Director Marketing

Jim McD Infographic Resume

Presentation Transcript

Profile Jim McDonough Skills 10+ years Market Research/Brand Strategy Experience Digital/Cross-Channel Cell: 862-***-**** eMail: *******@*****.*** 10+ years New Product Dev Experience Industry: Pharma/healthcare Jim 5+ years Digital/Cross-channel Experience Market Research/ New Product Development Education: MBA, Iona College; BA, Villanova University 15+ years Acct Mgmt/Biz Dev Experience Analytics Account Management Business DevelopmentAchievements $1.2 MM 16 NEW CLIENTS $2.8 MM 7 NEW CLIENTS $500K 4 MONTHS TO 390% 14% INCREASED NEW REVENUE ANNUAL REVENUE LARGEST SALE AVG ROI OF 2003 LAUNCH NEW ALL EDETAILS REVENUE PRODUCT Launched 1st MD Dynamic Created Analytics & Launched Master Results in second year of Messaging Service Brand Strategy Group Medicaid Database Launching Pharma division Developed Client Trusted Advisor Created client advisory mentoring program panel to guide Prod Dev Launched Pharma division Created eVoice of 1st to use perceptual maps 1st corporate the Customer Forums & other data visualization marketing/PR campaign Develop Prod Lifecycle 1st integrated Qual/Quant Centric Interactions Co-developed Prod Strategy Framework 1st Pt-centric Developed dashboards Increased flagship 1st integrated MD/Patient Relationship & segmentation, revenue by $2MM Model & Analysis Mktg program messaging, w re-launch scoring modelsWork 198*-**-**-**-** **-**-**-**-**-** **-**-**-**-**-** **-**-**-**-**-** 09 10 11 MARKET MEASURES (NOW GFK) THE LANDIS GROUP (NOW TNS) PHARMETRICS & VERISPAN (NOW IMS) GROUP DCA (NOW PDI) Syndicated Reports/Audits Mkt Research & Strategy Patient-Level/Rx Data Digital Agency SR. ACCT EXECUTIVE VP, PHARMA DIVISION DIRECTOR MARKETING STRATEGY VP, HEAD OF ACCT MANAGEMENT DIRECTOR, AUDIT DIVISION SR. PRODUCT LINE DIRECTOR SVP, ANALYTICS AND VP, MEDICAL MARKETING DIV. BRAND/DIGITAL STRATEGY #DIRECT REPORTS NEW PRODUCTS ARTICLES AUTHOREDValue I am a consultative, data-driven brand strategist and digital marketer with strong research/segmentation skills. I live at the intersection of know thy customer and insight-driven communications that truly drives results (and ROI). I have a history of meeting revenue goals, mentoring junior agency staff to effectively cross-sell clients, and creating new products in the areas of information services and new media.