Marketing Manager

M ORGAN M. GORDON

*** **** ***** ******, ********* 2212 Baton Rouge, Louisiana 70802 337-***-**** ************@****.***

E DUCATION

****-**** ********* ***** **********, Baton Rouge, Louisiana

Bachelor of Arts in Mass Communication, Advertising; Minor in Business

Graduated May 2012

Cumulative GPA: 3.4

P ROFESSIONAL EXPERIENCE

August 2011-May 2012 Iberia Bank, Baton Rouge, Louisiana

Commercial Intern

Wrote memorandums and covenant agreements. Assisted Commercial and Private lending group in

clearing covenant and financial exceptions. Communicated with loan applicants to obtain, compile and

save necessary financial information. Reviewed and updated credit and loan files to ensure they were

complete and accurate according to policy.

January 2012-April 2012 National Student Advertising Competition (NSAC), Baton Rouge, Louisiana

Senior Capstone Class/Social Media Specialist and Presenter to (client) Nissan

Conducted competitor social media usage analysis. Analyzed target markets use of social media and

identified potential outlets. Created goals and formulated social media strategies that generated inbound

traffic, encouraged product adoption and helped develop brand awareness. Created smart phone app that

gamified the social interaction process. Presented integrated marketing campaign efforts to Nissan during

NSAC in Nashville, Tennessee.

August 2010-June 2011 Starmount Life Insurance/AlwaysCare Benefits, Baton Rouge, Louisiana

Marketing/Public Relations Intern

Researched ways to improve company image through blogs, social media and non-profit events.

Produced and monitored monthly employee newsletter calendar and blog. Wrote, formatted and

distributed monthly employee newsletter. Wrote press releases for agent newsletter. Assisted Social

Media Manager in monitoring company Twitter account. Obtained, compiled and organized company

competitor marketing materials. Prepared marketing materials for mailing and presentation.

January 2010-May 2011 American Advertising Federation (AAF), Baton Rouge, Louisiana

Communications Director and Secretary

Increased outreach by creating organization s flyer and distributing around campus. Assisted President in

setting goals and determining organization events. Communicated ideas and information to student

members. Updated roster information and maintained official membership record. Recorded weekly

officer meetings. Shadowed six advertising executives during New York City AAF trip.

August 2010 Williamson Eye Center, Baton Rouge, Louisiana

Marketing Intern awarded one week experience through Addy Awards 2010 resume drawing

Designed pamphlets, fliers and business cards for Hearing Center. Researched new market channels to

place company advertisements. Compiled clippings from company competitors. Assisted Marketing

Director in ordering and distributing customer check-up cards.

L EADERSHIP ACTIVITIES AND AWARDS

January 2010-May 2012 Student Member, American Advertising Federation

August 2009-May 2012 Student Member, National Society of Leadership and Success

March 2009, 10, 11, 12 Annual Black Scholars Academic Achievement Award recipient

April 2010 Dr. Ben H. and Clare Roy Thibodeaux Scholarship recipient

May 2008 National Congressional Arts Winner

May 2008 Taylor Opportunity Program for Students (TOPS) Award recipient

April 2008 Princeton Review Advanced Placement Art Exam (received highest score)

S OCIAL MEDIA

Linkedin.com/in/MorganGordon

MorganGordon.blog.com

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