Sales Representative

ASIM SIDDIQUI, B.sc, C.C.P.E

** ********** ******, ********, ** L6X0Y6 Email: ************@******.*** Res: 905-***-****

Cell: 647-***-****

PHARMACEUTICAL SALES & MARKETING PROFESSIONAL

Strategic Sales Growth Planning Territory Development Client Relationship Management

Performance had driven, high-energy sales and marketing professional with proven pharmaceutical sales, marketing and promotional activity experience. Implements customized sales solutions to consistently meet and exceed sales targets. Outstanding ability to identify untapped markets and develop new business. Well-honed presentation, negotiation and rapport building skills that directly contributed to a loyal and increasing client base. Experienced working with leading physicians and medical specialists. Expert pharmaceutical product knowledge covering areas such as Women’s Health, Dermatology, Anti-infective, Oncology, Medical Imaging Rheumatology, Psychiatry, Endocrinology, Immunology and Respiratory, Cardiology. Able to relocate.

Areas of expertise include:Strategic Sales Growth Planning Prospecting/NetworkingBudgeting/ForecastingHospital Formulary Approval Marketing & Sales PlanningBudgeting/Forecasting

SELECTED ACCOMPLISHMENTSApplied effective sales processes resulting in 100% revenue increases and 120% of sales over targets.Utilized market intelligence data to maximize product positioning and capture market share.Completed (C.C.P.E) accreditation course.3-time winner of Salesman of the Year Award for pharmaceutical sales excellence.

PROFESSIONAL EXPERIENCE

Diabetic Sales Representative (Contract) August 2011 – to Feb 2012

Bristol-Myers-Squibb Mississauga/Brampton, ON Developed and implemented effective prospecting and networking campaigns geared to physicians, medical assistants and pharmacists in my territory. Applied in-depth pharmaceutical product knowledge and solid selling skills to successfully increase existing client revenues and generate new business, achieving 101% of sales over targets within 4 months of timeConducted comprehensive competitive market analysis through the use of market intelligence data and third party clinical studies. Organized and facilitated Continuing Health Education (C.H.E) programs geared to medical personnel that highlighted competitors’ product failings/side effects and successfully positioned B.M.S pharmaceuticals, such as Onglyza and Plavix, as the clear pharmaceutical choice.

Pharmaceutical Sales Representative May 2008 – April 2011

Procter and Gamble Pharmaceutical, Toronto, ON (Contract)Ensured performance targets were achieved through effective relationship building with general practitioners and rheumatologists across the Greater Toronto Area (GTA) and Northern Ontario, directly leading to increase and loyal client base. Conducted well-orchestrated email campaigns that improved brand and product awareness.Developed and organized marketing activities for presentations/display at industry trade shows.

Dermatology Representative Oct 2007 - to March 2008

Dermik (Dermatology division of Sanofi-Aventis), Toronto, ON (Contract)Pharmaceutical products such as Topicort, Dermatop, Loprox, and Benzaclin.Discussed product performance issues with senior management to determine corrective actions. Ensured seamless delivery of products to dermatologists across the GTA as well as Northern Ontario.

ASIM SIDDIQUI, B.SC. C.C.P.E page 2 of 2

PROFESSIONAL EXPERIENCE (Continued)

Product Specialist Wound Care/Infection prevention Feb 2004 - to Aug 2007

3M Canada, London, ONDeveloped territory business plans in coordination with Business Manager and head office personnel.Monitored $550K budget, noting performance indicators such as call activity, sales performance to objectives, and sales events’ return on investment. Developed customized approach to prospecting that included organizing local CHE events, in coordination with regional and national plans, to conduct pharmaceutical product usage demonstrations. Built solid relationships with general practitioners, surgeons, nurses and staff in hospitals, healthcare facilities and clinics within assigned territories of the GTA and Northern Ontario. Promoted pharmaceutical products previously ranked #17 to become ranked #2 in less than 3 years, achieving 32% additional sales over targets. Developed strong business relationships with key opinion leaders, specialists, residents and other key clinical personnel to successfully obtain hospital formulary approval for assigned products.Maintained market intelligence on key competitors, evaluating product positioning and usage trends in territory. Shared findings at District level and Head Office.

Pharmaceutical Sales Representative Oct 2000 - Jan 2004

Pro-Pharma / Boehringer Ingelheim, (Sudbury)Successfully launched and promoted new pharmaceutical product (Mobicox) at family physician and rheumatologist offices across assigned territory of northern Ontario, growing sales from $0 to $750K.Earned Pro Pharma’s Excellence Award in 2001 and 2002 for outstanding territory coverage.Achieved Milestone of Sales Award for achieving 90% sales level within territory.

EARLIER WORK HISTORYSales Representative, Garlimax Herbal, Toronto, ON 1997 - 2000

Called on pharmacy and retail sales accounts to successfully promote and sell herbal products.

Product Specialist (Infertility Division/Medical Imaging), Schering (Pakistan) 1988 - 1997

Co-coordinated product seminars and associated clinical meetings. Ensured product stocks were readily available for client usage. Closely monitored distribution channels.Medical Sales Representative (Wound Care), GlaxoSmithKline (now GlaxoWellcome), Pakistan 1986 - 1988

Promoted pharmaceutical products to hospitals and doctors across assigned territory.Pharmaceutical Sales Representative, Merck (Pakistan) 1984 - 1986

Promoted a wide range of innovative ophthalmic pharmaceutical products including Refobaci, Gentamycin and Hazeline eye drops.

PROFESSIONAL DEVELOPMENT Completed Six Sigma management training sponsored by 3M Canada. 2004Completed (C.C.P.E) accreditation coursework - 2002

including Dermatology, Immunology Endocrinology Women’s Health and Psychiatry. 2007

EDUCATIONB.Sc. (Bachelor of Science), University of Karachi, Pakistan 1987Completing a course on Autism (ntensive Behavioral Intervention) from George Brown College 2010 Passed Towes Exam from Ontario Working Skill and Development program 2010

SOFTWARE SKILLS

MS Excel, MS Word, MS PowerPoint, Lotus Notes, IMS Electronic Data Smart, Brogan

LANGUAGE SKILLS

Fluent in English, Urdu, Hindi, Punjabi and Persian

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