Marketing Management

Lisa Harriman

Email: *********@********.***

Address: ***** ***** **** ****

City: Reston

State: VA

Zip: 20190

Country: USA

Phone: 703-***-****

Skill Level: Management

Salary Range: $150,000

Willing to Relocate

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

Lisa J. Harriman

11295 Beach Mill Road, Great Falls, VA 22066

Cellular 703-***-**** ****@**********.***

http://www.ljharriman.com http://www.linkedin.com/in/ljharriman

Marketing Communications Strategy and Management Professional

Strategy Communications Leadership Positioning

Successful team leader and consultant with over 20 years of experience developing and executing integrated marketing and communications strategies for start-up to Fortune 500 companies designed to meet corporate growth, profitability and visibility objectives. Strengths include:

Strategic Integrated Market Planning

Executive Leadership & Team Development

Corporate/Product Branding & Positioning

Tactical Project & Program Management

Cross Functional Team Management

Communications & Public Relations

Copy Writing & Design Management

Enterprise Product & Services Marketing

B2B & B2G Technology/Health/Financial Markets

Market Research & Analysis

Channel Development & Management

International Marketing Management

Content Management & Database Systems

Professional Strengths

Strategic and analytic perspective focused on utilizing research to determine and predict competitive positioning, market environment, and product lifecycle and development. Skilled at targeting and saturating product appropriate markets.

Excellent communication skills with the ability to grasp complex concepts quickly and effectively communicate to audiences with varying levels of experience or differing perspectives. Listening and communication skills which allow for broader influence and clear communications, translating customer issues into product solutions. Creative and persuasive; an expert at communicating corporate identity and product branding.

A team leader and team player accomplished at communication, facilitation and negotiation, exercising fairness, intellectual honesty, influence and conflict resolution skills by identifying and presenting information or data in ways that are persuasive and enable mutual success; encouraging and guiding participation and group thought processes.

Experienced marketing management experienced at the optimization of resources and the monitoring and measurement of return on investment. A natural leader capable of managing multiple complex marketing projects while maintaining a strong sense of urgency in meeting challenging deadlines and achieving critical goals.

Combined knowledge and confidence a result of diversified and challenging experiences uniquely coupled with recent education including current business methodologies and techniques. A passion for marketing demonstrated with commitment, energy, enthusiasm and a strong desire to grow and contribute to the success of others.

Career Progression

TechAscent Inc. & TechAscent Communications, Inc.

Owner/Consultant

February 2001 - Current

Selected Contracts Include:

MicroSystems Automation Group

Program Marketing and Change Management Consultant

Marketing & Change Management Program Development for DOL/DOD Military to Civilian Employment Transition program contract

Tavve Software

Marketing and Public Relations Consulting

Product positioning, competitive research, PR program development

Lyons Commercial Data, Div. of Autoscribe Corporation

Interim Division Manager/ Internal Applications Manager

Managed Lyons Commercial Data Business Division

Exceeded quarter goals: double capitalized revenue keeping EBITDA steady

Managed Autoscribe Corp. Internal Applications: Implemented Internal Agile PM Process

ARINC, Wireless Interoperable Network Solutions Division

Public Relations Consulting

Press Relations in support of major contract, proposal support

Dish Telecom

Marketing Strategy and Communications Consulting

On-going project work involving international marketing and communications

Market research and analysis for acquisition opportunities

Integrity Consulting

Marketing/PR Strategy

Government and commercial sectors, campaign development and management, creative management, marketing communications

Events, collateral, advertising, presentations, white papers, awards and recognition, public relations, all other marketing functions and business development

Thomson Prometric

Marketing Strategy and Planning

Development of corporate global marketing/PR strategy and annual plan covering 160 countries

$3.5M global budget allocation and management, staffing and vendor selection for 7 business units,

acquisition planning for marketing and both internal and external communications

Cyntelix Corporation

Marketing and Business Development

Business intelligence, market analysis and positioning, marketing communications and public relations, project manager for ITES 2-S subcontract with CSC - RFP response: proposal development Relationship management with Hewlett Packard and Intel; company sponsors

Medical Imaging Diagnostics Inc.

Corporate Marketing Management: Two+ Year Contract

Corporate and center marketing/PR (21 centers), physician and patient education program development and implementation, purchase, customization, deployment and staff training for new CRM system & online ordering systems, management/training of center marketing managers in all centers, client base expansion and retention programs, collateral development, competitive research

Future Technologies

Start-up Marketing and Business Development

Responsible for all marketing functions in a start up environment, business development and enterprise account management including proposal development and RFP responses, channel development, productization and pricing of packaged service offerings

CESSI (Cherry Engineering Support Services, Inc.)

Social Security TTW Program Manager for Recruitment and Outreach (PMRO)

Implemented and managed a nationwide recruitment and outreach strategy focusing on Employment Network Recruitment and Beneficiary Outreach including management of recruitment staff and network training and development, event management and agency management

Ultraprise Corporation

Vice President, Marketing

2000 - 2001

Marketing Leadership: 7 full time staff, $2.4 M budget, 3 agencies and multiple vendors

Worked closely with industry analysts and participated in the valuation process

Managed through company`s acquisition

Full responsibility for all Marketing including advertising, public relations, collateral development, tradeshows, and web

HSO Global

Vice President, Marketing

1999-2000

Marketing Leadership: 3 full time staff, $2 M budget

All Marketing and Public Relations for North and South America

Strategic marketing initiative/plan development and implementation

Major driver in risk diversification and expansion initiative

Channel development and management

InoTech

Director/Vice President, Marketing

1994-1999

Managed all marketing and PR for bootstrap start up to Inc. 500 Fastest Growing Company (CAGR 175%) including strategy and planning, implementation, design, monitoring and budgeting for all MarCom, service productization, product management, and public relations

Channel and Coop Marketing Program Management -

Founded and managed the Mid-Atlantic HP OpenView User`s Group

Relationship development and management with Hewlett Packard, Micromuse, EMC2 and others

Large Enterprise Account Acquisition and Management (Wal-Mart, Sprint, and others)

Sprint - Backbone Engineering, Internet Security Account Administration

MCI - State Government & University Systems, Marketing & Communications Manager

Corporate Edge - Marketing Communications & Business Development Consulting

City of Littleton, Colorado - Economic Development Specialist

Colorado Center for Software Engineering - Marketing Director

McDonnell Douglas Communications - International Market Research

State of Colorado - International Trade Office - Governor`s Grant Position

National Conference of State Legislatures - Arts, Tourism and Cultural Resources Project Research

Education

AA degree Art & Graphic Design Stephens College, Columbia MO (1979)

BSBA degree Marketing Colorado Technical University: Magna cum laude (2012)

Currently pursuing Global MBA at Thunderbird

*Also completed specialized training from the Department of Commerce in Intl Trade and First Interstate Bank in Currency Exchange and Letters of Credit

Received training for 6 Sigma (Green belt) - certification has lapsed

Professional Activities

American Marketing Association - Washington DC and Baltimore Chapters

Women in Technology - Past Mentor/Protege Steering Committee and Mentor

Washington Networking Group

Northern VA Technology Group

US Citizen

Willing to travel up to 75%

Relocation considered

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