Health Insurance Design
Resume:
Joshua Line
Pittsburgh, PA *****
**********@*****.***
SUMMARY
An information architect and user experience strategist with a background in user experience
design, library science, web design/development who is devoted to making digital life intuitive,
useful, and beautiful.
EDUCATION
Master of Science in User Experience Design, Kent State University, May 2010.
Master of Library and Information Science, Kent State University, August 2003.
Completed with honors. Inducted into Beta Phi Mu.
Bachelor of Science in Psychology, Eastern Michigan University, June 1998.
Completed with honors, summa cum laude.
SKILLS & STANDARDS
Including, but not limited to: wireframes, site maps, prototyping, personas, concept maps, user
research interviewing, usability testing, taxonomies, requirements gathering/analysis, Microsoft
Visio, Axure RP, HTML, CSS, JavaScript, JQuery, AJAX, PHP, Python, MySQL, SQL, Photoshop,
InDesign, Fireworks, Dreamweaver, Illustrator, Flash, Flex, SEO, web analytics, Coremetrics,
Google analytics, Macintosh OS, Microsoft Windows OS, Linux/Unix OS, and Microsoft Office
Suite.
AWARDS
First Place, Internet Olympiad, Purdue University, 2002.
ORGANIZATIONS
Information Architecture Institute
NYC UPA
IXDA
Beta Phi Mu
ALA/ALSSO
LANGUAGES
Basic reading knowledge: German, Irish
EXPERIENCE
Senior User Experience Designer
Celerity Innovation Center January 2011 Present
User experience specialist focused on creating inspiring and innovative user experiences across
an array of health insurance products.
Champions a user-
centered approach to web site, web application, and mobile
application design and development.
Lead and create the Senior Markets Online Enrollment Form and Sales Channel
Support projects.
Create wireframes, prototypes, and other deliverables to support projects for a large
health insurance carrier in the Pittsburgh area.
Led the charge in designing an application that was fully section 508 accessible.
Assists in managing a team of talented user experience designers and interactive
designers.
Provide thought leadership, mentoring and guidance to the design team.
Develop collaborative relationships with department heads, subject matter experts,
and heads of technology for consensus-
building and design efforts.
Maintain product and project management efforts as it applies to design deliverables:
Provide accurate timeframes and milestones
o
Provide design documentation in the form of clickable prototypes focused on
o
delivering expected interactions.
Gain a solid understanding of health insurance applications, systems, and workflows.
Interaction Architect
Acsys Interactive September 2010 January 2011
Interaction architect charged with working on the user experiences of numerous client and
internal web sites, as well as leading a branch office and establishing a New York City presence.
Led the overall user experience for many projects such as Protective Vista, St. John
Providence Health System, Lawrence and Memorial Hospital, Yale-
New Haven
Hospital, R.J. Palmer, Victorinox, Sikorsky Lifeport, and the Hospital for Special
Surgeries.
Architected user experiences across web sites/applications, mobile applications,
content management systems and widgets.
Designed an in-
house survey management suite for use by external clients.
Spearheaded the user experience for the winning bid on Hubbell Incorporated s
intranet site.
Collaborated with the Strategy teams to develop social features for hospital and
financial sites for clients.
User Experience Designer
Level Studios April 2010 -
June 2010
User experience specialist tasked with a number of external-
facing web sites, as well as helping
to lead the strategy in a major media bidding.
Assisted with discovery workshops and the overall strategy for a bid on the redesign
for the LucasFilm Star Wars web site (#2 overall).
Produced web content strategy, site maps, and wireframes for numerous internal and
external-
facing applications.
Contributed to the redesign of many customer-
facing pages on larger brands within
the consumer space.
Clients: HP, Cisco, and Aptiva.
Information Architect
Barnes & Noble.com October 2008 -
April 2010
Lead user experience specialist in charge of interactive channels: Account, Cart, My B&N,
Product, Search, B&N Studio, Gift Cards, Mobile, Used/Textbook/Marketplace, and B2B.
Led the user experience for the following channels:
o Account
Redesigned the Account section of the web site using user-
centered
design and research based on how people interact with stored data in
ecommerce environments.
In just a few weeks, enhancements increased overall conversion 26%.
o Cart
Re-
architected the Cart to account for enhancements through
introduction of eBooks, eGift Cards, and membership enhancements.
o My B&N
Led the user experience for the social network (My B&N).
Architected enhancements and helped to surface helpful features for
information sharing and lending.
Designed the social features behind the B&N nook (nook friends).
o Mobile
Ported the B&N web site to a mobile-
friendly appearance.
Designed pages promoting the new app.
o Marketplace
Collaborated with the Used/Textbooks team to rearchitect the
Marketplace application to allow for any customer or store to sell their
used merchandise on the B&N web site.
Marketplace was one of the fastest growing channels of B&N throughout
2010 and 2011.
o Search
Worked with the Search team to introduce new enhancements in the
filtering and sorting of search results.
Assisted in designing user-
centered features that allow users to search
directly for known items.
Advocated and evangelized user-
centered design concepts in all phases of projects.
Partner, Information Architect
BubbleShack, LLC. January 2000 -
July 2007
Co-
owner and lead user experience in charge of interactive projects and research and
development.
Successfully launched an interactive agency working with clients in the greater
Chicago area.
Introduced usability testing to the product lifecycle to create intuitive, useful web sites
and applications.
Produced web content strategy documents and wireframes.
Owned and managed the entire user experience process for the agency.
Graduate Assistant
IAKM Department, Kent State University August 2005 -
August 2007
Provided support and development for the deployment of a department-
level online
course delivery system.
Initiated creation of the first online degree program in the School of Library and
Information Science.
Reference Librarian
New England Institute of Art Library September 2003 -
May 2004
Served as head of reference, answering 95% of reference interviews and research
requests.
Delivered information literacy sessions and presentations on how to use the library s
resources.
Increased number of information literary sessions 400% through liaison work and
marketing of library services to the faculty.
Contact this candidate