Marketing Health
Resume:
Life through the Lens
EDUCATION
Northwestern University, Evanston, IL
Master of Science in Journalism, Interactive Publishing
GPA: 3.75/4.0
Expected December 2012
University of Illinois, Urbana-Champaign, IL
Bachelor of Arts in English, Minor in Communications
Graduated with Distinction
GPA: 3.61/4.0
May 2011
EXPERIENCE, Dublin, Ireland
Editorial Intern
September 2012 December 2012Developed stories on local and international affairsWrote multiple articles a week for breaking news in online publication and for print editionShot and edited at least one video a week for websiteCreated and implemented interactive components, such as maps, graphics and charts, Northbrook, IL, USA
May 2012 September 2012
Social Media Intern Increased traffic to WordPress website by 62%, Twitter followers by 96.5%, Facebook reach by 530%Managed and created content for website, Facebook, Twitter, YouTube and PinterestDeveloped, coded, edited and gathered writers for website blogDesigned and produced promotional materials such as bookmarks and brochures with PhotoshopDrafted press releases and coordinated with community relations and marketing, Chicago, IL, USA
January 2012 March 2012
Health and Science Reporter, Pet Health Developed stories throughout the week on health and animal welfare topicsCreated slideshows, videos, maps and charts to make both interactive and informative storiesActed as web producer for over twenty writers while collaborating with other sections
buzz,Champaign, IL, USA
September 2009 April 2011
Community Editor, Arts and Entertainment Editor Assigned and edited five to seven stories per week while still continuing to write column and articlesReorganized Arts and Entertainment section over one month period to attract new readership and adsHired and managed staff of twenty staff writers
WriterColumnistFormulated, updated and posted weekly online literary columnCollaborated with section editor to develop new story ideas
COURSESMedia Design Research and TestingHow 21st Century Media WorksAdvanced Interactive Media DesignDirect & Interactive Marketing
SKILLSComputer literate (Trained in HTML, CSS, PHP, Javascript, Corona, Wordpress, Mac OSX and Windows)Experience with Adobe Photoshop, Illustrator, Audition and Premiere Pro, as well as Final Cut ProEducated in Editing, Publishing, Producing, Direct/Interactive Marketing, and Media Research and DesignTrained in AP, MLA and Chicago Manual style
ACTIVITIES AND INVOLVEMENTMedill Graduate Student Advisory Council, March 2012 June 2012New Revels Players Theatre, Member/Director/President, September 2009 May 2011Yakity Yak Kayak Club, Member/Treasurer, September 2009 May 2010Illini Equestrians Competition Team, August 2007 May 2010
HONORS
Dean s List, Fall 2009, Spring 2010
English Honors Program (Graduation with Distinction)
PROJECTSApocalypse FitnessNorthwestern University, June 2012 to August 2012
Innovation project for Medill developed over the course of ten-weeks.Apocalypse Fitness is the only app that drops you into an immersive story while taking you on a guided fitness journey. Don’t get kicked around by your workout app, kick serious ass instead. OUTLAST. OUTRUN. OUTFIT. APOCALYPSE FIT.YogaVibes.comNorthwestern University, July 2012 to August 2012New media marketing strategy
Assess company’s web, social and database systems to identify areas of improvement and to actively contribute to the development of their company’s social, community, mobile and integrated marketing programs
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About
Welcome! My name is Lauren Hise, and I am currently a Journalism graduate student at Northwestern University. Here you can find some of my photographs, examples of my interactive work and writing, and of course my resume. Take a look around and feel free to reach out!
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