Marketing Management

David Hawkins

Email: abqf6l@r.postjobfree.com

Address: *** **** **.

City: Irving

State: TX

Zip: 75060

Country: USA

Phone: 214-***-****

Skill Level: Senior

Salary Range: $125,000

Willing to Relocate

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

Dr. William David Hawkins

214-***-**** Irving, Texas abqf6l@r.postjobfree.com

BACKGROUND

Over 25 years management and supervisory experience covering Marketing/sales, personnel management, capital budgeting, program development, regulatory compliance, facility management, and comprehensive inventory control. Demonstrated record of success directing multiple projects with demanding time and performance pressures. Strengths are in brand development, customer loyalty, marketing strategy, corporate positioning, productivity improvement, cost controls, regulatory compliance and training. Perfected leadership qualities and mentoring skills that motivate others to high productivity and personal development.

AREAS OF SPECIALTY

* Customer Relations - new customer acquisition & retention, public relations

* Marketing - brand development, promotion campaigns, community activities

* Finances - ROA/ROI, P/L, cash flow, debt management, capital budgeting

* Training - university faculty, speaker at professional conferences, mentoring

* Government - contracts: state & federal, regulatory compliance

* Mediation - conflict resolution, negotiations

EXPERIENCE

Bottom Line Marketing Jan 2001 to Current

Principal Marketing Consultant

Management and Marketing consultant to private businesses. Provide strategic and tactical direction in their marketing efforts through operational and administrative support. Identify key targeted customers, develop plans and procedures to communicate client`s products and services to targeted customers. Provide executive and managerial support for overall operations as needed.

* Developed new promotional and advertising campaigns for small organization that had no advertising - 15%+ increase in active customer base as a result of efforts.

* Wrote a PR campaign for low-cost marketing efforts of new start up manufacturer of home decoration accessories. Client was featured leadoff interview with a major network program in DFW market.

* Implemented a Marketing/PR campaign for a major electrical contractor that included tradeshows, membership in trade associations, various chamber of commerce groups, and other community activities. Company exposure and awareness improved significantly.

* Published articles on client`s achievements and award presentations in trade magazines and local newspapers.

* Designed and directed the implementation of a new corporate division with a private charter school. Enrollment and cash flow increased as a result.

* Restructured the direction and operations of client company that significantly improved the financial position of the company and the owner. Market value of company improved over $200,000 over a three-year period of time.

* Took charge of client company on verge of destruction when owner became incapacitated. After 6 months, customer base had grown 30% and staffing remained intact. Business sold as an ongoing and profitable enterprise.

Dr. William David Hawkins

Page 2

University of Phoenix Sep 2001 to Current

Associate Faculty of Business and Marketing

Associate professor, on ground, for College of Business Administration in Undergraduate and Graduate Marketing courses. Lead adult students in lecture of new material and facilitate class participation through topic discussion and application, group presentations and team assignments.

* Appointed Area Chair and lead Faculty for Marketing by College Campus Chair of Undergraduate Business Department. Conduct faculty training, assess and recommend faculty candidates, mentor new hire faculty and perform Quality Assessment on current faculty. Evaluated marketing assignments, grading criteria and grading rubric for national implementation.

* Graduate Instructor of Marketing Management.

* Undergraduate Instructor of Marketing and Public Relations.

* Undergraduate Instructor in College of Humanities and General Studies.

* Consistently receive high ratings in peer and student evaluations.

EDUCATION

PhD: Marketing, Northcentral University

MBA: Marketing, Dallas Baptist University

MA/BA: Abilene Christian University

ASSOCIATION/COMMUNITY INVOLVEMENT

Las Colinas Symphony Board of Directors Board Member Current

Greater Irving-Las Colinas Chamber of Commerce Member

American Marketing Association Member

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