Account Executive Project

» » Resume

QUALIFICATIONSOutstanding writing and editing abilitiesProven leader with excellent project management and strategic planning skillsExtensive social media/blogging experienceExperienced photographer and videographer

EXPERIENCE

10/2009 present: Freelance Writer Develop front-of-the- book features, cover stories and department stories about extraordinary people, health/wellness/nutrition, travel and the environment for USA Today, ISLANDS, Sherman’s Travel, Upscale, Caribbean Travel & Life, Cayman Airways Skies, American Eagle Latitudes, Orlando Sentinel, abcnews.com, FirstMonday, Where Orlando, Where First Coast, nileguide.com, tripatlas.com, Pegasus, Orlando Arts Magazine, Orlando Style, Central Florida Lifestyle and LIME.

12/2007 9/2009: Senior Writer, (FirstMonday, Pegasus and LIME magazines) Gathered news, conducted research and interviews, drafted and edited articles, verified factual content, collaborated with designers, ad sales team, photographers, editor and publisher. Created and maintained relationships with PR sources, juggled multiple writing and editing deadlines and planned yearly editorial calendars. Took photographs when needed.

10/2004 11/2007: Public Relations Director, Founded the agency s PR department and hired staff members. Provided counsel to clients in the areas of strategic communication planning, media relations, marketing support, media training and crisis communication. Supervised staff, interns, freelance writers and PR consultants. Conducted performance evaluations and career development discussions. Worked with team of art directors and Web designers to meet project deadlines. Secured national media placements for numerous clients in daily newspapers, trade publications, magazines and national radio shows.

Accomplishments: With marketing team, led Chicago developer in year-long campaign, raising $1 million for local charities in what became the largest fundraising event in Central Florida history. Directed publicity effort for Walt Disney World and Disneyland Resort s CareerStart and College Program, generating 10,532,901 impressions and raising recruitment levels.

10/2000 10/2004: Account Executive, Planned PR campaigns and ensured four-member team hit deadlines. Drafted speeches, brochures, Web site content and edited copy written by team members. Researched client industries and business trends extensively, conducted in-depth interviews and developed relevant story ideas.

Accomplishments: Served as a media spokesperson for the largest privately owned water and wastewater utility in Florida during Hurricane Charley. Interviewed Bob Greene, Oprah Winfrey s trainer, on camera.

5/1999 10/2000: Editorial News Assistant, Edited articles, verified facts, conducted interviews and wrote feature stories. Compiled police log section, birth, wedding, anniversary and reunion announcements.

8/2000 10/2000: Online Producer, Orlando Sentinel Interactive Encoded pages and updated text and Web-exclusive multimedia for Orlando Sentinel Web site.

1/2000 10/2000: Editorial Intern, (now Bonnier Corp.) Edited articles, verified facts and wrote stories for Latitudes and Caribbean Travel & Life. Coordinated annual photography contest for Caribbean Travel & Life.

2/1999 5/1999: Photography Intern, Orlando Sentinel Traveled with Orlando Sentinel photographers daily to take news and feature photographs.

EDUCATION

University of Central Florida, B.A. Journalism, 2000

Dean’s List

HONORS AND ACCOMPLISHMENTS

Named UCF s Outstanding Journalism Graduate (2000)

Outreach Love mentoring program PR Director/Board of Directors (2002 2006)

Member of and Orlando chapters (2004 2007)

Speaker at the University of Central Florida addressing AD/PR 101 class (2005, 2006)

Festival Board of Directors (2007)

Conference committee: PRSA Orlando Sunshine District Conference; tripled attendance as compared to previous year (2007)

SATW Institute for Travel Writing & Photography (2007, 2008)

conference (2008, 2009)

Editorial Services

Feature-length narratives

Front-of-the-book news stories

Service-oriented packages

Copy editing, fact checking and editorial planning

Social media marketing

Ghostwriting

CONTACT:

Phone: 407-***-****

E-mail: *****@***********.***

www.linkedin.com/in/SarahSekula

Get Email Updates

First Name*

Last Name

Email Address*

* = required field

" >

From The Blog

January 19, 2013 at 10:46 pm

December 8, 2012 at 2:43 pm

Travel gear: 66 NORTH keeps you warm

March 11, 2012 at 8:29 pm

Flickr Widget

Latest Tweets

Social Links

Get Email Updates

First Name*

Last Name

Email Address*

* = required field

" >

Sarah Sekula 2011. All rights reserved.

Contact this candidate