Design Marketing

Crystal B. Ehrlich

Santa Monica, CA *****

Tel: 949-***-****

E-Mail: *******@*******-*******.***

Online Portfolio: http://www.crystal-ehrlich.com

UX DESIGN INFORMATION ARCHITECTURE

Over twelve years of award-winning visual design as project lead and lead designer. Deep experience in data visualization, dashboard design and portal design in the education, fashion, real estate, hospitality and biotech industries. Solid knowledge of human-computer interaction (HCI), navigation and usability for UI design. Strong branding experience with a focus on social media and entertainment. Exceptional communication, interpersonal and time-management skills, and a flexible personal work style that encourages collaboration and incorporates feedback accordingly. Client list includes Alliance HealthCare, AT&T, Diet Coke, Eli Lilly, Guinness, Heineken, Honda, Insight Health, Lee Jeans, Levi s, Lucky Brand Dungarees, Microsoft, MTV.com, MySpace, Office Depot, Pepsi, Priceline.com, Verizon, VH1.com and Viacom.

SKILL SUMMARY

UX Design

Information Architecture & Interaction Design

Agile UX and SCRUM methodologies

Mobile & Touchscreen design

User Research & Requirements Analysis

HTML5 CSS3

Style Guide development

Microsoft Visio

Adobe Photoshop

Adobe Illustrator

PROFESSIONAL EXPERIENCE

Visual Designer, UX Practice, May 2009 Present

Neudesic Irvine, CA Create website, application, touchscreen and mobile interfaces for POS systems powered by Microsoft SharePoint, Learning Management Systems (LMS), Intranets, Radiology platforms and other environments. Design and deliver wireframes, style guides and comps for use by cross-functional teams. Perform user research via interviews of key stakeholders and observation research. Responsible for visual design QA. Key roles include visual designer, user researcher, visual QA lead and information architect. Recent projects include researching and defining UX strategy for the redevelopment of a modular suite of software applications for a hospitality software and application company, a data visualization Business Intelligence executive dashboard project and a mobile website for a utility company.

Creative User Interface Integrator & Designer, Jan 2008 Nov 2008

speakTECH Costa Mesa, CA. Provided highly customized and branded public-facing Microsoft SharePoint design integration solutions for speakTECH s clients, including MySpace, Cadence Design Systems and the San Diego Unified School District. Solid understanding of CSS inheritance and the subtle differences in browser rendering. Worked closely with cross-functional team members, including clients, developers, application architects, creative team members, business analysts and information architects. Produced design deliverables based upon best-practices, UI trends, usability background, accessibility experience and other relevant theories and practices. Generated design work that demonstrates knowledge of the entire product life-cycle, including ongoing maintenance. Ability to create or work from prototypes at different levels of fidelity, including sketches, wireframes (schematics) and interactive HTML.

Web Design Consulting & Development, Jun 2005 Jan 2008

Freelance Santa Monica, CAWeb design and art direction services for a variety of companies, including Priceline.com, Huntington Beach Film Locations, the Hartfel Ballet Company and Simply Gorgeous Throws. Projects ranged from redesigning websites to simplifying concepts and processes. Provided front-end user interface web design solutions with a specialization in navigation design, interaction design and targeted branding solutions. Delivered results in alignment with client internal, external and branding communications efforts. Solutions are characterized by being highly scalable, elegant, cross-browser and cross-platform compatible, optimized for legitimate search-engine indexing, accessibility-sensitive for those with disabilities, speed-of-use focused, low maintenance, CSS-based and visually compelling.

Senior Web Designer, Nov 2001 Jun 2005

Beckman Coulter, Inc. Fullerton, CAWeb design and art direction services for a variety of companies, including Priceline.com, Huntington Beach Film Locations, the Hartfel Ballet Company and Simply Gorgeous Throws. Projects ranged from redesigning websites to simplifying concepts and processes.Provided front-end user interface web design solutions with a specialization in navigation design, interaction design and targeted branding solutions. Delivered results in alignment with client internal, external and branding communications efforts. UI Design solutions, including prototypes, were created to be compatible with Blackberry wireless PDA/Telephone devices and multi-language versions of Internet Explorer, Netscape and Mozilla Firefox; older interfaces were retrofitted to degrade elegantly when resources were unavailable for a complete redesign with data cascaded in a prioritized manner.

