Design Sales

Eric Norstrom information architecture interaction design usability

*********@***.*** 617-***-****

www.thenorstroms.com/portfolio

Nine years of experience in e-business, Internet solutions and web development. Specific expertise in information architecture, usability testing/analysis, business analysis, content management, writing/ editing web content, visual information design and prototyping. Proven abilities in team leadership, creative direction, strategic thinking and sales/ proposal development support.

experience: Lead Interaction Designer – Digitas

December 2004 - Present May 2004 – July 2004, September 2004 - December 2004 (Contractor)

Served as lead interaction designer for multiple projects for AT&T, including consumer wireless initiative and their CallVantage VoIP consumer and retail web site updates/maintenance. Responsible for the creation of user definitions, use cases, site architectures, wireframes, and usability and user acceptance test plans.

Manager, Site Production – Corporate Communications Broadcast Network (CCBN)

October 2003 – May 2004 (purchased by Thomson Financial)

CCBN / Thomson Financial has produced corporate IR websites for more than 2000 companies, incorporating key financial content while maintaining the look and feel of their individual corporate site. During my 6-month tenure, departmental production increased more than 20% from the previous 6-month period, and approximately 30% for the same time-period year-over-year.

Main responsibilities included: direct management and mentorship of 7 team leads and specialists, and oversight of 24-person team of site producers, developers and editors across the Boston and San Francisco officescollaborating with the product management team to enhance, finalize, test. roll-out, and support a custom-built tool for the production and maintenance of all corporate IR websites.

Other managerial responsibilities included: improving design and development processes, setting and tracking quarterly goals, interviewing and hiring of department personnel.

Manager / Sr. Information Architect – Braun Consulting

September 2000 – August 2003

Founding member of Braun’s User Experience Group (UEG). Managerial duties included interviewing and hiring of other information architects and visual designers, direct management and mentorship of Boston-based IA’s and visual design team, working with the UEG and technology leadership to develop and refine methodology and deliverables, assistance in proposal writing, and producing and delivering sales presentations.

Client Projects:

Managed design and user-centric development efforts, produced and maintained complex specifications, facilitated user and stakeholder interviews and focus groups, conducted usability testing, drove collaboration with the technical team to resolve implementation issues and ensured quality user experience and visual design deliverables for:

Avonex.com MSActivesource.com: Product & disease management sites (Biogen)

My HealthZone: Private label healthcare information portal (Schering-Plough)

Lipitor Norvasc: Worldwide global product intranets (Pfizer)

US sales data information reporting consolidation and redesign (Pharmacia)

Internal Projects:

Braun’s recruiting/careers website – re-architecture and design direction

Experience Diagnostix – conception and creation of four templated user experience products that delivered a low-cost, high-impact introduction to Braun’s User Experience capabilities

Sr. Information Architect / Internet Strategist - Cybear, Inc.

September 1999 – September 2000

Worked directly with the senior management team to develop and execute the Internet healthcare company’s strategy, analysis, design, and development. Managed creative team of 5 people – conducting user interviews and developing scenarios, use cases, wire frames, prototypes and preliminary/final GUI design. Development areas included corporate website, subscription based portal sites for physicians, pharmacists, and office managers, consumer health information portals, integration/enhancements of 3rd party software into core product sites, and installation CD for ISP services and full product demonstrations.

Creative Director / IA - Telegraph.net

January 1998 - September 1999 (purchased by Cybear, Inc.)

Directed creative team of 4 people through initial strategy, client and user interviews, wireframe development, and initial and final GUI design layout for South Florida Internet consulting firm. Also served in the role of client relations and sales /new business. Instrumental in driving the growth of the company – from 11 to 27 employees and from $500,000 in annual revenue to $1,200,000 the following year.

Founder/Partner - eman communications design, inc.

February 1996 - January 1998 (merged with Telegraph.net)

Founded and served as president of design/strategy focused company devoted to the development of websites and online corporate identities.

Graphic Designer/Jr. Copywriter – The Bonner Group

June 1995 - January 1996

Performed design and layout of newspaper and magazine advertisements, stationery packages and logos; wrote scripts for local television and radio ads; and assisted with focus group development for full service ad agency.

education: University of Florida – Gainesville, Florida

Graduated May 1995 - With Honors

Bachelor of Science in Advertising, outside concentration in Computer Information Sciences

conferences: 2003 Intranet Usability (N/Ng) 2002 Presenting Data and Information (Edward Tufte) 2000 webLA 1998 AIGA Internet Only Conference 1998 HOW Design Conference 1997 Florida Philanthropy Conference (Speaker) 1997 American Center for Design Living Surfaces Conference 1996 Electronic Design Association WebDay (Speaker)

recognition: MSActiveSource.com, 2002

Finalist Award, Healthcare Category, Massachusetts Interactive Media Council

Platinum Award, Best Healthcare Content Site, eHealthcare Leadership Awards

Published in Graphic Design on a Limited Budget 2 Rockport Publishing, 1998

Website recognition in AdobeMag.com, 1997

skills: HTML, DHTML, XML, CSS

Visio, OmniGraffle, Dreamweaver, Photoshop, Acrobat, Office

Mac, Windows

Experience with portal software and content management systems.

references: Available on request

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