Marketing Development

Lisa Calderone

Email: *********@********.***

Address: ** ****** **** *****

City: Guilford

State: CT

Zip: 06437

Country: USA

Phone: 203-***-****

Skill Level: Experienced

Salary Range: $70,000

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

LISA CALDERONE-PERRELLI

61 Saddle Hill Drive

Voice/Text: 203-***-****

Guilford, CT 06437

***.*********@*****.***

PROFESSIONAL PROFILE

* Senior-level, highly versatile communications professional with extensive portfolio of fundraising, journalism, and web writing/editing.

* Strategic thinker who consistently provides editorial direction in a friendly, calm, effective, and flexible manner.

* Proven ability to lead and manage multiple projects simultaneously - with imagination, collaboration, and competence - on target and on deadline.

CAREER HIGHLIGHTS

ROSES FOR AUTISM, Guilford, CT

E-Marketing Specialist Supervisor, Sept. 2012 - Present

Responsible for managing and optimizing the marketing and communications program for a 501(c)3 nonprofit that runs a career training program for adults with autism alongside a viable agricultural business. Working closely with the leadership team, develops and implements an integrated editorial calendar with an emphasis on e-marketing strategy to drive broader awareness of RFA's mission, support enrollment goals, and build a loyal and growing customer-base for the commercial flower business.

* Led all web content development of recent web launch at RosesForAutism.com

* Programmed and designed blog, and created or refined company profile pages across social media platforms including Facebook, Twitter, LinkedIn, Pinterest, and Google Places

* Engage with web audience through posting daily to 11,000+ FB fans, sending e-blasts and e-surveys, and coordinating blogging of leadership team

* Oversee advertising including FB ads, newspaper ads, and billboard ads

* Lead a web team (on the Asperger's spectrum) charged with managing website content, building out a social media strategy, and responding dynamically as needs arise

A CREATIVE TYPE, Guilford, CT

Development & Digital Communications Consultant, Nov. 2011 - Present

Consultant to educational institutions, non-profit organizations, and small businesses, offering research, development writing, web writing, web design, marketing, and public relations services for communication projects, both online and off. Current/recent projects include:

* Editing 150-page white paper based on a 2-year mixed methods research study (Fairfield University)

* Research and writing of a development brochure to raise $25 million for a new medical school; Copywriting of a Viewbook for the medical school (Quinnipiac University)

* Research and writing of a proposal to raise endowment for numerous professorships at a law school (New York University School of Law)

* Alumni magazine editing (Mitchell College)

* Website redesign of a performing arts center (The Buttonwood Tree)

FAIRFIELD UNIVERSITY, Fairfield, CT

Web Communications Editor, July 2007 - Nov. 2011

Lead web writer/editor for fairfield.edu, charged with ensuring that website content promotes the University`s mission, enhances the reputation of the institution, and communicates the distinctive nature and value of the Fairfield experience for enrollment purposes.

* Brought consistency in content development across fairfield.edu through the establishment of User Personas, Web Editorial Guidelines, automated constituent profiles, and academic program menu standardization that led to a significant increase in graduate program online applications.

* Worked collaboratively with deans, directors, faculty, and staff across campus to plan, organize, and enhance content, focusing on user experience, information architecture, and web design.

* Founding and Managing Editor of The Stag Spotlight, a digital news and features magazine highlighting the people and programs of Fairfield University; mentored and managed a staff of student e-reporters; sourced and edited stories from faculty, staff, and students.

* Produced, embedded, and/or leveraged multimedia, social media (Facebook, Twitter, LinkedIn), and user-generated content as needed; ensured accessibility and SEO compliance.

Director of Development Communications, July 2002 - June 2007

Hired as a Development Writer and promoted to Director level.

Overall responsibility included strategic planning, development, and overseeing of communications for the Office of Development. Reporting to the Associate Vice President for Development, worked closely with a 15-member team to develop and leverage communications programs designed to advance the University`s fundraising priorities, including a capital campaign that raised over $137 million.

* Collaborated with front-line fundraisers to research, propose, prepare, manage, and produce a wide variety of written materials for both internal and external audiences, including grants, stewardship reports, biographical summaries, donor profiles, donor correspondence, letters of interest, appeal/acknowledgement letters, articles, fact sheets, collateral material, and more.

* Spearheaded a comprehensive Advancement Communications Audit to assess and plan programs for constituents, and worked with IT staff to create a customized database.

* Conducted online research, faculty interviews, and other information gathering to write and edit grant proposals and stewardship reports for foundation and corporate relations.

ADDITIONAL RELATED EXPERIENCE

Founding / Executive Editor, MASON`S ROAD, July 2010 - Present

Researched, proposed, designed, and launched the online literary journal sponsored by Fairfield University`s MFA in Creative Writing Program, with just a $1,000 budget. Continue to manage the journal.

* Enlisted and managed two 25+ member editorial teams of graduate students (ranging in age from 20`s to 60`s), and continue to serve as Executive Editor for revolving editorial teams.

* Established submission, selection, editorial, production, and marketing processes.

AUTHOR/JOURNALIST, Fairfield, CT, Nov. 1998 - June 2002

Co-Author, The Entrepreneurial Parent (Tarcher/Putnam, 2002).

Primary writer of book that probes the work habits, marketing strategies, lifestyle transitions, and parenting skills of entrepreneurial parents. Teamed up with best-selling co-authors whose books on entrepreneurship have sold over 2,000,000 copies. Book featured on Oprah in June 2002.

Author, How to Raise a Family & a Career Under One Roof (Bookhaven Press, 1997).

Public relations efforts resulted in TV, radio, and print media interviews locally and nationally. Founded The Entrepreneurial Parent website to promote the book, which was named one of the -Top Work-at-Home Websites- by Parenting Magazine in 1999.

Contributing Editor, Home Office Computing Magazine.

Generated news, columns, and feature story ideas. Applied extensive research skills to write a cover story on the -51 Best U.S. Cities for Home Business.-

E-Columnist, Oxygen Media Network, AOL

Hired by Oxygen Media to serve as their Home Office Expert for their business and finance site, ka-ching.com, and served as Entrepreneur Moms Expert for AOL; charged with building online communities. Wrote weekly e-columns, monitored message boards, and developed Q&As, special tools, and quizzes.

A CREATIVE TYPE, Massapequa Park, NY

Marketing/Communications Consultant, Aug. 1987 - Nov. 1998

Consultant to small businesses and non-profit organizations. Applied copywriting, research, design, marketing, and public relations skills for a wide variety of clients.

CBS/HOLT, RINEHART & WINSTON, New York, NY

Assistant Editor, Dec. 1983 - Oct. 1986

Computer Science and Electrical Engineering Textbook and Trade Acquisitions.

EDUCATION FAIRFIELD UNIVERSITY, Fairfield, CT

MFA in Creative Writing, Creative Non-Fiction Genre

Professional Writing Certificate

THE PENNSYLVANIA STATE UNIVERSITY, State College, Pennsylvania

B.A. English

TECH SKILLS

Adept at and comfortable learning new software programs; excel at using technical skills to advance communications.

WordPress, PHP, HTML, CSS

Adobe Contribute and Ingeniux Content Management Systems

Email Management Systems: My Emma, FirstContact, Harris Connect

Microsoft Office Suite - Access, Excel, Word, Publisher, PowerPoint

Adobe Creative Suite - Photoshop, Dreamweaver, InDesign, Acrobat

Filemaker Pro

Multimedia Photo Slideshows (multiple plug-ins)

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