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PRESENT SAMPLES
INDEPENDENT WRITER/MARKETING PROFESSIONAL
I develop compelling concepts and copy that advance marketing objectives and create customer conviction
in client brands, products and services. I have strong conceptual abilities and proven writing skills,
including short and long copy for business communications, direct mail, online banners, e-mail promotions,
e-newsletters and Web sites.
Analytical skills Management skills
roblem solver with a high get it factor, quickly
P ollaborate and cooperate with others in a
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grasping the benefits of a product or service dynamic team environment
trategic thinker who can lead the
S oordinate efforts of on-staff team members
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NetSpend E-mail
cross-disciplinary development and execution and outside contractors
of assigned account projects anage team priorities, delegate work based on
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time and team skill set, mentor team members
Writing skills
Case studies Work ethic
Collateral elf-starter who enjoys a collaborative
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environment
Direct mail
Excellent organizational and multi-tasking skills
Editorial content
ommitted to delivering work on time and
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Online banners, landing pages and Web sites
on budget
Scripts (radio and long-format video)
Sense of humor to keep things in perspective
Service letters Huntington National Bank Letter Package
2005 2010
CREATIVE DIRECTOR/WRITER, ENGAUGE, AUSTIN, TEXAS
I oversaw all of the creative work, synthesizing ideas into persuasive messages to resonate with an
audience on a human level.
KEY CLIENTS: Huntington National Bank, NetSpend Prepaid Debit Cards, Best Buy For Business, CDW,
Logitech and Protection One Security
1988 2005
Best Buy Direct Mail and Microsite
INDEPENDENT COPYWRITER, MARY LUSCHIN INC., AUSTIN, TEXAS 2009 Echo Award Finalist
xtensive experience in the high technology sector, working for AMD, Compaq, Dell, Motorola
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and Vignette
ead writer for the direct response team for Compaq for DraftWorldwide, commuting from Austin to
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New York from 1999 until 2001
arnered awards and results for clients in the financial services, technology, healthcare, real estate
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development and travel industries.
1986 1988
CREATIVE DIRECTOR, SHERRY MATTHEWS ADVERTISING, AUSTIN, TEXAS
Sony B2B E-newsletter
1983 1986
SENIOR WRITER, DUFFY & SHANLEY, PROVIDENCE, RHODE ISLAND
1981 1983
COPYWRITER, LEONARD MONAHAN SAABYE, PROVIDENCE, RHODE ISLAND
1979 1981
COPYWRITER, ARNOLD & COMPANY, BOSTON, MASSACHUSETTS
References and portfolio available upon request Ultimate Ears Banner Ad