Management Marketing

Anand resume

ANAND SRINIVASAN MBA, BE(Hons.) MechanicalDate of Birth : 7 April 1984Email : ****.***************@*****.********** : +91-9884355188Total Experience : 4 years (post-MBA)SCHOLASTIC RECORD MBA (IT & Marketing) 2006 2008 NITIE, Mumbai CGPA 7.6 BE (Hons.) Mechanical 2001- 2005 BITS, Pilani 7.85 2001 XII (School Final Year) BVB Matric HSS, Erode, TN 97.25%SIFY.COMBusiness Manager, Portals Jan 24, 2011 onwardsProduct Management Conceptualize and build new features for the portal that will help Sify enhance its market reach Responsibilities include wireframing of product features, execute the design, development and testing of new features before going live Served as the main point of interface between Creative, Ad ops, Sales, Tech and Editorial in the launch of new products Track Google Analytics and online trends, engage with visitor feedbacks to loop them through the product management cycleBusiness Management Responsible for sustaining and growing traffic on the major website channels/sections. Execute on-site SEO strategies in product development to ensure high search engine presence In charge of handling offline partnerships for launching new sections or enhance existing channel offering As part of the job, handled relationships with WWE (World Wrestling Entertainment), Opera (Norway), Cricbuzz.com, MouthShut.com, Dion Religare, etc.GORUMORS.COMFounder (Entrepreneurial Venture) Aug 11, 2009 onwardsProduct Development Entrepreneurial venture to build a network of content websites Built a top rated technology website in a short span of five months Content aggregated by popular online aggregators like Google News and TechMeme.com Monetization & Online Marketing Gained experience in tracking audience profile and trends using Google Analytics Website marketed via SEO, Adwords, Yahoo Search Marketing and Facebook Website monetized via Google Adsense and third party product partnershipsSMSCOUNTRY NETWORKS PVT. LTD.Associate Vice President (Products & Marketing) Jun 3, 2008 to Aug 10, 2009Product Development In charge of conceptualization and development of features on the web and mobile web portals - www.160by2.com and m.160by2.com. 160by2.com is one of India s leading SMS marketing websites that operates in more than six countries in South East Asia and Middle East. Handled the Product management of 160by2 Classifieds India s first SMS-tagged Classifieds. 160by2 Classifieds now contributes to over 10% of the total Google Adsense revenues on 160by2.comMonetization In charge of monetizing the Internet property. Handled third party ad network relationships with Google, Komli Media, Ozone Media, Tyroo, AdMagnet among others Handled ad-campaign creativity, technology management and served as the interface between Technology and Sales for direct advertiser Internet ad campaigns.Product Marketing Handled Search Engine Marketing and Social Media Marketing for our company properties 160by2.com and Smscountry.com In charge of handling barter marketing partnerships with media companies Struck deals with Star News, Gemini TV and Zee Studio to promote 160by2 brand on TVContent Management Managed a network of content writers for health portal www.ygoy.com Handled team of two SEO analysts for the website s organic traffic growth Managed the portal s monetization via Google Adsense and third party affiliate networksTATA CONSULTANCY SERVICES LIMITEDAssistant Systems Engineer (Trainee) Aug 31, 2005 to Jun 19, 2006 Worked in the Mainframes Production Support Team for the retail client, Target USA Was the Application Owner for the Inventory Management applications and served as the point of contact for all issues on the concerned applications Responsible for coordination with the Onsite Application Owner for resolution of issues