Manager Marketing

JOSHUA GUFFEY

Internet Marketing, Business Strategy & Process Optimization

La Mesa, CA

******.******@*****.*** - 619-***-****

Work Experience

Marketing Director

Horn Auto & RV Sales (and subsidiaries) - El Cajon, CA

June 2010 to Present

Increased organization's annual net profit by $150,000 conservatively during my first 19 months.

Increased organic search traffic to dealership website from zero to more than 1000 targeted visitors

per month in the course of 6 months.

Improved conversion rates at lead acquisition website by 323% while reducing lead acquisition cost

from more than $42 each to less than $10 each with improved lead quality.

Increased vehicle purchase percentage and enhanced business scalability via implementation of lead

database and lead follow-up processes.

Coordinate with sales department for retail inventory images and unit description, deploy to website

and all advertising.

Improve upon workflow processes for the entire organization to improve scalability and reduce instance

of error while eliminating redundant work and lost time.

Internet Marketing Manager

Indigo Salon & Day Spa - San Diego, CA

March 2008 to June 2010

Saved organization $37,500 annually by analyzing existing advertising return and cutting non-

performing segments.

Increased organic search traffic to employers website by 89% within a four-month period through the

implementation of search engine optimization principles.

Store Manager and Marketing Manager

The UPS Store - La Mesa, CA

December 2000 to January 2010

Reduced errors and increased organizational efficiency by training staff on computer software, tasks

and use of Microsoft Excel, Word and other software.

Provided technical support, corrected software and hardware conflicts, configured systems and

additional computer equipment that lead to greater efficiency of daily operations.

Managed store operations including staff, technical projects, daily operations, staff training, processing

claims, inventory control as well as designing and implementing marketing initiatives.

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Skills

Organic SEO Strategy & Effective PPC Campaigns, Conversion Optimization & Web Analytics, Website

Development & Graphic Design, Basic Social Media Marketing Skills, Email Marketing Campaigns, Staff

Technology Training, Advanced Excel Skills, Project Management

Publications

Featured in the Business Segment of 'Different Strokes', an ABMP publication

http://www.abmp.com/instructors/publications.php#DifferentStrokes

Featured in the May 2010 'BizFit' segment of American Bodywork & Massage Professional's bimonthly

member publication Different Strokes.

Additional Information

PROFESSIONAL STATEMENT:

Search marketing and web professional with experience facilitating business and organizational growth

by providing technology solutions and enhanced workflow processes aimed at increased productivity

and effectiveness.

Additional proficiency and skills in:

Organic SEO Strategy & Effective PPC Campaigns

Conversion Optimization & Web Analytics

Website Development & Graphic Design

Basic Social Media Marketing Skills

Email Marketing Campaigns

Staff Technology Training

Advanced Excel Skills

Project Management

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