Beverly Lyles
Email: *********@********.***
Address: Schoolhouse Circle
City: Silver Spring
State: MD
Zip: 20902
Country: USA
Phone: 301-***-****
Skill Level: Director
Salary Range: $75,000
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
Beverly C. Lyles, MS
Silver Spring, MD 20910
Phone: 301-***-****
*******.*****@******.*****.***
Proposal Writing and Editing
Technical Writing: Health, Social and Human Services Sectors
Grantwriter
Program Development
Project Management
Health Communications
Marketing
General Business Development Support
Career Experience: I offer 25 years of professional experience in marketing, technical and proposal writing, and applied research, evaluation and program development; Ten years of proposal development experience in a federal contracting environment. My experience includes leading proposal efforts from capture through submission including tracking opportunities; setting and maintaining schedules; leading kick-offs; identifying themes, discriminators, and solutions; serving as lead or section writer for technical documents; Leading draft reviews; compliance reviews; past performance; resume development; and overseeing final draft submission. I am a capable technical writer with experience drafting literature reviews; fact sheets; research reports; capability statements; and proposals.
I also offer masters-level knowledge of applied social science research and evaluation methods and experience as an adjunct instructor in Statistics and Experimental Methods in Psychology at several Washington, DC area universities; and five years' experience as a research associate and program manager for a multi-year, city-wide 25M NIH-sponsored, research study involving 2 DC-based medical schools, five universities and six middle schools. My marketing experience includes 10+ years of program development and management work for The American Red Cross, The Washington Hospital Center, The Hispanic Communications Network; and Hallmark Cards, Inc. in Kansas City, MO.
Knowledge and Skills:
Proposal writing
Technical writing
Marketing (including social marketing) - campaign development and outreach methods
Strategic marketing
Bid/no bid assessments
Project management
Small business administration regulations and policy
Federal contracting regulations and policy
Past Performance
Resume editing
Identifying win themes, discriminators and solutions
Customer and competitor research
Customer relationship management
Recording and tracking process of business opportunities
Developing marketing support materials
Strategic team building
Compliance review
Content knowledge and experience: Health disparities, minority health issues, culturally competent communication techniques, informal learning, community outreach and promotion, applied social science research and evaluation, health areas (adolescent pregnancy prevention, childhood obesity, obesity and chronic diseases, women's health, human genome project, HIV/AIDS, treatment drug court, mental health, children's health issues, and aging).
Certifications and Training:
Management Concepts, Washington DC. Federal Contract Management 2005
Management Concepts, Washington, DC. Project Management Principles 2005
Foundation Center Grant Writing Fundamentals, Washington, DC 1999
Computer and Software: Microsoft Office Suite, Apple IWorks, Privia Proposal Management Software, Open Office, Google Docs, Adobe Acrobat
Style Guides: American Psychological Association, Associated Press (AP) Stylebook, United States Government Printing Office Style Manual, and American National Standard for the Preparation of Scientific Papers for Written or Oral Presentation, Online citation methods using various style guides.
Select Career Highlights
Lead Writer and Strategist for WIN on DHHS SAMHSA Domain IV-small/Technical Assistance and Training for TMI Solutions, Inc.
Lead Writer and Strategist for WIN on DHHS FDA Tobacco Control Act IDIQ sole slot for The McConnell Group, Inc.
Selected as one of 50 National Teaching Fellows of the Pew Charitable Trusts.
Executive Producer of two-time Maggie award winning, National Women's Health campaign (radio format).
Supported proposal management, served as section and lead writer for small business federal contractors for responses to IDIQ's, TO's, RFP's, RFQ's for commercial and non-profit institutions.
Managed business development process for federal contractor
Wrote proposals to secure funding at the multimillion-dollar level for women's health, child development issues, pregnancy prevention, biomedical science, and knowledge of the Human Genome Project.
Managed technical writing duties for Federal contractor's Research and Evaluation Division comprised of 3 Centers: The Center for Technical Assistance and Training; The Center for Health Policy and Legislative Analysis; and The Community Prevention and Treatment Center.
Managed health outreach programs for the American Red Cross and The Washington Hospital Center.
Taught psychology, statistics, research and evaluation courses at local universities.
Worked directly with Senior Epidemiologist for Substance Abuse and Mental Health Administration (SAMHSA) to develop SAMHSA's inaugural Annual Statistical Handbook.
Reported directly to President of The American Academy of Pediatrics on large, NIH- funded research protocol involving five universities and six Washington, DC middle school student populations. Managed Intervention implementation, sample recruitment and data collection. Managed team of research assistants.
Worked directly with DHHS CSAT Branch Chief on new program development and proposal strategies for federal contractor.
Professional Experience
Principal, Lillian CG, LLC (2008-Present)
Opportunity tracking and capture; risk assessment, strategy and solution development; proposal review and analysis; proposal writing; technical writing and editing; program development; research and evaluation, program management Marketing methods; Oral presentation script development and coaching. Specializing in small businesses including federal contractors and non-profits. Recent wins Domain IV-small/Technical Assistance and Training for TMI Solutions, Inc.; and FDA Tobacco Control Act IDIQ sole slot for The McConnell Group, Inc.
Informal Learning Solutions, Washington, DC 20036 (2008-2011)
Proposal and Technical Writer/Evaluator
Work directly with Principal to develop, manage and evaluate community social marketing campaigns and informal learning programs for museums, educational, health and media-based institutions.
Help organizations create successful outreach, communications and informal learning experiences including program design, identifying experts, partnering institutions and preparing proposals.
