Customer Service Marketing

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Karim Rifaat

Tel: 514-***-**** Fax: 514-***-**** Email: *****.******@*****.***

Website: www.karimrifaat.com Address: 1865 Wolfe, Montreal, QC. H2L 3J9

PROFILE

Entrepreneurial experience

MBA and B.Sc

Founder of HelpSME.com

Internet marketing and management experience

Developed and managed commercial web sites

Strong analytical, communication and interpersonal skills

PROFESSIONAL WORK EXPERIENCE

Founder/President, HelpSME Inc. 2010

Providing business productivity software, consulting services and web marketing tools to SMEs.

Coded and integrated online productivity software tools aimed at SMEs

Created website content such as business articles, video tutorials and guides to increase

traffic and generate leads

Recruited and managed subcontractors

Managed web and marketing projects for business clients, activities included:

Designing websites and content management systems

Search engine optimization

Creation and management of online ad campaigns

Custom application design to boost client productivity

Co-Founder/Vice President, Xtreme Prototypes Inc. 2007 - 2010

Production and worldwide distribution of flight simulator gaming software.

Designed, evaluated and optimized marketing campaigns

Managed and successfully expanded sales distribution networks

Made advertising media buying decisions and negotiated advertising rates

Responsible for general administration, accounting and budgets

Developed and administered company website, e-commerce and accounting systems

Demonstrated products to stakeholders and at trade shows

Analyzed costs and financial data to streamline operations

Managed customer service to ensure client satisfaction

Designed effective direct marketing email letters for prospective clients through voluntary

mailing list

Product testing and product manual proofreading to ensure quality control

Designed and implemented software anti-piracy scheme

Co-Founder/President, MiniDisc-Canada.com 1999 - 2007

Marketing and selling consumer electronics and related products through the Internet.

Designed, marketed and maintained e-commerce website

Increased qualified traffic through Internet marketing activities such as:

Managed Internet advertising campaigns to increase sales and traffic

Designed and managing affiliate programs

Increased the number of links to MiniDisc-Canada.com from related websites as well as

Canadian portals (such as Canada.com)

Monitored and raised search engine rankings

Designed and managed campaigns to encourage repeat business through the use of

coupons and rebates

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Successfully used forums to reach new consumers

Analyzed website traffic trends to improve website effectiveness

Created direct marketing email letters for consumers through voluntary mailing list

Continuously monitored competition to ensure that company is up-to-date and competitive

Negotiated contracts and pricing with suppliers such as Sony and Sharp

Established relationships with foreign suppliers to increase product line and availability

Maintained high repeat customer levels by providing excellent customer service

Implemented anti-fraud processes to minimize consumer credit card fraud

Arranged import/export details

Set up and implemented worldwide fulfillment through DHL and Canada Post

Surpassed sales expectations and goals

Created and coded a web based accounting system from scratch

Performed bookkeeping and budgeting activities

Account Executive, Insight Enterprises, Inc 1999 - 2000

Sold computer hardware and software to U.S. business clients via the telephone

Responsible for generating leads and book building

Followed up to ensure customer satisfaction and repeat business

Negotiated pricing

Developed effective introduction, presentation and closing techniques

Founder/President, KarNet 1999

Providing e-commerce, web development, hosting, and consulting services.

Managed full time programmers

Promoted company on the Internet

Communicated with clients and ensuring their satisfaction

Increased competitiveness by minimizing overhead

Increased client base through affiliations with related companies

Used referrals extensively to reach new potential customers

Maintained web server

Marketing/Technical Coordinator, MRV Netexchange 1998 - 1999

Marketed products, advertising and directory listings

Worked closely with marketing staff of venture partner Southam Inc.

Sold advertising through Southam Inc. offices

Made decisions regarding software purchases and outsourcing

Coordinated activities with suppliers

Managed many day-to-day website activities such as statistics reports, updates/upgrades

Gained extensive knowledge of Internet and web site design

EDUCATION

McGill University, Montreal 2006

Master's degree in Business Administration.

Concordia University, Montreal 1997

Bachelor's degree in Science, specialization in Physics/Marketing.

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COMPUTER BACKGROUND

Operating systems: Windows 7/Vista/XP/2000, Linux

Languages: HTML/HTML5, CSS, PHP, JavaScript, VBScript, Java, Fortran, SQL

Applications: Excel, Access, PowerPoint, Word, OpenOffice, MySQL, Wordpress, Drupal,

Simply Accounting, Quickbooks, Dreamweaver, Eclipse, Photoshop, GIMP, Google

Analytics/Adwords

LANGUAGES

English, French

INTERESTS

Exploring emerging business technologies for enhancing organizational performance

Computer programming

Researching business related open source software technologies

Participate in community orchestras for charity fundraising

Sports instructor:

Tennis: organized tennis programs for adults and children

Savate

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