Design Marketing
Resume:
Gillian Salit
Creative ConCept Brand StrateGy
Professional Accomplishments
Developed breakthrough microsite approach that led to corporate decision to change all microsites to be
concept driven
Turned a packaging redesign objective into a national re-branding initiative
Served as lead visual designer for a twice award-winning national marketing program
Crafted multiple style guides to reinforce digital branding initiative through an eCommerce community
platform used by over 14,000 members per day
Created 36 promotional branding campaigns consisting of print, digital, interactive, and motion graphics for
various musicians
Increased professional association s social presence by 400% within a four-month period
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Work Experience
gsalit.com
PR, Promotions, and Strategic Concept Director (Volunteer)
*******.*****@**.***
A IGA Los Angeles (2/12 - Present)
Increased AIGA Los Angeles social following by 400% by first
successful effort to curate content, post blogs, and manage contributing
bloggers
Served as a catalyst for the education and motivation of internal
teams by providing cultural, digital and trend forecasting to inform
organizational decisions
Skills
Senior Interactive Designer Graphic Design
M agento, Culver City, CA (3/11 - 12/11) Interface Design & Web Design
Mobile Platforms
Translated design presentations and national/international conference
Wireframes & Story boarding
event production objectives into compelling, creative opportunities by
Idea Generation & Brainstorming
pushing the creative team to conceive and produce ground breaking
Research
creative
Illustrator CS6
Educated platform users and their communities regarding cross-digital
InDesign CS6
media channels including eCommerce, social media, mobile, etc.
Photoshop CS6
Interpreted client business needs and objectives to craft creative briefs Bridge CS6
used by the creative team Muse CS6
(Basic Understanding of) HTML & CSS
Oversaw development of digital brand guidelines, strategic parameters,
MS Office
and creative concepts Mac OS
Extensis
Served as the in-house expert on research methodologies and
Omnigraffle/ Balsamiq
conducted thorough market research and audits
Fetch/Transmit
GoToMeeting
Created an internal process and departmental structure
Wordpress
Managed internal designers and communicated regularly with Keynote
international developers Onyx
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Gillian Salit
Creative ConCept Brand StrateGy
Freelance Graphic Designer Personal Traits
Los Angeles, CA (6/09 - Present)
Approachable
Team player collaborating with account, technical, media, social Client-focused
media, creative, as well as project management, to research, generate Company-committed
Deadline-driven
and oversee creative client solutions at various creative agencies and
Enthusiastic
companies, including Agensys, Catapult Marketing, Encore, Harman
Flexible
Kardon, SkuRun, The Daily Cannibal, The WOO, and Variety.
Good Listener
Indie Loyalist
Nerd Enthusiast
Senior Strategic Graphic Designer
Outgoing
Lunchbox, Culver City, CA (7/08 - 6/09)
Passionate
Coordinated with clients and creative director to ensure brand Pet Parent
consistency Problem-solver
Professional
Managed creative development and execution on Walmart Soundcheck
Strong Communicator
and Unilever with work in traditional advertising, promotions, online
and in-store
Education
Designed, brainstormed, story boarded and wire-framed to meet
clients strategic marketing objectives B FA, Communications Design
School of Visual and Performing Arts,
Managed studio mechanical artists, vendors, and designers
Syracuse University
MFA, Media Design
Art Director
(Concentration on Brand Strategy)
C ircle One Marketing, East Norwalk, CT (7/05- 4/08)
Full Sail University
Managed creative on Sunoco, Tastykake, and Kobrand, with work in
traditional advertising, promotions, online and in-store
Awards
Interacted directly with client digital thought leaders to shape corporate
2010 Course Director Award Full
digital strategy
Sail University, for possessing
Researched and developed brand look and feel outstanding work ethic and
embodying the true spirit of design
Member of cross-client agency brainstorming team tasked with big idea
integration
generation for all agency clients
Managed studio mechanical artists, vendors, and designers
2008 Two Silver Reggie Awards
Managed photo shoots, interactive development and radio recording Lunchbox, recognizing integrated
sessions marketing- Dove Self-esteem
Submitted to the One Show
Affiliations
Promoted from designer position within a year
2 Gillian Salit g ******.*****@**.***
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