Marketing Sales

Irina Shakhnovich

Email: *********@********.***

Address: *** ***** *** ******

City: Brooklyn

State: NY

Zip: 11211

Country: USA

Phone: 781-***-****

Skill Level: Management

Salary Range: $120,000

Primary Skills/Experience:

See Resume

Educational Background:

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Job History / Details:

IRINA SHAKHNOVICH

275 South 1St Street, Apt 2R, Brooklyn, NY 11211 +1-781-***-**** *****.***********@*****.***

MBA with over 7 years of start-up, marketing, consulting and big data analytics experience

Visionary thinker who combines sharp creativity and rigorous analytics to conceptualize, develop, and market new products.

Effective communicator with expertise in distilling complex analysis into relevant insights for key decision-makers.

Team-oriented leader committed to collaboration and mentorship of junior employees.

Areas of expertise

Strategy Development Revenue Market Share Growth Healthcare Marketing

Market Segmentation Statistical Modeling Business Intelligence (BI)

Customer Analytics/Insights Data-To-Decisions (DTD) Start-up Operations

Education

Columbia Business School New York, NY M.B.A in Media and Marketing May, 2012

Led award-winning digital marketing plan for NYC Mayors Office of Media and Entertainment; Designed and executed first large-scale market research study for NBCUniversal Digital Publishing; Wrote and directed original content for Follies, a student-run sketch comedy troupe

Tufts University Medford, MA Bachelor of Science in Cognitive Neuroscience August, 2005

Summa Cum Laude

GPA: 3.9/4.0

Awarded Priscilla N. Dunne prize

Art History Minor (Transferred from McGill University in 2003)

Professional Experience

CROSSIX New York, NY Oct 2012 Present

Analytical Services and Special Projects Manager

Re-designed dashboard and wrote integrated marketing plan for a struggling product line, generated 50% increase in qualified leads

Directed team of 8 analysts on measuring effectiveness of direct-to-consumer marketing in TV, print, digital media for pharmaceutical clients

Chosen by CEO to lead series of 8 day-long new product development workshops

Full-time student at Columbia Business School from 2010-2012

THE AMUNDSEN GROUP, INC. Boston, MA 2005 2011

First employee at boutique consulting firm focused on marketing strategy in pharmaceutical industry, presently 40 employees and $10M in revenues. Earned two fast-track promotions in recognition of contributions to firms rapid growth.

Senior Consultant (2009 2011)

Identified opportunities that resulted in $2.5M of new business; wrote proposals, closed the sale, and managed projects

Managed teams of up to 6 analysts and project budgets up to $1M; served as primary client contact on all projects

Recruited, trained and mentored 4 classes of analysts, improving employee retention 50% after first year

Associate (2007 2008)

Developed data analysis and visualization methods, standardized frameworks and deliverables adopted company-wide

Developed 40%+ of the companys offerings, including market segmentation, strategic targeting, sales force optimization, and customer insights; conducted 100+ interviews to guide 4 new product launch strategies

Initiated and led popular monthly analytical literacy workshops for senior executives in brand, marketing and sales

Analyst (2005 2006)

Pioneered first of its kind predictive algorithm to quantify the impact of price on the consumer

Developed playbook to provide actionable and geographically relevant market insights for the field; currently used by 500 people

Previous Roles: Fundraising Business Development, Tufts Hillel; Research Assistant in Renowned Cognitive Neuroscience Lab Coordinator of Volunteer Program, Montreal Neurological Hospital

Skills and Interests

Technical Microsoft Office (expert), SQL Server, SPSS, R, Tactician Mapping Software, FinalCut Pro/X, Adobe Design Suite, MySQL, VBA, Google Analytics, Dynamic Logic, data visualization, business intelligence dashboard design

Languages English, Russian, French

Interests Painting (www.saatchionline/irinashak), behavioral economics, live music, design, ping-pong

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