Marketing Executive

Barbara Hyde

Email: *********@********.***

Address: **** ******** ***

City: Washington

State: DC

Zip: 20002

Country: USA

Phone: 703-***-****

Skill Level: Senior

Salary Range: $180,000

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

arbara P. Hyde, MBA, CAE

Senior Association Executive/Communications Professional

*****@*****.***

4854 Cherokee Ave., Alexandria, VA 22312-1806 703-***-****

Highlighted Career Achievements

Established and built the American Society for Microbiology (ASM)

Communications Department. Work resulted in positioning ASM as a primary authority in life sciences and major media coverage of ASM activities, with over 7,000 online media citations tracked annually.

Conceived and implemented the Clean Hands Campaign, award-winning national public education effort about the importance of hand washing in reducing spread of infectious diseases. Reported results of observational surveys of hand washing behavior led to nationwide awareness of ASM. Over the 16 years of the existence,of this hallmark program, hand washing awareness and behavior have greatlyimproved. Campaign received the Silver Anvil Award from the Public Relations Society of America. (www.washup.org)

Pioneered association's use of social and interactive media. ASM was recognized by Science magazine as the first scientific society to begin podcasting.

Conceived and developed MicrobeWorld.org, award-winning interactive education and information site.

Created in-house video production unit producing and distributing over a dozen public outreach videos annually.

Created MicrobeWorld Radio, daily 90-second feature heard on public radio throughout the United States.

Led participation in two USA Science and Engineering Festivals, including exhibit design and development, interactive activities, and volunteer participation.

Established Milestones in Microbiology program to provide public and

professional recognition for sites and programs of historic importance to the field of microbiology.

Organized three consecutive One Health symposia at annual AAAS meeting

focusing on interrelationships among humans, animals, and the environment relevant to infectious disease emergence, ecology, and surveillance.

Directed ASMs year-long centennial celebration activities for 1999, overseeing a $500,000 budget, coordinated special events, obtained video greetings from the White House, developed exhibits and lecture sessions, and managed selection and marketing of commemorative items.

Led logo redesign effort and developed graphics standards, ensuring consistent brand identity across all ASM publications and appropriate use of Societys name and image.

Developed and implemented several initiatives to raise the profile of the

microbiological sciences and ASM among its target audiences, including science media.

Obtained funding for a Washington-based program for student science

journalists.

Established

annual Public Communications Award media and ASM/AAAS Mass Media Fellowship.

Collaborated with Yellowstone National Park to produce a film, narrated by

Walter Cronkite, for the visitors center on biological diversity within the Park and a brochure on microbial life in the Parks thermal features.

Barbara Hyde Resume page 2

American Society for Microbiology: Director, Communications, 1990-2012

Developed communications strategy and served as spokesperson for worlds largest life sciences organization, with an international membership of 38,000 and an annual operating budget of $50 million.

Provided strategic counsel to leadership on issues management, message development, and public communications.

Promoted strategic partnerships with industry and professional organizations.

Coordinated communication of public affairs activities and congressional liaison to members, media, and the public.

Supervised all media relations activities for 11 peer-reviewed journals, two national meetings, numerous conferences, and other activities of the Society.

Conducted media training for volunteer leaders and preparation for Congressional testimony and media appearances.

Managed public education web sites and planned and implemented public

microbiology education and outreach activities through print, broadcast, and electronic media, and science festivals.

Provided strategic leadership for audio/video public outreach programs. Served as features editor of Microbe monthly newsmagazine.

Prepared bimonthly newsletter for members.

Formulated and administered the annual communications budget, managed departmental staff and contractors, and served as staff liaison to the Communications Committee.

Other Employment

Hill & Knowlton Public Affairs Worldwide Biotechnology Practice

Editor, NIH Research Resources Reporter

Editorial Director, Pracon, Inc.

