Manager Sales

MANDEEP

Experienced Online Advertising Sales Professional with Intrapreneur Skills

*** ******* ********, *******.*****@*****.***

Brampton, ON L6S 2Z6 647-***-****

PROFESSIONAL HIGHLIGHTS:Over 7 years of online and mobile advertising account management experienceExperience working in leading online and mobile advertising networkExcellent time management skills focusing on attention to detail and timely deliveryEffective negotiation skills demonstrated through closing of new business deals with advertisers, agencies, media houses, publishers and mobile application developersManaged complex business research projects with 100% quality and timely delivery for clients based in North America, Europe and Asia Pacific region

PROFESSIONAL EXPERIENCE:

Digital Marketing Manager Spier & Mackay March, 2012 to Till Date

(North America’s leading online men’s dress shirt maker) Responsible for development, implementation, and management of customer acquisition strategyDevelop and execute online marketing strategies to drive sales including SEO, paid search, retargeting, Ad Network media buy, Facebook advertisingStrategize and develop engaging website, newsletter and press release content in partnership with content writer. Incorporating feedback from various sources/surveys to enhance online user experienceAnalyzing data and implementing actionable strategies to optimize online campaigns

Senior General Manager MobiAdz.com June, 2010 to December, 2011

(India’s third largest mobile media marketing and advertising company)

Developed client base of over 40 content players. Increased company’s sales revenue from 0 to over $2.5 million per annum.Developed performance based mobile ad network – MobiAdz. Build top mobile WAP publisher network with over 500 sites and took monthly impression from 0 to 8 billion in 14 months. Managed invoicing, campaign delivery, campaign analysis, payments, ROI optimization for advertisers and publishers.Participated in research, strategy briefings and client meetings. Developed and delivered customized media program/campaign recommendations based on research and client discussions

Manager Strategy and Media Consultant Vdopia.com Jan, 2009 to Dec, 2010

(San Jose, USA based largest premium mobile and online video advertising company serving over 2 billion mobile video ads per annum)

Signed over 50 premium clients for VDOPIA and iVDOPIA in auto, CPG, telecom, financial and tourism sectors. Proactively discussed client’s marketing objective, campaign performance and strategies to meet and exceed return on investmentDeveloped premium iPhone and Android application inventory in North America. Successfully negotiated and signed commercial deals with top publishers and developers Developed online video network of over 200 premium publishers serving over 40 million monthly video views in India

Senior Business Analyst Evalueserve.com December, 2005 to December, 2008

(3000+ employee strong research and analytics company with knowledge centers located in Chile, China, India, Singapore and Romania)Managed team size of up to 15 analysts conducting various Business Research projects on market size estimation, go-to-market strategies, industry analysis and competitor analysisManaged complex and strategic business research project assignments of over $2 million in my tenure with Evalueserve Executed multiple research-consulting assignments in Media advertising and Telecom sector

EDUCATION:Bachelor’s degree in Computer Applications 2001-2004

Punjab Technical University, India

(Assessed as equivalent to 3 years Bachelor’s degree of Canadian education system)Leadership In Project Management from Ryerson University 01/2012 to 02/2012Sales and Marketing course from Humber College 01/2012 to 01/2012

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