Web Designer, Apr 2000 Apr 2001

MTVi (MTV.com & VH1.com) New York, NYResponsible for the creation of cutting-edge, interactive co-branded elements featured on MTV.com and VH1.com websites. Participated in creative meetings, and worked closely with art director, producers, developers, designers and production staff to creatively develop design solutions that targeted users.Created optimized, interactive Flash movies; designed mini-sites, web pages, banners and other animated and non-animated ad elements using Macromedia Flash, Adobe Photoshop and Illustrator, 3D Studio Max and ImageReady.Handled multiple production projects from initial concept to completion under tight deadlines; developed site-wide advertising standards and templates.Designed online advertising pieces for clients including AT&T, Beatnik, Candies, CD Now, Citra, Diet Coke, Guinness, Honda, Lee Jeans, Levi s, Lucky Brand Dungarees, Office Depot, Pepsi, K-Mart, Steve Madden, Sony, Timex and Verizon, among others.

Freelance Graphic Designer, Nov 1999 Jan 2002

ClickTheButton.com New York, NYResponsible for design solutions and the production of original online graphics for online shopping comparison site. Designed images for the company s website, generated banner ads, pop-up ads, GIF animations and icons. Created HTML-enabled e-mail newsletter with graphics designed to be viewed with IE Explorer and Netscape.

Development Officer, Mar 1997 Sep 1998

Japan Society, Inc. New York, NYResponsible for managing 200 Japanese and 160 American corporate membership accounts as well as meeting a corporate membership budget of just under $1,000,000 for 1997-1998. Coordinated membership renewal requests and membership-related correspondence. Researched prospective members and followed the latest business developments of existing corporate members.

Asst. Marketing Manager Special Events Coordinator, Feb 1996 Mar 1997

KPMG Peat Marwick, LLP, New York, NY Supervised the creation of in-house marketing materials for global consulting agency; coordinated marketing projects with graphic designers and direct-mail houses.Solely responsible for the execution of a nationwide seminar series, which included site searches, negotiation of hotel blocks and food and beverage contracts, audio-visual and other operational logistics, satisfying ADA requirements and coordinating the creation of MS PowerPoint presentations, as well as Internet marketing.Researched marketing data in order to target decision-makers by specific criteria (types of industries, firms, locations, employee size and size of sales.Directed the production, marketing, advertising, distribution and authorization of new EVManager software package; designed images for the product manual.

Education

UCLA, CA, User Experience Design, Spring 2009

UC Irvine, CA, Flash III Advanced ActionScripting Class, Irvine, Winter 2003

UC Irvine, CA, JavaScript and DHTML Class, Irvine, Winter 2002

UC Irvine, CA, 3D Studio Max Class, Irvine, Summer 2002

NYU, NY, Web Page Development with HTML, 2001

Mills College, CA, Bachelor of Arts in Sociology, 1991 AWARDS & WHITE PAPERS

Microsoft case study: Case Study: (http://tinyurl.com/Pacific-Sunwear), March 2011

Microsoft case study: Case Study: (http://tinyurl.com/Cadence-Design), January 2009

First Place Winner, Heineken design contest, May 2005 Beckman Coulter Circle of Excellence award, March 2003

First Place Winner, VIACOM AIDS Walk t-shirt design contest, April 2000

PROFESSIONAL ORGANIZATIONS & CONFERENCES

Usability Professionals Association

Los Angeles User Experience Meetup Group

Los Angeles Interactive Meetup Group

Interaction Design Association IxDA Los Angeles Chapter

User Research Friday, San Diego, June 2011

TED 2009 Conference, Southern California, February 2009

Nielsen Norman Group: User Experience 2005 Conference, New York, April 2005

HOW Design Conference 2004, San Diego, May 2004

Big Brand Theory by Creatas and The Art Directors Club, Los Angeles, April 2004

Nielsen Norman Group: User Experience 2003 Conference, Chicago, September 2003

After Effects Creative Explosion Tour, Los Angeles, August 2003

SIGGRAPH 2003, San Diego, July 2003

Creative Cow Conference, Los Angeles, February 2003

Flash Forward Conference: NY, Flash Forward 2000 & 2001; San Francisco, Flash Forward 2003

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