Account Executive Sales

Peter Marsman

Email: *********@********.***

Address: ** ** **** ***

City: Deerfield Beach

State: FL

Zip: 33064

Country: USA

Phone: 954-***-****

Skill Level: Director

Salary Range: $80,000

Willing to Relocate

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

Peter J.C. Marsman

27 NW 45th Ave. Apt. 306

Deerfield Beach, Fl. 33442-645

Mobile: 954-***-****

E-mail: ************@*****.***

Executive Summary

Business executive with extensive experience in the areas of Advertising, Sales, Distribution and International Marketing with small, medium and large U.S. and international companies across a wide range of product categories. Strategic Marketing/Sales specialist involved with the development of premium/luxury consumer products. Cross cultural management specialist, emphasis on Latin American/European cultures. Experienced and creative/out-of-the box strategist. Involved with New Product development. Duty-Free market responsibility. Experience with company start-ups. Worked and lived in the European (The Netherlands), African (Kenya/Tanzania) and North (USA/Canada) and Middle/South American (Brazil/Mexico) continents. Multilingual: English, Dutch and Portuguese (Brazilian) proficiency and Spanish, German and French conversational.

Professional Experience

2006-Present: Ibiapaba International Consulting, Ltda. Marketing Consultancy/Brazil

Owner

Marketing projects for Nutrilite Health and Beauty Products (a division of Amway, USA) and Business English/Cross Cultural/Presentation instruction.

Real estate development projects: Real Estate Sales, Property Management and Construction.

1996-2005: IBC/ Marketing Consultancy/Florida

Owner

Ketel 1 Vodka Duty Free and Strategic International Development, Ron Matusalem Strategic Development, Cutty Sark Scotch Whisky Strategic Development, Hype Energy Brand/Strategic Development/Distribution, Lubinski Vodka Established/President import company Dockside Beverage Ltd.; developed Business/Marketing Plans; packaging and product formulation development and Equity Brands Ltd. Established brand development company Equity Brands Ltd. to launch new and unique product concepts. Developed a new brand Yara, a guarana fruit based premium liqueur from the Amazon.

St. Brendans Irish Cream Liqueur:

3 direct Sales reports. Re-positioning planning of St. Brendans from a price value brand to a premium positioning. Developed strategic analysis and ROI options for Board review.

1994-1996: Allied Domecq Ltd. Bristol, England/ Miami, Florida

Vice President (Mexico and English Caribbean Domestic and Duty Free markets)

Board Member of Ballantines do Mexico, Ltda.

Key board member responsible for the supervision of the Strategic development of Ballantines Scotch in Mexico, covering a critical Brand re-positioning achieving a category premium position.

Marketing Budget: $ 5.000.000

Additionally:

All Allied Domecq brands including Courvoisier Cognac, Beefeater Gin and Lanson Champagne.

Supervised the execution and performance of Brand Marketing Plans in the region and New Product Development.

Marketing budget: $ 2.000.000

Key management executive representing the interests of all Brand Owners in the region.

1982-1985: Somerset Importers Inc., New York

Senior Brand Manager

Tanqueray Gin

Responsible for the development and implementation of the annual Marketing Plans.

Successfully managed Tanqueray in the lead up to becoming the new premium Gin category leader surpassing Beefeater Gin.

Marketing Budget: $ 25.000.000

Johnnie Walker Black Scotch Whisky

Developed Advertising and Sales Promotion programs that increased market share against key competitor Chivas Regal. Johnnie Walker Black was the only Super/Premium brand that grew in volume during an overall category decline. Brand efficacy grew in a key younger adult target audience group.

Developed a more efficient media investment program maximizing investment reach against key target audience group.

Marketing Budget: $ 17.500.000

1979-1981: Backer Spielvogel, Advertising Agency, New York

Senior Account Executive

JB Scotch

Responsible for the annual implementation of the brands advertising and media plan.

Performed a key role as the Brand Managers associate in the absence

of client position.

Budget: $ 10.000.000

1975-1979: Benton Bowles, Advertising Agency, New York

International Management Program

Scope Mouthwash (Procter Gamble)

Amsterdam, The Netherlands

Senior Account Executive

Dreft Laundry Wash (Procter Gamble)

Supervised the development of new TV/Print advertising campaigns.

Successful execution of new campaign secured new business from Richardson and Vicks.

Oil of Olay Facial Cream, Kukident Denture Cream and Clearasil Creams (Richardson and Vicks).

Responsible for the development and implementation of the annual advertising and media plans.

Budget: $ 3.000.000

New York, New York

Account Executive

Digital Equipment Corporation.

Developed, presented and implemented advertising and media plans for the various branches of DECs computer businesses.

Budget $ 15.000.000

1972-1974: JB/Foote, Cone and Belding, Amsterdam

Account executive

Pedro Domecq Sherry, Sunkist, Klorane, Rochas Perfumes, Oude Wijnkopers/Wine Importer, Rennies, Wrigleys

Key client contact for the development and implementation of annual advertising and media plans.

Performance lead to appointment with Benton Bowles and participation in the first International Management program in New York.

Education

Groen v. Prinsterer College, The Netherlands

Accounting for the non-financial manager Columbia University

Windows (Excel, Power Point and Word) and Apple platforms

Personal

Married (wife Brazilian) and three children

Nationalities: U.S. and Dutch

Interests: Sports (Running and Golf); Travel; Cultures and Teaching

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