Marketing Sales

Dave Burton

** ********** ****** *** ***

Toronto, Ontario, M6S 3J5 Tel: 647-***-****

E-mail: *********@*****.***

LinkedIn: www.linkedin.com/in/dburton1

Career Objective:

A challenging digital marketing role that executes marketing and promotional activities through developing online communications strategies and creative advertising campaigns.

Professional Experience:

Digital Media Marketing Coordinator, Medical Futures Inc. Richmond Hill, Ontario.

Sept 2011 - October 2012.Developed digital marketing strategies and performed keyword analytics by using web based marketing reporting tools to generate web traffic.Produced web page reports on web traffic and other online metrics such as webpage views, bounce rates, website navigation, and link tracking using Google Analytics.Revised product website content and reported emerging online medical trends including the use of social media.Redesigned and revised the company's logo and other corporate identity.Produced and designed product packaging, product labels, product logos and other promotional materials including media kits for several product brands within the company.Assisted with other marketing activities and provided general office support.

Web Designer, E-Learning and Development, Aviva Insurance Canada. Scarborough, Ontario.

August 2011 - September 2011. (Contract)Developed e-learning courses with content designers. Worked and consulted with technical trainers to produce effective screen layouts, graphics, and web content writing.Used Mohive, Shift and Skill Port e-learning platforms.Produced professional, clean web presentation materials.

Marketing Support - Graphic Designer, Orange LLP. Toronto, Ontario.

July 2010 - March 2011. (Contract)Assisted with creative strategy, content writing, and other marketing related activities.Participated in new product development and established visual identity of new logo.Created marketing collateral and promotional ads using desktop publishing software.Researched opportunity-related websites and publications relating to employment law.Drafted web page layouts and web site indexing to promote optimized web searches.

Web Marketing Coordinator, CCH Canadian Ltd. Toronto, Ontario.

July 2008 - November 2009. (Contract)Designed HTML-based templates for email marketing using Dreamweaver and Thin Data.Conducted split testing to determine effective body copy and successful web layouts.Deployed electronic monthly newsletters and produced new product web pages.Coordinated rotating web ads for Tax, Legal, Business, and Financial Planning products.Produced monthly marketing reports and assembled promotional kits for sales personnel.

Graphic Designer, Safety First Training. Mississauga, Ontario.

February 2008 - June 2008. (Contract)Designed safety manuals and booklets using InDesign, Photoshop, and Illustrator.Created Power Point presentations that accompanied the safety program manuals.Communicated with outside vendors for print-related correspondence.Worked in a team environment and accepted challenges.

Marketing Coordinator, NHI Personnel. Toronto, Ontario. December 2003 - October 2005.Coordinated and sent direct mail advertisements to new and existing clients. Conducted follow up sales calls, using accuracy and speed to introduce NHI’s services.Increased sales by 12% and exceeded target goals.Created client databases and maintained contact lists using Microsoft Word and Excel.

Summary of Skills:

Skilled with Adobe Photoshop, Illustrator, InDesign, Dreamweaver, Flash and Microsoft Word, Excel, PowerPoint, and Outlook. Proficient in HTML, CSS, JavaScript, JQuery and CMS software including Joomla. Experienced in using Google Analytics and other digital marketing tools to ensure data collection and SEO.Creative thinker and ability to analyze situations to develop appropriate solutions.Excellent communication skills to express ideas clearly. Able to work in a team and individually.Ability to prioritize, multi-task and perform in deadline-driven environments.

Education:

Herzing College. Toronto, Ontario. Computerized Graphic Arts, Diploma, 2007.

Centennial College. Scarborough, Ontario. Business Administration-Marketing, Diploma, 2003.

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