Develop programs for mainstream and non-traditional, hard-to-reach target populations. Clients include Self Reliance Foundation,
The MayaTech Corporation, Research and Evaluation Division, Silver Spring, MD
Business Development Manager (2005 - 2008)
Managed business development and proposal writing duties for small business federal contractor's Research and Evaluation Division comprised of The Center for Technical Assistance and Training; The Center for Health Policy and Legislative Analysis; and The Community Prevention and Treatment Research Center.
Provided guidance and direction on proposal themes, content, continuity and overall approach.
Developed win strategies and discriminators for proposal development.
Identified opportunities as prime and subcontractor.
Developed bid strategies based on competitor analysis. Conducted compliance reviews.
Managed contract wins with Department of Health and Human Services (Centers for Disease Control, HRSA, PSC, SAMHSA and Department of Education (MATO IDIQ).
Liaised with subject matter experts to develop proposal draft and final content
Hispanic Communications Network, Washington, DC
Director Health Program Development (2002-2005)
Program Officer, Reproductive Health Program Development and Outreach (1999-2002)
Proposal writer and program manager for national health campaigns covering women's reproductive health, child development, biology and biomedical health outreach, obesity, child health and human genome outreach.
Oversaw content and script development for media-based (radio and newspaper) program components.
Secured program sponsorship at the multi-million dollar level from federal and foundation sponsors.
Howard University College of Medicine, Adolescent Pregnancy Prevention Protocol
National Institutes of Health, Washington, DC
Program Coordinator (1996-1999)
Technical writer and program coordinator for NIH multiple-site, research study.
Prepared professional reports and IRB applications.
Recruited, trained and managed project staff.
Coordinated and facilitated investigators exchanges and meetings
Retained 90% of pre-intervention survey sample for post-intervention surveys across all six study sites.
Oversaw field operations, report preparation, budget, administrative, consent, survey and data-collection duties.
American Psychological Association, Office of Ethnic Minority Affairs
Washington, DC
Contract Grantwriter (1997-1998)
Department of Health and Human Services Office of Applied Studies, Substance Abuse Mental Health Services Administration (SAMHSA) Rockville, MD
Program Analyst Intern (1995)
Worked with Senior Epidemiologist to research, write and edit pages for first edition of SAMHSA's Statistical Handbook. Received Certificate of Merit for work on project.
American Red Cross, Washington, DC
Key Accounts Manager (1990-1991)
Managed key blood donor social marketing campaigns to key corporate and federal accounts including The Department of Health, U.S. Departments of Labor, Education, Energy and Interior, The State Department, IBM and PEPCO, The DC Metro Police Department etc..
Exceeded monthly donor goals every month of tenure.
Promoted within 4 months of hire date.
Worked with senior and executive -level company representatives to organize, promote and run programs.
Hallmark Cards, Inc., Kansas City, MO
Product Management, Season Counter Division
Senior Product Planner (1986-1989)
Product Planner for key product groups for seasonal card lines including Father's Day, St. Patrick's Day and portions of the Valentine's Day and Christmas lines.
Product lines value exceeded 90 million.
Developed special marketing promotions to complement total line offerings.
Oversaw marketing, concept development, price points, quality control, budget and competitive and strategic product development for target markets. Managed multiple teams of designers and writers Additional Experience:
Bowie State, Howard and Marymount Universities: Adjunct Instructor (1996-1998) Statistics II, Social Psychology, Introductory Psychology, Experimental Psychology
Education
Brown University, Providence RI, 1985 BA Psychology
Howard University, Washington, DC, 1998 MS Psychology
Trinity College, Graduate School of Psychology, Course work, Washington, DC
Georgetown University, School for Continuing Education, Washington, DC
Memberships:
Association of Proposal Management Professionals
E-Marketing Association
Proposal Writers Group
Sample federal contractor and non-profit proposal management and proposal writing experience
DHHS SAMHSA ID IQ Prime - Technical Assistance and Training. Research and Evaluation Division, the MayaTech Corporation.
DHHS HRSA ID IQ Prime - Short Term Research and Evaluation. Research and Evaluation Division, The MayaTech Corporation.
DHHS Program Support Service (PSC) ID IQ Department of Health and Human Services. Research and Evaluation Division, The MayaTech Corporation.
Department of Education - Multiple Award Task Order (MATO) Subcontractor to Zero to Three, Washington, DC. Research and Evaluation Division, The MayaTech Corporation.
CDC - Technical Assistance to CDC, its grantees, and other partners in the delivery of HIV, Viral Hepatitis, STD, and TB prevention programs. Subcontractor to Scimetrika.
National Institutes of Health - Science Education Partnership Award (SEPA) Childhood Obesity Outreach Initiative. Self-Reliance Foundation
National Institutes of General Medical Sciences
Increasing Minority Students in Biomedical Sciences. Grant American Psychological Association
National Institutes of Health.
Know Your Body. Self-Reliance Foundation/Hispanic Communications Network.
National Institutes of Health.
Human Genome Outreach Initiative- Ethical Legal and Social Implications
Buffett, Hewlett, Packard, Turner, Ford Foundations.
A social-marketing campaign promoting women's health. Hispanic Communications Network.
National Women's reproductive Health Campaign
Mailman Foundation
My Aunt's Tips, A Child Development Radio Series - A collaboration with the
National Latino Children's Foundation for the Self Reliance Foundation and Hispanic Communications Network.
References, publications, and writing samples are available upon request.