Editor, Journal of Saudi Medicine, and Publications Director, King Faisal Hospital and

Research Centre, Riyadh

Executive Managing Editor, International Medical News Group

Awards and Professional Recognition

Nominee, Woman Association Executive of the Year, 2007 Gold Circle Award,

MicrobeWorld podcast, American Society of Association Executives (ASAE), 2007

Gold Circle Award, Small Things Considered blog, ASAE, 2007 Platinum Winner,

MicrobeWorld Radio Podcast, Hermes Creative Awards, 2007 Gold Winner, Small

Things Considered Blog, Hermes Creative Awards, 2007 Honorable Mention,

MicrobeWorld website, Hermes Creative Awards, 2007 Associations Advance America

Honor Roll, MicrobeWorld Radio, 2007 Gold Award, Websites and Bronze Award,

Public Service Announcements, Association Trends, 2006 ASAE Prometheus

Leadership Group ASAE Future Leaders Class Website Award of Excellence,

Scientific American, 2002 Silver Anvil Award, Public Relations Society of America,

Clean Hands Campaign, 2001 Associations Advance America Honor Roll, Clean Hands

Campaign, 2001 Gold Circle Award, MicrobeWorld Website, ASAE, 2000 Grand

Champion, Publications and Web Sites, Association Tends, 1999 Health Information

Award, Your Child and Antibiotics brochure, 1998 Creativity in Public Relations

Award (CIPRA), Clean Hands Campaign, 1997.

Barbara Hyde Resume--Page 3

Selected Articles and Presentations

One Health: Obtaining Optimal Health for People, Animals and the Environment, R.

Atlas, S. Maloy, P. Dasyzk, R. Colwell, B. Hyde, Microbe, September 2010

Public Relations, in Professional Practices in Association Management, American

Society of Association Executives, Washington DC: 2007

"Media Communication Skills for Association Members," Council of Engineering and

Scientific Society Executives (CESSE), Halifax, NS, July 2007

"Microbiologists Meet the Other Media: Getting Your Message Out Through the Press,"

(Media training workshop), ASM General Meeting, Toronto, May 2007

"Time to Tune In: The success of the American Society for Microbiology's podcast

serves as a beacon for associations everywhere," Associations Now, August 2006

"Behind the Streak Lines," (Media training presentation and workshop), Australian

Society of Microbiology, Broadbeach, Queensland, July 2006

Clean Hands Campaign: Changes in Behavior over a 10-year Period, National

Environmental Health Association, San Antonio, Texas, July 2006

"How Social Marketing Adds Value for Members," Direct Marketing Association of

Washington, October 2005

Boomers, Xers and Nexters: A Brief Field Guide, Council of Engineering and

Scientific Society Executives (CESSE) 2003, Minneapolis

Microbiologists Meet the Other Media, ASM Hawaii Branch, 2003; ASM Puerto Rico

Branch, 2004; ASM General Meeting 2005

Strategies for Publicizing Your Research and Awards, ASM General Meeting 2002

and 2003

When Marketing Masquerades as News, National Association of Science Writers 2002,

Boston

Professional Activities

Communications Section Council, American Society of Association Executives 2002-

2007; Vice Chair, 2005-2006; Chair, 2006-Chair, Gold Circle Awards, 2005-2006; Chair,

Publications Workgroup, 2005-2006 Marketing and Communications Chair, Council of

Barbara Hyde Resume--Page 4

Engineering and Scientific Society Executives (CESSE) 2001-2004 Alliance for Science,

Board of Directors; Chair, Communications Task Force DC Science Writers

Association - Board of Directors 1991-1997, Secretary 1996-1997 Advisory Board,

Discoveries and Breakthroughs in Science, 2003-2007 Washington Women in Public

Relations, Board of Directors 1993 Greater Washington Network Leadership Council,

2005-2008 Founding Member, CDC Clean Hands Coalition Bayer Pharmaceuticals

LIBRA Antibiotic Resistance Faculty 2001- 2006 Selection Committee, AAAS Mass

Media Fellows, 2001-2004 National Press Club National Association of Science

Writers American Medical Writers Association American Newswomen's Club.

Education

Certified Association Executive (CAE), American Society of Association Executives

Web Development and Web Design Curriculum, George Washington University MBA

with Concentration in Marketing / International Communications, GPA 4.0, George

Mason University (Nominated as Outstanding Graduate Business Student) Graduate

School of Arts and Sciences- Major: Comparative Literature, Indiana University BA

cum laude: Zoology (Pre-Medical Studies with Chemistry minor), Miami University.

Honors: Phi Sigma, Psi Chi, Alpha Lambda Delta.

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