Vice President Project

Doug winfield Resume ****

Douglas I m a professional communicator who provides the vision and guidance needed to navigate the waters of social media, digital marketing, influencer relations and content creation. I m a creator of blended communications, evolved influence and integrated experiences to make maximum, measureable impact.Winfield I ve driven business development to identify prospective clients and produce proposals, budgets and specifications; and then present and sell those ideas. By truly understanding my clients business needs, customers, and goals; I m able to provide solutions of greater value.Social & Digital MediaMarketing Lead I m a leader of creative, technology and content teams that produce award-winning projects whichNew York, NY connect audience interests with business goals.917-***-**** I seek a role where I can define and implement advanced tactics and strategies for social *****************@*****.*** engagement and influence.@D2KCAREER HISTORYSNARK & AWE DIGITAL & SOCIAL MEDIA CONSULTANT / FREELANCE 9/2004 TO PRESENTProvide social and digital media guidance for corporations, local small businesses and nonprofits. I alsoorganized two Twestival fundraising events and worked with Comcast to provide training for Seattle-based Social and digital medianonprofits. My social media based job search campaign was a CNN Money feature story. consulting, engagement and training.Clients included or Comcast, Forrester Research and Digital Influence GroupMSLGROUP, NEW YORK, NY VICE PRESIDENT, DIGITAL & SOCIAL MEDIA 2/2010 TO 7/2011Lead social media and digital strategist for MSLGroup s Corporate Practice. I defined audience and influencerengagement strategies, consulted on employee social media policies and provided social media best practices B2B and consumer social mediaand execution for integrated campaigns. I presented social and digital capabilities and proposed specific client and digital strategist forengagements MSLGROUP and Publicis Groupe clients.Clients included P&G, Citibank, United Technologies, Daiichi Sankyo, Northeast UtilitiesWAGGENER EDSTROM, BELLEVUE, WA VICE PRESIDENT, DIGITAL STRATEGIES 6/2007 TO 12/2008Lead digital strategist for all Microsoft accounts. Evaluated agency digital/social fluency and provided training toraise the overall digital competency of account staff. I developed frameworks to encourage the use of search,online video, Facebook, Twitter and other types of conversational/community content to inform and amplify PRand marketing programs. Increased social media fluencyI identified and owned several Microsoft client relationships which led to increased agency revenue and client and digital storytellingbuy in. integration for Microsoft and itsI also helped to reorganize the Waggener Edstrom s disparate services groups into the award-winning WE agencies.Studio D team.Clients included Windows, Virtual Server, OpenXML, Internet Explorer, Office, Central Marketing and Corporate Communications.DIGITAL INFLUENCE GROUP, WALTHAM, MA VICE PRESIDENT OF INTERACTIVE STRATEGIC CONSULTANT 11/2004 TO 6/2006I was part of the founding team of the groundbreaking Digital Influence Group. I helped define the initial productsand methodologies for identification and engagement of online communities and influencers. I developedcontent strategies and analysis to enable the creation of viral content. I also actively proposed new business Early stage social mediaopportunities for DIG and its sister agency, Racepoint Group. influence practitioner.Clients included Visa International, Babson College, MIT and AkamaiCRAMER, NORWOOD, MA VICE PRESIDENT, INTERACTIVE 5/1995 TO 8/2004Founder of Cramer s interactive. Under my leadership, the group grew from a single employee to over 25 Founder of an award-winningpeople, and produced $3.5 Million annual revenue. I hired and managed programmers, project managers, digital agency with Fortune 100designers, video and content creators. I was also a lead in the overall agency and helped to define the clients.company s strategies. During my tenure, my group won numerous awards. Increased profitability during economic downturn via productClients included Johnson & Johnson, Comcast, Motorola, Genzyme, HP, RadioShack, Fidelity Investments, SAAB, IBM, Boston and pricing strategies.Scientific, Serono and PfizerDouglas Winfield 917-***-**** ************@*****.*** @D2K EDUCATIONNortheastern UniversityCollege of Computer ScienceI studied computer science and was actively involved with campus arts, communications and music groups. I combined my interests in computers,video, and art into a focus in digital media.CAPABILITIES & SKILLSSocial Media Engagement Client Strategy & Business Development Project AwardsInfluencer & Platform Identification Goal Assessment Cramer Crameronline :Engagement Planning Digital / Social Media Consulting MITX/MIMC AwardContent Distribution Engagement Planning E3 E3 Insider :Measurement & Influence Analysis Proposal & Pitch Development MITX/MIMC AwardProduct Research & Implementation Client / Project Team CoordinationContent Development Group Management Comcast Digital Den :Creative Briefs Business Planning & Budgeting CTAM Mark AwardTechnical Specifications Product Development Continental Teves Safely There :Interface / Design Consultation Pricing MITX/MIMC AwardAudio / Video Media Production Hiring & Staff Development Cotting School Campus Tour : MITX/MIMCProject Management Education & Evaluation AwardProject Specifications BankRI CampusMate Card :BudgetingResource Planning MITX/MIMC AwardProject Oversight Compaq Presillionaire : MITX/MIMC AwardPlatforms Utilized [Partial List]VIMEO, TUMBLR, SLIDE SHARE, TWITTER, YOUTUBE, FACEBOOK, FOURSQUARE, BLOGGER, GOOGLE+, PINTEREST, MEETUP, QUORA, PODCASTS, SOUNDCLOUD, WORDPRESS, LINKEDIN,WIKIPEDIA, SCRIBD, FLICKR, ADDTHIS, INSTAGRAM, YELP Douglas Winfield 917-***-**** ************@*****.*** @D2K