Marketing Developer
Resume:
Advertising Graduate Student
Kathryn Drake
Austin, Texas
******@******.***
EDUCATION
Master of Arts candidate in Advertising, Account Planning/Media Tracks
May 2012 (expected graduation)
Activities: Advertising Graduate Council, AD2ATX
Projects: Winning group – (McGarrah Jessee); (McGarrah Jessee); Integrated marketing campaign for local Austin dessert shop; Depression awareness account planning project; Academic research projects on topics including advergame metrics, knowledge gap theory & expectancy values and digital behavior
Bachelor of Arts in Mass Communication-Advertising
Magna Cum Laude
May 2010
Activities and honors: AdClub, Golden Key Honour Society, Alpha Chi, Council of Scholars, Dean s List
Projects: Winning group – ; Winning group – Full Throttle energy drink integrated media plan; Integrated marketing campaign for local video game developer
EXPERIENCE
May 2011 – Present
Intern
Responsibilities: Extract data for and populate weekly digital reports using Google Analytics, Salesforce reports, and digital vendor analytics systems; Support team with design, research and social media skills; Create and maintain multiple AdWords accounts; Produce blog posts for agency s website
May 2011 – Present
Responsibilities: Engage Texas AdGrad community through social media outlets including, and ; Served on analytics team, responsible for informing team of various metrics found through Spredfast and Google Analytics; Conduct pre- and post-campaign surveys and analyze results
November 2010-May 2011
Marketing Intern
Responsibilities: Manage marketing activities of four dealerships and collision center; Maintain social media presence; Develop and execute various marketing materials including print ads, a billboard, in-store signage and web site graphics; Collaborate with management and team members on marketing opportunities
CBS College Sports/POWERade
January 2010-April 2010
Campus Representative
Responsibilities: Implement grassroots marketing strategies to promote on-campus sampling events, maintain inventory of products and promotional materials, maintain social media presence, collaborate with on-campus personnel as well as national CBS coordinators
May 2009-July 2009
Intern
Responsibilities: Research competitors and potential customers for clients and potential clients, Brainstorm on collaborative creative assignments, Develop and deliver presentation on viral campaigns and marketplace trends to agency personnel
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