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Design Engineer

Location:
Encinitas, CA
Posted:
January 20, 2013

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Resume:

WP Resume

William R. Potter

**** ******* ****

Encinitas, CA. 92024 Home Phone: 312-***-****

E-mail: william

COMPUTER Graphics Animatior/Producer with over 15 years of cutting-edge

experience in systems design, graphic design, 3d modeling, 2d/3d animation,

and multimedia production for Fortune 500 corporatios, small- to medium-sized

companies, and non-profit organizations. Experience originates from a marketing

and design background and has followed technology trends from desktop publishing,

to CD-ROM and the web, creating a strong expertise in all forms of multimedia

communication.

TECHNICAL SKILLS

3-D MODELLING & ANIMATION:

plus various plug-ins for polygonal

PC-based 3-D animation, modeling & rendering

Softimage 3d modeling and animation system.

GRAPHIC DESIGN

plus various,

VIDEO EDITING & SPECIAL EFFECTS:

Expert level animator, video animation, compositing,

and special effects.

for wire removal, keying and

spline-based rotoscoping

Experienced with non-linear video editing systems :,, and

PROGRAMMING:

10+ Years of cross-platform CD-ROM programming and interface design

experience using .

Expert object-oriented (Macromedia Director Shockwave Studio),

for CD-ROMs & Rich Media Internet Applications.

Developed proprietary workflow automation solutions using web application

technologies such as, Macromedia

Flash, and . Familiar with the latest Macromedia

Studio MX tools including,,, and for the rapid development of database-enabled

web applications.

PROFESSIONAL EXPERIENCE

- Chicago, IL 2000 to November 2003

A Publicis Groupe Company that develops custom technology solutions for

brand marketing.

Research & Development Manager

Research and Development department evaluating proprietary and off-the-shelf

display technologies and hardware configurations that meet the technological,

marketing and financial needs of MarketForward clients.

Synthesize custom, new media designs, algorithms, and programmatical

solutions to in-store retail messaging communication needs of clients

including McDonald's Corp.,, United

Airlines, United States

Postal Service,, Jim

Beam,, and .

- Chicago, IL 1997 to 2000

A wholly-owned subsidiary of Frankel specializing in the design and

installation of networked digital signage systems.

Chief Content Engineer - 1997 to 2000

Assisted in Invention of Systems, methods and computer program products

for generating digital multimedia store displays and menu boards.

Lead 3-D modeler & animator in the production

of custom in-store digital promotional content.

Designed and programmed animated, database-driven multimedia kiosk

and digital signage applications which displayed advanced client in-store

promotional messaging.

Assisted new business team by developing interactive sales presentations

and product demonstrations tailored specifically to the needs of each

potential new client.

Worked with agency account and creative teams to develop dynamic

signage solutions to meet marketing objectives and integrate with

print, TV and radio promotions for clients such as McDonald's Corp.,,,, and .

Assisted with the installation and configuration of digital displays

and content into client store locations including consulting, site

surveys, installation plans, and coordination with vendors.

FunkLab, Inc. - Chicago, IL 1994 to 1996

Multimedia Project Director

Co-Founded FunkLab, a multimedia production studio in downtown Chicago,

at the forefront of the internet and digital technology revolution.

Designed interactive CD-ROMs, videos, business presentations, and

animations for clients such as,, AVID

Technology, Kraft General

Foods, Segura

Inc.,,,, and Euro

RSCG Tatham Partners.

Designed and produced camera-ready artwork for sell sheets, posters,

logos, type designs, key-lines and packaging for VHS videos distributed

by Manga Entertainment

(a division of Polygram Home Video), as well as a wide variety

of printed collateral for Chicago businesses.

Michigan

State University, MSU

Computer Laboratory - Lansing, MI 1990 to 1993

Graphic Designer

Freelance Multimedia Designer - Chicago, IL 1990

to Present

Consult with clients to design and develop effective communication

platforms leveraging the latest technologies including internet and

intranet websites and applications.

Build, configure, and test internet and database application servers

and integrate them within client networks.

Design and produce packaging, ads, videos, multimedia CD-ROMs, websites,

flyers, brochures, logos, signs, corporate image and branding collateral,

and camera-ready art for commercial and personal use.

EDUCATION

Bachelor of Arts - English, Theatre minor,,

1993

Email William R Potter.

© 2013 .

All rights reserved.

© 2013 wpotter.com.



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