Manager Marketing

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Louis Gerrard

Oak Park/CA/91377

**********-******@*****.***

Mobile: 818-***-****

Online Resume Portfolio:

Overview

Online Marketing Professional, with over 10 years of diversified commercial Art, Design and Development experience tailored to address Internet/Intranet/Mobile business opportunities.

Email Producer, Developer & ESP Administrator

Enterprise Webmaster, CMS, LMS.

Videography, Animation, Photo Composition, Illustration.

Viral Brand Awareness (Blogs/Social Networking).

Search Engine Optimization, Ranking'

Web Analytics, Funnel Tracking, ROI.

eMarketing; email campaigning, Pay Per Click advertising.

Demonstrated leadership in partnering with team members to develop and launch programs geared to vertical marketing campaigns designed to stimulate and shorten sales cycles and generate revenue.

SKILL SETS:

Software:

Adobe; Photoshop, Illustrator, AfterEffects, Acrobat, Premier, Image Ready, Director, Shockwave, Sound Forge, Flash, In-Design, Dreamweaver

Autodesk; 3d Studio

Microsoft Office (Word, Front Page, Access, Power Point); Producer, Win Media, SharePoint MOSS 2007, Silverlight

SGI: Unix, Adobe Photoshop, Alias/Wavefront (v6.5)

SVN: Subversioning Software

Mambo CMS Server (Open Source,Apache,PHP,MYSQL)

Wordpress Blog (Open Source,Apache,PHP,MYSQL)

Moodle LMS (Open Source,Apache,PHP,MYSQL)

Google Analytics, APIs, Adwords

Network Solutions, SEO programs

WebTrends, WebSideStory (HitBox)

Silverpop Certified; Constant Contact - Email Service Provider programs.

Programming Languages and OS:

Lingo; HTML+; XHTML; CSS; Java Script; .jsp; Perl; Unix; Windows (current); asp, vbscript; php, WAP/ WML; XML; Ajax, HTML5/CSS3, Responsive Web Design

LIST OF INTERNET SITES:

1) http://www.pepperdine.edu/biblelectures - Responsive Web sample.

2) http://www.spinvox.com - Implemented Analytics and eCom Funnel reporting.

3) http://www.callwaveblog.com - Developed this Wordpress blog.

4) http://www.helio.com - Managed content updates, tracking tags, member signups and e-com.

5) http://ka.helio.com - Developed Korean American Helio site, Flash GUI, Unicode UTF8 based site.

6) http://events.helio.com - Co-developed Event portals and other live promotional campaigns for Helio.

7) http://oncampus.helio.com - Co-developed College portal to support and cover college events.

8) http://promo.helio.com/myspace - Developed/Managed Social Networks & eMarketing content.

Pepperdine University, Mailbu, CA, US

6/2008 - Present, Global eCommunications Producer

E-Marketing / Broadcast Email Systems Management - Producer of analytic, research, consulting services and training in the electronic messaging, electronic communications, collaboration and social media markets for all campuses, chapters and organizations.

Strategize, execute, track and analyze e-mailings for recruitment, fundraising, events and newsletters.

Lead, Supervise and Train staff, clients on e-mailing systems & campaign portals.

* Manage service providers.

* Implement and maintain best CAN-SPAM practices.

* Train & Admin, eCommunications users on Best Practices and Pepperdine brand control.

* Web Analytics - Support and development of WebTrends and Google Analytics reporting.

* SEM - Work with the university marketing and communication staff to establish best practices.

* SEO - Manage rankings and monitor overall SEO progress (rankings, indexed pages, back links, etc.

* Administer the Google Search Engine Appliance to increase organic, paid placement, keyword trends.

* Keep abreast of current Web marketing trends and technologies in higher education.

* Keep abreast of latest Responsive Web designs utilizing HTML5/CSS3 standards.

Mobile Madmen.com

Est. 2008, Web Site Development

Creative and Developmental solutions for Mobile Empowerment:

* Domain Names

* Hosting Plans

* Virtual Dedicated Servers

* Dedicated IP

* Search Engine Visibility

* Web Site Analytics

* SSL Certificates

* Email Accounts:

Personal, Group and Business

* Web Mail

* Fax Thru Email

* Email Marketing

* Ecommerce Products

* Blogcasting

* Logo Design Services

* Brand Identity Design Services

* Web Banner Design Services

* Web Site Design Services

* Photo Album

* Web Site WYSIWYG Editors

SpinVox Ltd., Marlow, UK

4/2007 - 2/2008, Senior Director, Web Marketing

A Mobile Applications Developer specializing in SMS voice to text, to blog, to memo services. Lead overall Internet/Intranet, online and Interactive Marketing efforts.

Helio LLC, Los Angeles, CA, US

2/2006 - 4/2007, Senior Manager Training Development

A joint venture between Earthlink and SK telecom, Helio is a new Mobile Virtual Network Operator (MVNO) featuring exclusive mobile content; MySpace, Comedy Central, streaming video and SMS news with unique phone devices.

Senior Manager, Training Development (promotion):

Responsible for the design, development, delivery, and maintenance of curriculum, training, and resource materials for Sales and Distribution channels, Corporate/Retail stores, Agents, Sub Agents and Indirect.

Launched curriculum and training for Helio/Samsung "Heat" and "Ocean" devices (phones).

Manager Web Marketing Operations (position at hire):

Developed and managed web portals for Promotions, eMarketing, Live Events, and On Campus. Launched eCommunications, e-Mail system.

Somera Communications, Carpinteria, CA, US

11/2003 - 2/2006 Manager, Web, eCommerce Services

Spirent Communications, Calabasas, CA, US

7/2000 - 8/2003, Manager Web Media Services, Performance Analysis Division

ACT Networks, Calabasas, CA, US

7/1998 - 7/2000, Manager of Internet Services

Gerrard Associates Inc., CA, US

Est. 1985, President, Principle Designer

Broadcast Design, Post Production TV & Film. Client relations, Sales, creative concepts, team management and production schedules.

* Developed On-Air 3d/2d animations and title graphics for various television and film projects.

* Directed 3D Gaming Interface design and web services, Indio, Santa Barbara and Hollywood.

* Developed Branding, Print Collateral and Packaging for various industries.

EDUCATION

* California State University, Los Angeles, Bachelor's Degree, Marketing Communications, L.A. - CA - US

* Art Center College of Design, Some College Coursework Completed, Pasadena - CA - US

* Los Angeles Pierce College, Associate Degree, Technical Illustration, Woodland Hills - CA - US

* Pepperdine University, Some College Coursework Completed, Los Angeles - CA - US

* ACT Networks, Network Certification, Calabasas - CA - US

* SGI University, Alias Certification, Santa Monica - CA - US

c 2012 Gerrard Associates Inc.

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