WP Resume
William R. Potter
Encinitas, CA. 92024 Home Phone: 312-***-****
E-mail: william
COMPUTER Graphics Animatior/Producer with over 15 years of cutting-edge
experience in systems design, graphic design, 3d modeling, 2d/3d animation,
and multimedia production for Fortune 500 corporatios, small- to medium-sized
companies, and non-profit organizations. Experience originates from a marketing
and design background and has followed technology trends from desktop publishing,
to CD-ROM and the web, creating a strong expertise in all forms of multimedia
communication.
TECHNICAL SKILLS
3-D MODELLING & ANIMATION:
plus various plug-ins for polygonal
PC-based 3-D animation, modeling & rendering
Softimage 3d modeling and animation system.
GRAPHIC DESIGN
plus various,
VIDEO EDITING & SPECIAL EFFECTS:
Expert level animator, video animation, compositing,
and special effects.
for wire removal, keying and
spline-based rotoscoping
Experienced with non-linear video editing systems :,, and
PROGRAMMING:
10+ Years of cross-platform CD-ROM programming and interface design
experience using .
Expert object-oriented (Macromedia Director Shockwave Studio),
for CD-ROMs & Rich Media Internet Applications.
Developed proprietary workflow automation solutions using web application
technologies such as, Macromedia
Flash, and . Familiar with the latest Macromedia
Studio MX tools including,,, and for the rapid development of database-enabled
web applications.
PROFESSIONAL EXPERIENCE
- Chicago, IL 2000 to November 2003
A Publicis Groupe Company that develops custom technology solutions for
brand marketing.
Research & Development Manager
Research and Development department evaluating proprietary and off-the-shelf
display technologies and hardware configurations that meet the technological,
marketing and financial needs of MarketForward clients.
Synthesize custom, new media designs, algorithms, and programmatical
solutions to in-store retail messaging communication needs of clients
including McDonald's Corp.,, United
Airlines, United States
Postal Service,, Jim
Beam,, and .
- Chicago, IL 1997 to 2000
A wholly-owned subsidiary of Frankel specializing in the design and
installation of networked digital signage systems.
Chief Content Engineer - 1997 to 2000
Assisted in Invention of Systems, methods and computer program products
for generating digital multimedia store displays and menu boards.
Lead 3-D modeler & animator in the production
of custom in-store digital promotional content.
Designed and programmed animated, database-driven multimedia kiosk
and digital signage applications which displayed advanced client in-store
promotional messaging.
Assisted new business team by developing interactive sales presentations
and product demonstrations tailored specifically to the needs of each
potential new client.
Worked with agency account and creative teams to develop dynamic
signage solutions to meet marketing objectives and integrate with
print, TV and radio promotions for clients such as McDonald's Corp.,,,, and .
Assisted with the installation and configuration of digital displays
and content into client store locations including consulting, site
surveys, installation plans, and coordination with vendors.
FunkLab, Inc. - Chicago, IL 1994 to 1996
Multimedia Project Director
Co-Founded FunkLab, a multimedia production studio in downtown Chicago,
at the forefront of the internet and digital technology revolution.
Designed interactive CD-ROMs, videos, business presentations, and
animations for clients such as,, AVID
Technology, Kraft General
Foods, Segura
Inc.,,,, and Euro
RSCG Tatham Partners.
Designed and produced camera-ready artwork for sell sheets, posters,
logos, type designs, key-lines and packaging for VHS videos distributed
by Manga Entertainment
(a division of Polygram Home Video), as well as a wide variety
of printed collateral for Chicago businesses.
Michigan
State University, MSU
Computer Laboratory - Lansing, MI 1990 to 1993
Graphic Designer
Freelance Multimedia Designer - Chicago, IL 1990
to Present
Consult with clients to design and develop effective communication
platforms leveraging the latest technologies including internet and
intranet websites and applications.
Build, configure, and test internet and database application servers
and integrate them within client networks.
Design and produce packaging, ads, videos, multimedia CD-ROMs, websites,
flyers, brochures, logos, signs, corporate image and branding collateral,
and camera-ready art for commercial and personal use.
EDUCATION
Bachelor of Arts - English, Theatre minor,,
1993
Email William R Potter.
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