Manager Development

marco deseri

P rofile

contacts

tel! +39-392-***-**** E-commerce expert, passionate about the web and user interfaces: I have built,

managed and analyzed large-scale e-commerce websites with a customer-

web! www.marcodeseri.com

centric approach. More than ve years in leadership roles, client-facing, strong

mail! *****@******.**

analytical skills.

skype ! marco.deseri

E xperience

Web Intelligence Manager ! Bologna, April 2010-Current

YOOX Group - Public Company, Internet Retail

Delivering key insights to company stakeholders while providing actionable

feedback through web analytics, competitive analysis, user experience studies.

Re-de ning SEO strategies and introducing new SEO speci c reporting.

Web Analytics: managing web analytics for yoox.com and 23 Online Stores

powered by YOOX Group (Site Catalyst and Google Analytics);

A/B and Multivariate Testing: de ning test scenarios and monitoring results;

User Experience Analysis: identifying interface problems and proposing new

solutions, with a focus on analytics data;

Competitive Analysis: monitoring and analyzing competitors website features, user

interface solutions and performance;

KPI Reporting and Monitoring: delivering periodic reports on key e-commerce,

performance and traf c indicators;

Business Analysis: identifying and reporting on customer purchasing behavior;

SEO: re-de ning SEO strategies and managing search engine related projects.

Web Design Manager ! Bologna, January 2009-April 2010

YOOX Group - Privately Held, Internet Retail

Successfully released 10 new Online Stores, introduced a new ash presentation

platform and delivered company s rst mobile sites.

Team Management: lead a team of 17 web designers and developers;

Project Management: managed a great number of concurrent projects with tight

deadlines for 20 online stores;

Product Development: built a scalable presentation platform to support a growing

number of large-scale, multi-language, high-availability e-commerce web sites;

In-house usability testing with interactive wireframes, early prototypes, beta

product;

Customer behavior analysis on live sites with ClickTale;

Client-side Development: xml/xslt, tableless xhtml, css, javascript and ajax, ash/ ex

(Actionscript 3);

Projects and Releases: yoox.com, Zanotti Online Store, Coccinelle Online Store,

Roberto Cavalli Online Store, Napapijri Online Store and Corporate Site, D&G

Online Store, Valentino Online Store, Bally Online Store, Moschino Online Store,

Emporio Armani Mobile OS.

marco deseri

Senior Web Designer ! Bologna, July 2006-December 2008

contacts

YOOX Group - Privately Held, Internet Retail

tel! +39-392-***-****

Team Management: lead web designer in a team of 4;

Wireframing & Interface Development: created new interface solutions for the

web! www.marcodeseri.com management tools of the e-commerce platform;

mail! *****@******.** Client Side Development: xml/xslt, xhtml + css tableless layouts, javascript and ajax,

skype ! marco.deseri ash/ ex (Actionscript);

Main Projects: Diesel Online Store, Emilio Pucci Online Store, Miss Sixty Online

Store, Energie Online Store, Stone Island Online Store, thecorner.com, . Marni

Virtual Store

Web Developer! Bologna, May 2005-June 2006

Kirio Comunicazione - Privately Held, Web Agency

Php Development: custom cms development, typo3 development;

Flash Development;

Main Projects: Starwood Press Club, Marchesini Group Corporate website.

Web Developer ! Bologna, April 2001-April 2005

Mediando Communications - Privately Held, Web Agency

Php and .NET Development;

Designing with web standards;

Usability and accessibility studies.

Editorial Writer, Italia Oggi! Bologna, 2003-2004

Wri$ngs on the Internet and new technologies on an Italian na$onal newspaper.

Education

Universit degli Studi di Bologna Bologna, 1998-2002

BA in Communication Studies (107/110)

Il lettore modello e l'usabilit dei siti web: Complex texts both require a

common background to share with their reader and contribute to create one.

Websites work alike, with meaningful consequences for usability.

Additional

Native Italian speaker, uent in English, basic French;

Interests: traveling, good food and wine, reading, new technologies, basketball.

O nline Resources

My Website

Twitter Account

LinkedIn Pro le

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