Raman Grewal
Email: ******.***@*****.***
Surrey, BC V3V 2W7
Phone: 604-***-****
Energetic project manager with the proven ability to tackle diverse challenges and deliver high quality outcomes.
Cross Functional communicator, who regularly interfaces with senior management, purchasing, R&D, engineering, dealers and vendors to ensure project deadlines are met.
Creative thinker who uses past experiences and unique ideas to resolve issues quickly and efficiently.
Successful event planner who effectively tracks timelines, books venues/hotels, creates promotional material and serves as the host for national multi-day events.
Work Experience
Product Marketing Coordinator at Regency Fireplace Products
2009 to Present
Delta, BC - Canada
Content Writing and DesignUsing Adobe InDesign and Adobe Photoshop, to create product feature & benefit sheets, sales sheets, press releases and brochures for all product launches which are distributed to over 1000 retail stores across North America. Writing video scripts and product copy for all new products.Developing sales training materials for all sales staff and product dealers using Microsoft PowerPoint and Adobe InDesign.Using Adobe Dreamweaver, to post product support documents and make product announcements on our dealer and disturber website. Managing consumer website, dealer website, social media outlets and product literature to ensure consistency in content.Proofing and editing multiple brochures to ensure all information for over 35 products is technically accurate and grammatically correct.Answering all product and dealer related emails from the consumer website in timely and courteous manner.
Project ManagementCreating go-to-market strategies and organizing product launch support and sales materials for over 20 product launches, then organizing the distribution of these materials to over 1000 dealers for each launch.Using Microsoft PowerPoint, GoToWebinar or digital media to communicate new product information to over 200 sales staff and product dealers across North America through live and online webinar presentations.Delegating the marketing team to complete the appropriate support material for product launches (i.e. magazine ads, sample ads, radio scripts).Working with R&D, management, and marketing to determine appropriate product launch deadlines. Proactively managing timelines and making the appropriate adjustments to the budget during changes in project scopes.Developing best practices for projects depending on time constraints and changes in project goals.Managing the annual factory event sale which includes advertising product setup, logistics, pricing and product sales support materials. This weekend event draws in over 700 customers each year.Developing and maintaining price books and order forms using Visual CRM, Microsoft Access and Microsoft Excel for over 1000 stock-keeping units (skus).
Product Research Researching new market opportunities to improve our product offerings and ultimately our profit margins.Creating competitive analyzes using Microsoft Excel to compare and contrast key competitive product features and making product recommendations or changes based on these analyzes.Making research calls to top dealers and consumers to get product feedback and suggestions.Attending local and national trade shows to collect competitor information and find new market opportunities.
Event PlanningEvent planner for over 10 local and national trade shows, duties include:Booking of all venues and hotels.Planning all special events, dinners and meetings.Administrating all paperwork, payments and pricing negotiations for bookings and orders.Selecting and evaluating video contacts for video productions at trade shows.Managing and ordering all promotional material and supplies as needed. Onsite coordinator for national events to ensure events run smoothly and all issues are resolved quickly.
Relationship Marketing Director at Softrak Systems Inc. (Adagio Software)
2007 to 2008
Vancouver, BC - Canada
CommunicationCampaigned and promoted events and marketing services to all current vendors.Placed calls to prospective clients to increase our dealer’s sales and product distribution.Followed up with current end users to ensure they were satisfied with our product offerings.Held a Microsoft Excel training session for staff members to improve productivity within the company.Created brochure templates in Adobe InDesign and Photoshop and phone scripts for dealers to help them promote their seminars.
CoordinationCoordinated events, ensuring that all material was booked and shipped on time.Organized training and sales seminars ensuring that these events ran smoothly and successfully.
ResearchResearched ways in which we could improve our lead generation program.
Product Development Coordinator at Regency Fireplace Products
Jan 2006 - Sept 2006
Delta, BC - Canada
Coordination Maintained product price pages and order forms to provide up-to-date product information and pricing.Coordinated price pages distribution to over 1000 dealers across North America.Organized files and research material for the product development department to allow information to be retrieved in a timely manner.
Product ResearchConducted competitor research and analysis to ensure our products remained competitive in the market.
Writing and DesignDesigned promotional literature using Adobe Photoshop, which motivated dealers to sell our products.Created and updated presentations using Microsoft PowerPoint to produce creative sales training materials for sales staff and dealers.
Education
Bachelors of Business Administration
Majors: Marketing and Finance
Cooperative Education Designation
Simon Fraser University
Burnaby, BC - Canada
2003 to 2008
References Available Upon Request.