Sales Marketing

Kristopher-Ryan Watson

Phone 647-***-****

Email ****.*******@*****.***

Web http://about.me/Kristopher.ryan

OBJECTIVE

An Outstanding Web Professional specializing in Web content strategy and social media, with a firm understanding of building and executing Web based Products and Services for an ideal user experience. Seeks new and exciting role which provides opportunity to utilize his passion and knowledge to drive successful web communications while building on long lasting client relationships.

PROFESSIONAL PROFILE

Driven web professional with proven track record resulting in the opportunity to be involved in various start-ups and product development, adding value from a technical and functional consulting standpoint for web based products and services.

7 years of providing successful, methodical consulting services in areas of infrastructure, and implementing refined business processes. Successful execution of social media marketing strategies, leading to better business client engagement and improved sales.

Applicable knowledge and experience with current web 2.0 concepts, Project Management, System Development Life Cycles of Web products; Able to drive an idea from concept, to directing usability test-case scenarios and finally to successful implementation and support for the end-user.

EDUCATION AND RECOGNIZED DISCIPLINES

BS, Human-Computer Interaction

University At Toronto - pursuing prestudies for the entrance into Human-Computer Interaction (HCI) bachelor of science degree program.

Diploma earned, Management And Marketing Strategies For Web Solutions

SENECA COLLEGE

Richmond Hill campus, ON

2007

Degree earned, Database and Computer Systems Architecture and Design

CDI SCHOOL OF TECHNOLOGY

North York, ON

2002 - 2005

Certified Microsoft Business Applications Professional (MCAP)

2001

Diploma earned, Microsoft Business Systems & Applications Specialist

TORONTO SCHOOL OF BUSINESS

Toronto ON

1998 - 2000

TECHNICAL COMPETANCIES

Cloud and Web-based solution modeling / Product Development / Content and Copy Writing / Web Strategy / Wireframe and Business Function Flow / Client and Business Relations Development / Technical Documentation Writing / Digital Document Publishing and Management / Understanding of Software Development Life Cycle / Project Management / Analytics and SEO / Sales Conversion / Usability and Interaction / Relational Database Design And Modeling / Web Design / Social Media and Viral Marketing Campaigns

EMPLOYMENT PORTFOLIO

Insurance Brokers Association of Ontario

Web Directory Administrator – MyInsuranceShopper.ca – Ontario’s Premiere Quote and Comparison Site for Auto and Home Insurance

May ’11 – Held CurrentlyCoordinated and managed an ongoing endeavor within 6 months saw restructure of an online index into a highly organized public web service. Following Google's algorithm for search and ranking protocols and standards for original content, introduced an intense initiative to rewrite copy and marketing materials, published across multiple platforms interconnected.Within a short time, resulted in higher conversion rates from just site visits to sales leads jump 22%.Configured profile and account policies as requested by insurance brokerages to receive notifications, quote notifications and other correspondence from client prospects as driven by an online quoting engine belonging to Insurance Brokers Resources Inc.Appointed to Manage a Web Directory of over 1200 profiles belonging to Independent Insurance brokerages across Ontario, which included the writing of website copy, images and other marketing materials.Liaised with Brokerage principals, owners and creative marketing and other web professionals on a daily basis to develop and market content for their online directory profiles, including websites belonging to independent insurance brokers.

Carson Dunlop & Associates – Civil Engineering Firm

Web Product Analyst for Horizon – The First Canadian Web based, Award winning Home and Commercial Property Inspection Report Writing System

March ’10 – May ‘11Implemented, organized and managed strategies to engage user base with social media tools for company products. This would include the production, management and delivery of monthly marketing e-mail newsletter blasts focusing on updates, improvements and to encourage discussion of all company products and services with its clientele community.Developed and introduced a comprehensive orientation package which included technical resource guides and training videos for new users, shortening their learning curve and decreased the number of technical support calls by 40%. Architected and wrote legal and technical copy, implemented highly-effective marketing landing pages focusing on key products features. Funneling potential customers through pre-sales process and converting them to confirmed sales by 30% within 3 months.Utilizing self-taught knowledge developed marketing initiatives using social channels, web analytics tools and conversion strategy, effectively generating traffic to the company product sites,increased overall exposure to the company through referral processes.Gathered business requirements for future iterations of the Software As A Service. With consideration to a repository collected of client software requests, assisted with the development of an eventual ipad/iphone app. Knowledge of wireframes, user experience usability diagrams and flow charts were utilized.Collected past user guides and technical publications that were nearly 5 years old. Followed user guides, asserted where inconsistencies and inaccuracies were. Recreated new guides published and made them publicly available via online storage services. Created download guides for users and members of our business relations to download these guides.

The Bridge Network - Tracker Medical and Dental Software

Online Data Storage Admin and Application Support Analyst

February 2008 - March 2010Preconfigured software databases for new clients, administered licensing details prior to office implementation. Addressed and fixed corrupt patient databases that compromised sensitive financial patient and practice information.Deeply involved with further development and testing of software updates, usability and documented change requests as received from clients. Followed up with those requests deemed necessary and of a matter of priority, where hand-picked clients were involved with test case studies.Spear-headed improved support procedures to better liaise between our clients, hardware vendors, created technical and procedural documentation where distributed between all parties.Administered and managed a branded online data backup service. Responsible for implementing and configuring the service, writing, publishing and distributing technical guides as requested for all clients participating and taking advantage of the service offered.

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