Sales Marketing
Resume:
Valerie Aiello
Email: *********@********.***
Address: 3N494 Vachel Lindsay St.
City: Campton Hills
State: IL
Zip: 60175
Country: USA
Phone: 630-***-****
Skill Level: Management
Salary Range: $150,000
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
alerie K. Aiello
3N494 Vachel Lindsay Street, St. Charles, IL 60175
630-***-**** * *******@*********.***
A highly analytic, dedicated, and disciplined Direct Marketer with a 20 year track record of producing business results. Background includes database marketing, demand generation, and customer strategy. Demonstrated leadership ability and a proven record of success as a problem solver with an emphasis on generating results through strategic planning, bottom-line focus, and ability to thrive in rapidly changing organizations.
PROFESSIONAL EXPERIENCE
Director, Database Marketing
2007 - present
Matrix Direct/AIG Direct, an AIG Subsidiary
Schaumburg, IL and San Diego, CA
* Developed and implemented direct-to-consumer database marketing strategies; expanding database sales to 15% of annual sales
* Developed up-sell and cross-sell strategies to 7 million name database
* Revitalized customer communications, achieving 60% expense savings
* Managed brand transition from Matrix Direct to AIG Direct
* Led creative development efforts - DRTV, radio, email, banners, & direct mail
* Launched integrated social media strategy
* Directed primary customer research and model development efforts
Vice President Marketing, Marketing Analysis, and Financial Planning
2005-2007
Direct Marketing & Sales Division (Protective Life purchased Chase Insurance)
J.P. Morgan Chase, Chase Insurance & Chase Insurance Direct, Elgin, IL
Reporting directly to the unit President, led marketing, brand strategy, and financial planning functions to maximize profits for direct to consumer division.
* Identified fulfillment process efficiencies with annual savings $250,000
* Launched Internet lead generation programs, decreasing acquisition costs 12%
* Directed primary research and scoring equation builds that resulted in 30% increase in sales
Vice President, Consumer Insurance Marketing
2003-2005
Chase Insurance & Chase Insurance Direct (Chase/Bank One purchased Zurich Life)
Directed advertising, creative and web design, communications, event planning, and integrated direct marketing strategies for B2B and B2C.
* Achieved cost efficiencies of $1.6 million annually by negotiating strategic partnerships
* Led major brand transitions of consumer and agent-facing advertising
* Launched new products and drove web site development
Sr. Director, Partnership Marketing,
2002 - 2003
Zurich Direct, Schaumburg, Illinois
Led start up department to launch B2B partnership marketing
* Developed and launched customized marketing programs
* Doubled new business sales in 1 year
Director of Marketing
2000 - 2001
Zurich Direct, Schaumburg, Illinois
Formulated and executed strategies for direct response advertising, including television, radio, direct mail, and print. Leading a team of 6 marketing professionals, optimizing marketing mix for a 100+ in-house sales center.
* Managed $30 million broad media and direct mail budget - including planning, creative development, segmentation, and analysis
* Expanded new business 15% through testing negotiations, and cost efficiencies
* Launched new product sales for Disability Insurance, Auto, and Home Warranty
Marketing Manager
1998-1999
Zurich Direct, Schaumburg, Illinois
Marketing Analyst
1994-1997
Zurich Direct, Schaumburg, Illinois
Actuarial Student
1992 - 1994
Zurich Life Insurance Company of America, Schaumburg, Illinois
Sr. Actuarial Technician
1990 - 1991
Zurich Life Insurance Company of America, Schaumburg, Illinois
Special Processing Technician
1988 - 1989
Zurich Life Insurance Company of America, Schaumburg, Illinois
EDUCATION
Bachelor of Science, Finance
Illinois State University
Society of Actuaries exams 100, 110, and 140
OTHER
Fellow, Life Management Institute
Life & Health Insurance Licensed
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