Sales Representative
Resume:
LINDA ROCCA
Email: *********@********.***
Address: * ******* ***
City: Flourtown
State: PA
Zip: 19031
Country: USA
Phone: 215-***-****
Skill Level: Director
Salary Range: $85,000
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
***Please note formatting incongruencies due to format parameters ***
Linda DiFeliciantonio Rocca
2 Patriot Way, Flourtown, Pennsylvania 191031
************@*****.***
BUSINESS DEVELOPMENT AND MARKETING PROFESSIONAL
Dynamic, forward-focused, intuitive thought leader and business development strategist who balances the Gestalt while underscoring the granular. A collaborative team builder who balances innovative, yet empirically driven strategies to create and facilitate solutions. Highly energetic and enterprising visionary. Exceptional communicator who translates complex concepts into clear-cut content to drive successful campaigns and establish market presence. Core professional competencies include:
Strategic Sales & Marketing Campaigns
Corporate & Product Branding
Strategic Alliances & Network Development
Education Centric Initiatives & Development
Key Business Model & Infrastructure Development
Cross Functional Leadership
Operations & Methods Development
Executive Presentation & Communications
PROFESSIONAL CAREER & KEY ACHIEVEMENTS
AMERICAN CRYOSTEM CORPORATION Eastontown, New Jersey
2009 - 2011
Foremost US developer of biotechnology clinical culturing, processing and cryopreservation platform of Adipose Derived Stem Cells and Adipose Tissue for biological use in cosmetic, regenerative and personalized medicine.
MANAGING DIRECTOR, Business Development
Created, executed and managed business development, marketing strategies and corporate branding for commercial services launch.Reported directly to CEO/Chairman.
Plethora of responsibilities: identifying various revenue opportunities and business model development; defining mission/vision for market entry: product and services positioning; creating and executing of a central strategic plan; creating business initiatives to actively develop strategic alliances and networks; physician network recruitment; managing the development of marketing
plans including medical community development, corporate communications, corporate image and product branding.
Collaborating with medical professionals in the field served as a key source of intelligence for the strategic planning
process, product pipeline development, and the foundation for physician leadership alignment.
Uncovered and spearheaded education centric initiatives through development of CME course and presentation(s); assembly of filtered web based Resource Library; clinical protocol training presentations and production of instructional materials. Identified key opinion leaders; developed parameters for medical advisory board; recruited medical director and physicians.
Extensive management and cross-functional activities encompassed development of the following: corporate and lab
operations; document and communications management; website, video, print and literature content; technical writing
and editing; scientific and investor Power Point Presentations; CME course development and clinical protocol
refinement.
COLUMBIA LIFE SYSTEMS, INC. Philadelphia, PA
2007 - 2009
Medical device developer of automated, dynamic closed-looped oxygen blender
DIRECTOR, Marketing and Business Development
Prior to submission of FDA 510(k) clearance filing, initiated evaluation of product model through collaborative market research.
Developed platform approach for go-to-market strategy; technology integration led to co-product development with
respiratory device manufacturer/distributor. Spearheaded corporate branding including logo design. Areas of concentration included: advising principal on business strategies; conferring with independent consultants; modifying and expanding the Business Plan; developing marketing/educational materials including power point presentations. Identified target market of
potential investors through relationship building with VCs, angel groups and direct contact with qualified investors, namely physicians and investor groups. Secured investor private placement commitments.
BLAISE SANTANGELO DESIGN AND LANDSCAPE, INC. Exton, PA
2000 - 2005
High-end, design/build landscape and masonry contractor
MANAGER, Operations and Business Development
Linda DiFeliciantonio Rocca
Increased annualized revenue from $225,000 to over $1,000,000, within first 18 months
Initiated and managed business development and marketing strategies to effectively service high-net-worth, main line and notable Philadelphia clients, with projects averaging $25K -$125K. Developed company infrastructure, designed and deployed operations policies and procedures; managed administration. Designed corporate logo; developed marketing networks for referrals; streamlined and managed
sales cycles; wrote contracts. Business development included qualifying prospective clients, handling design consultations, scheduling appointments, and ongoing client relation-ship management. All administrative functions included: accounting, materials management;coordinating timely deliveries; producing spreadsheets and corporate documents; billing; company to client communications.
PRINCIPAL, ROCCA ENTERPRISES Philadelphia region
1990 - 2000
Independent direct distributor of consumer products.
Cultivated a network of over 500 independent distributors generating in excess of $1,000,000 in revenue of consumer based products and services. Involved in all aspects of building a distributor business including training, coaching, business presentations,public speaking. Coordinated meetings, business events, and speaking engagements; participated in corporate market research, product development. Inventory management and accounts payable/receivable.
UNITED STATES SURGICAL, INC. AUTO SUTURE COMPANY Norwalk, CT 1996 - 1997
ACCOUNT MANAGER, Suture Sales
Account Management involved in all aspects to facilitate conversion of Ethicon suture to US Surgical Suture in several Philadelphia hospitals. Account management included interfacing with surgeons in the OR environment: product introduction, troubleshooting, and customer relations. Worked directly with hospital administrators/material management staff and corporate distributor to manage JIT
organizing and stocking of suture in OR, inventory management. Worked closely with OR staff and hospital management.Established new accounts; consistently achieved 100% of quota quarterly.
CABLE & WIRELESS COMMUNICATIONS Vienna, VA
1985 - 1990
Business-to-business provider of voice and data telecommunications services
SALES REPRESENTATIVE
SALES MANAGER
NATIONAL ACCOUNT EXECUTIVE
Summary: Account development and sales management of long distance services targeting small businesses to Fortune 500 companies.
As a sales representative, developed customer base from direct cold call prospecting. Executed coordination of services installation,
serving as liaison between customer, corporate and Bell operating companies. Ensured customer satisfaction through on-going customer relations and telecommunications voice/data needs assessments. Consistently met and/or exceeded quarterly sales quotas for new
accounts and maintained 95% account retention. Mentored new hires as senior sales rep; promoted to sales management position within 18 months. Sales management responsibilities included continuous hiring and extensive training of new representatives.
Consistently managed sales force of 12 -16 sales reps, Philadelphia, PA and Wilmington, DE. Systematized home office and field sales training initiatives through development of training manual. Responsible for ongoing sales skills training, coaching and preparing
technical competitive analyses. Promoted to National Account Executive where technical assessments of voice/data networks provided a foundation for re-configuration based solutions via voice/data integration, T1 services, etc., to optimize telecom expenditures while building infrastructure for expansion.
PROFESSIONAL & COMMUNITY INVOLVEMENT
WHITEMARSH WOMENS CLUB Community outreach in Montgomery Country, PA, Active member 2002 - present
BUSINESS MARKETING ASSOCIATION (BMA), Board Member, Philadelphia Chapter
2008 - 2010
PHILADELPHIA HIGH SCHOOL FOR GIRLS ALUMNAE ASSOCIATION, Board Member
1992 1996
EDUCATION & TRAINING
Management Certificate Program, Temple University, spring 2013
WHARTON SCHOOL OF BUSINESS, University of Pennsylvania, Philadelphia, Pennsylvania, coursework, spring 2008
DREXEL UNIVERSITY SCHOOL OF MEDICINE, Philadelphia, Pennsylvania, Mini-Medical School, spring 2006
PHILADELPHIA UNIVERSITY, Bachelor of Science,
Business Administration; Minor: Textile Technology, Cum Laude
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