Marketing Manager

Ken Herron Resume

KEN HERRON**** Lonetree Boulevard Rocklin, California 95765 +1-973-***-**** Mobile *********@*****.*******://linkedin.com/in/kenherron @KenHerron http://gplus.to/kenherronC-LEVEL GLOBAL MARKETING EXECUTIVECool hunter for new ideas, strategies, and technologies to increase the value of world-class brands by using technology todevelop stronger emotional connections between companies and their customers to drive revenue and market shareSOCIAL MARKETING SKILLSSocial Optimization Online Communities Social Networking User-Generated Content (UGC) Geolocation GamificationSocial Commerce Video Marketing Backchannel Management Blogs Wikis iOS/Android Mobile Apps Content MarketingInbound Marketing QR Codes Digital Stickering Bluecasting Internet Radio and Podcasting Online and Virtual EventsSearch Engine Optimization (SEO) Search Engine Marketing (SEM) Pay Per Click (PPC) Predictive Targeting A/B TestingDynamic Content Navigation, Search, and Discovery Marketing and Web Analytics Visualization Online AccessibilityMARKETING EXPERIENCEP URPLE C OMMUNICATIONS April 2011 April 2012$100M telecommunications service providerhttp://purple.usChief Marketing Officer and Vice PresidentLos Gatos, California; Rocklin, California; and Hackensack, New Jersey- Increased year-over-year minutes 42% (5-point increase in market share)- Reduced annual marketing spend by half, through executing proven and cutting-edge social marketing strategies- Led multi-award-winning Deaf and hearing marketing organization for the #2 web and mobile video relay service (VRS), video remote interpreting (VRI), text relay (IP Relay), community interpreting, and captioning service provider in a heavily FCC-regulated monopoly marketplace- Increased engagement-driven customer acquisition, retention, and winback by integrating social media marketing strategies including websites, blogs, Facebook, Twitter, YouTube, Instagram, Slideshare, Flickr, Foursquare, Pinterest, and others with paid, owned, and earned media marketing strategiesS OCIAL G ROW I NC . July 2009 March 2011Global social software and services startuphttp://socialgrow.comChief Marketing Officer and Co-FounderBoston, Massachusetts- Developed, using Agile/SCRUM development process, a cloud-based web and mobile software application (SaaS) to automate the process of searching for and inviting people to join users online social networks, making it faster and easier for individuals and organizations to grow their connections across multiple profile-based social networking websites- Key results: o sponsored by CommonAngels, Boston s leading venture capital network o accepted into Microsoft s BizSpark Start-up Program for high-potential software start-ups o named one of Five Start-Ups You Should Follow by MassHighTech (The Journal of New England Technology), Most Promising BizSpark Start-Up of the Day by Microsoft, and one of the top 300 startups globally by http://masschallenge.org- Ranked the #2 Chief Marketing Officer on Twitter worldwide by Social Media Marketing Magazine KEN HERRON +1-973-***-**** Page 2 of 3O NLINE B UDDIES, I NC . May 2008 May 2009Global dating social networkshttp://online-buddies.comChief Marketing OfficerCambridge, Massachusetts- Achieved $10M (33%) revenue growth by attracting new unpaid users (acquisition), increasing the number of paid customers (conversion), and reducing the churn of paid customers (retention)- Key results: o grew the total number of worldwide members from less than 3 million to more than 4 million o increased the daily peak number of members online from 40,000 to more than 60,000 o increased the number of members in target markets 100%, and the number of unique logins 200% o won multiple Hitwise.com quarterly Top Ten awards all while reducing the annual marketing budget from $5M to $4M (20%)R EALOGY (spun off from C ENDANT in 2006) May 2006 November 2007Global real estate and relocation services providerhttp://realogy.comVice President of Interactive Strategies, Business DevelopmentREALOGY FRANCHISE GROUP (CENTURY 21, Coldwell Banker, ERA, Sotheby s International Realty,Better Homes & Gardens, Coldwell Banker Commercial, Oncor International, andOpenHouse.com global residential and commercial franchise real estate brands)- Led the development and implementation of enterprise-wide interactive vision, strategies, and roadmap to fully leverage the Internet and become the industry leader in innovation in web 2.0 marketing, winning both the MIXX Award for Interactive Marketing Excellence and the Inman Innovation Award- Developed consumer, broker, and agent marketing programs including: websites/microsites, national advertising, local marketing, agent and broker recruiting, sales enablement and support, public relations, and internal communications in support of U.S. and international market share growth- Key innovations: o online collaboration o social networking o user-generated content A VAYA (spun off from L UCENT T ECHNOLOGIES in 2000) January 2000 May 2005Global enterprise communications systems companyhttp://avaya.comDirector and Technical Manager, Performance Communications GroupGLOBAL RESEARCH AND DEVELOPMENT- Led 50+ person employee, contractor, and vendor team across 5 countries to leverage primary customer research, usability engineering, content management, and lean manufacturing best practices to develop and deliver the print, web, and interactive product marketing in 23 languages required to sell, install, and use complex, engineered communications systems hardware and software- Launched global marketing strategies to increase product revenues $360M (9%), and increase customer satisfaction 20% (as measured by third-party surveys)- Key innovations: o podcasting of installation content o embedding of product assistance directly into products through on-line help and user tutorials o transformation of PDF-format documents under glass into truly interactive web-based content KEN HERRON +1-973-***-**** Page 3 of 3L UCENT T ECHNOLOGIES (spun off from AT&T in 1996) January 1996 December 1999Global telecommunications applications and services companyhttp://lucent.comPoint-of-Use Communications Director, Enterprise Communications SystemsBUSINESS COMMUNICATIONS SYSTEMSSales Communications Director, Executive Marketing ProgramsGLOBAL SERVICE PROVIDER BUSINESSOffer Manager, Global Market InitiativesNETWORK SYSTEMSAT&T May 1989 December 1995Global communications companyhttp://att.comManager, Global Sales Force EffectivenessNETWORK SYSTEMSManager, Europe / Middle East / North Africa Region Customer ServiceGLOBAL CONSUMER SERVICESRegional Sales Manager, Pacific Region Account ManagementNETWORK SYSTEMSSenior Marketing Specialist, Global MarketingNETWORK SYSTEMSEDUCATIONE XECUTIVE E DUCATION / Marketing Management Program June 1998S TANFORD G RADUATE S CHOOL OF B USINESS : Stanford, CaliforniaM ASTER OF I NTERNATIONAL M ANAGEMENT (M.I.M.)/ International Marketing December 1988THUNDERBIRD SCHOOL OF GLOBAL MANAGEMENT: Glendale, ArizonaB ACHELOR OF A RTS (B.A.)/ International Economics and German (dual major) December 1987DREW UNIVERSITY COLLEGE OF LIBERAL ARTS: Madison, New JerseyLANGUAGESASL (American Sign Language), German (Zertifikat Deutsch als Fremdsprache), French, Spanish, and RussianPRINT / BROADCAST / ONLINE MEDIAThe Everything Guide to Mobile Apps: A Practical Guide to Affordable Mobile App Development for Your Business (Jan 2013)The LinkedIn Lady Radio Show Social marketing news, trends, and best practices (weekly)MobileGroove.com #DearKen social media marketing advice columns (monthly)S T R E N G T H S (Source: Gallup Clifton Strengthsfinder) - Maximizer Ideation Strategic Self Assurance Activator