Account Executive Marketing

Fletcher C. Gensamer

e-mail: *********@*******.*** telephone: 917-***-**** web: www.fletchergensamer.com

Summary: Integrated marketing professional with fifteen years of interactive and direct response account management experience on major brands. Marketing programs for clients have included strategic positioning and tactical delivery, online digital initiatives, brand development, direct mail, print advertising, customer acquisition, loyalty programs, and other marketing collateral.

EXPERIENCE:

07/01 to 10/08 Cosgrove Associates - New York, NY

Account Supervisor - Client: Visa Inc. / Visa Marketing Consulting

Cosgrove Associates is a full-service integrated marketing communications agency. There, I successfully and profitably led project management of credit, debit and pre-paid card marketing programs for Visa and its member banks including Bank of America, Commerce Bank, Merrill Lynch, US Bank, SunTrust and Wells Fargo. Core competencies and major programs: A top agency performer, led or actively managed over 550 marketing projects generating gross agency billings in excess of $7MM over seven years (excluding media/production).Built and maintained outstanding client relationships with Visa and their member banks across all leadership levels, serving as primary point of contact for requests and inquiries.Held strategic planning and ideation sessions and participated in client presentations,

wrote PowerPoint decks and composed final reports based on analysis of results.Developed creative briefs describing the purpose of projects and instructed internal teams providing clear direction on objectives, guidelines, budgets, timing and expected outcomes.Involved in interactive projects for Visa and banks including website and micro-site design, banners and button ads, interstitials, e-mail blasts, and on-line customer surveys. Managed agency budgets including project estimating through final billing for all projects.From 2004-2007 ran multi-cell direct mail and print acquisition campaigns for Merrill Lynch’s upscale Visa Signature Rewards card and Merrill+ Visa card.Orchestrated a fully integrated 360 campaign for the 2008 Beijing Olympics for Commerce Bank incorporating direct mail, inserts, signage, micro-sites, banner ads and more.Handled Debit Card activation and usage programs for Bank of America utilizing Visa’s 2004 Athens and 2006 Torino Olympic sponsorships, using trip sweepstakes to drive card choice.Implemented the Visa Extras loyalty rewards program for Sun Trust Bank including announcement and enrollment mailings, statement inserts, and point notification mailings.Managed consumer classic and platinum credit card redesign projects for Wells Fargo Bank. Led branding and product launch programs for the new Wells Fargo Visa Signature Card.

Senior Account Executive Wrote and maintained a best practice POV for Visa for card design and branding programs.From 2001-2006 managed card brand design assignments of over $1.36MM in billings.Fleet Bank / Bank of America – Gift Card Program. Included test market and launch of prepaid gift card products including multiple card designs, fulfillment materials, trade

print ads and take-one brochures, statement inserts and other communications.Managed the creation of bilingual marketing materials including take-ones, posters, and card carrier fulfillment materials for the US Bank – AccelaPay prepaid payroll card program.

09/99 to 02/01 Grey Direct - New York, NY

Account Supervisor - Client: MyPoints.com Conducted competitive research and held discovery sessions to ascertain key competitive advantages for MyPoints’ B2B Integrated Trade Marketing.Helped develop MyPoints Moves People umbrella positioning with creative team and established strategies to extend positioning across online and offline media channels including banner advertising, trade print advertising, direct mail, and sales collateral.Worked with media team in selection of trade print publications, DM list selection and Internet related websites for integrated fall 2000 ad launch.Helped determine annual trade budgets including fees, production costs, and media costs.Assisted with trade show activities including booth development and collateral materials.Recipient: 1999/2000 Grey Direct Award for Excellence for the MyPoints.com campaign.

Account Supervisor - Client: Liberty Mutual Insurance Managed Jumbo affinity co-brand accounts including Volvo, First USA, and Bank OneSupervised staff of four on monthly mailings for smaller affinities including colleges and trade groups providing guidance, establishing goals and providing an appropriate level of feedbackOversaw the development, execution and production of direct mail projects from start to finish ensuring that each phase of the project was completed on time and on budget.

08/97 to 09/99 Bates Direct / 141 - New York, NY

Account Executive – Multiple Clients:

UDV North America - Jose Cuervo – Relationship Marketing ProgramCollaborated with creative, media, production, and client to develop acquisition and CRM loyalty campaigns to drive the overall brand strategy and value proposition of the Jose Cuervo Brand

GE Financial Assurance – Automotive Warranty Program – Print/DMLed cross-functional team in delivering marketing programs across multiple channels

Resorts Condominiums International – Lead Generation & Prospecting for Vacation Ownership

Defense Reutilization and Marketing Services – Print/DM programs for government surplus

Additional activities for all accounts:Led and participated in planning sessions and status meetings with clients Developed and executed strategy recommendations based on client objectivesDetermined list selection and demographic segmentation for mass mailingsMonitored results tracking and develop analysis based on responseMaintained and updated client databases on an on-going basis with third-party vendor

9/95 to 8/97 Rosenfield/Dentino, Inc. - Jersey City, NJ

Account Executive – Clients: Sands Hotel & Casino Atlantic City, Isle of Capri Casinos

Executed the direct marketing efforts of two separate hotel & casino operations. Primarily retention oriented direct mail with some re-activation programs and special event promotions targeting mid to high-end consumers.

Assisted in strategy recommendations based on theoretical gaming modelsDeveloped marketing programs based on approved strategiesFacilitated results tracking on a per-trip basis

Assistant Account Executive – Clients: MasterCard, Chemical Bank, Prudential

Worked with internal teams on the development of direct mail programs for MasterCard for credit card programs. Worked on upscale account communications programs for Chemical Select Banking. Responsible for weekly status report updates. Managed project history and job bags. Opened jobs and developed schedules as needed for projects.

7/93 to 6/95 Wunderman Cato Johnson - New York, NY

Assistant Account Executive – Client: American Express

Managed the tactical execution of direct mail programs for the Corporate Card account, including new customer Prospect Acquisition and Account Expansion (additional cards).Developed campaign production schedules and mail matrixesGenerated agency fee estimates and billingProofread and reviewed all materials for accuracy including offers, features and benefits, and all legal disclaimers and disclosures.

7/93 to 3/94 Traffic Manager - American Express Optima Card and student card marketing

Achieved strong proficiency in all aspects of agency operations through interaction with creative, account management, production and other key areas. Participated in project planning including opening of jobs, coordination of resource allocation, scheduling between groups, setting and tracking deadlines and establishing project priorities.

EDUCATION:

12/01 New York University - New York, NY - Master of Science - Direct Marketing

5/93 Babson College - Wellesley, MA - Bachelor of Science – Marketing

Groups: American Marketing Association – NY Chapter

Direct Marketing Club of New York

Computers: Macintosh & Windows. MS Office - Word, Excel, Outlook & PowerPoint. Linked-In. HTML.

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