Customer Service Marketing
Resume:
Abbott Wool
ADDRESS: **** ******* ***
City/St/Zip: Hewlett NY 11557
EMAIL: *****@*********.***
DAY PHONE: 516-***-****
EVENING PHONE:
CELL PHONE: 646-***-****
EXPERIENCE: Minimum 15 Years
DESIRED SALARY: $100,001-$200,000 $200,001-$500,000 $500,001-UP
DESIRED REGIONS(S): Nebraska-Lincoln New York-Long Island New York-New York City
OVER LETTER
I am a seasoned, entrepreneurial marketer looking for new challenges.
My strengths cover all marketing management and client / customer service.
My successful agency new business track record is a particular source of satisfaction, amplified by success in working with the clients won.
Beginnings in media research have led me to build an approach based
on tools and analysis, with emphasis on modeling solutions that work within creative concepts.
.
I look forward to the opportunity of further discussion,
EXT RESUME
Abbott Wool
1478 Moffitt Avenue
Hewlett, NY 11557 (Tel) 516-***-**** (Cell) 646-***-**** *****@*********.***
SENIOR MEDIA PROFESSIONAL & MANAGEMENT EXECUTIVE
Dynamic manager and client handler with entrepreneurial approach to business building, leadership, training and mentoring. Offer broad expertise across online and traditional media for a wide range of products and services from package goods and big-ticket consumer items through B2B and multicultural segments. A media and research originator with the ability to innovate tools and contribute to company awareness as an industry leader, speaker, presenter, published writer. Strong track record in new business development. Core competencies include:
Communications Planning
Presentation / Pitching
Media Negotiation
ROI Analysis
Secondary Research
Recruiting
Project Management
Audience Segmentation
Solutions Modeling
Manual Writing
Competitive Positioning
Staff Training & Development
PROFESSIONAL EXPERIENCE
Principal, ABBOTT WOOL Media / Marketing, llc 1995-2007
Operate traditional, multicultural and online strategic consulting business. Provide analytical, presentation, research, strategic and planning services to media / marketing industry. Develop web content. Projects also include seminars, handbooks, staff training. Clients served include Catalina Marketing / Catalina Health Resource, Maxell Corporation, Bienestar, VXI, Dole Juices, Gillette, AT&T, Summit Bank, Perdue Chicken, Nathans Famous, Caballero Spanish Media, Roslow Research Group, Telestat Security, Career Determination, Inc., Office Furniture Mart, Manhattan Marketing Ensemble, E2 Advertising, The Balm in Gilead, Telmar Information Services, La Chica Fitness, Advertising Media Internet Center.
For largest client, GlobalWorks LLC, act as Senior VP, Media & Research:
Largest U.S. independent multicultural and branding agency, combining online and traditional media. Service consumer multicultural accounts as well as blue chip B2B marketers. Accounts include Hughes Network Systems,
Ernst & Young, Cablevision, ACE Insurance, HBO, Citizens Bank.
New Business wins: Citizens Bank, Cablevision, US Health and Human Services Department, HBO Latino.
Developed multi-ethnic cross-platform media plan leading to exceeding banks mortgage application goals by 100%.
Presented analysis of c-level executives online use leading to doubling of B2B clients billings.
Built new department to staff of 10.
Agency media billings more than doubled.
Publisher, Advertising Media Internet Center .
Creator, Telmar Hispanic Radio Reach and Frequency System.
Contributing Editor, Media and Research, Hispanic Market Weekly.
Grew one-man operation to six-figure profit level.
(Continued)
Senior VP, Corporate Media Director, FCB LATIN AMERICA / SIBONEY, INC. 1993-1995
U.S. Media Director of top-rank, full-service, Hispanic Market advertising agency. Directed media planning, buying and promotion functions of three offices. Management responsibility in NY office and nation-wide. Industry's leading spokesman on Media and Media Research issues. Marketing-partnership builder with current and prospective clients. Major clients include Colgate, Clorox, Mennen, CPC, Coors, MasterCard.
New Business wins: Mid-America Dairymen, MJB Coffee media, Nestl Corporate.
Developed industry-standard, widely published market-segment budgeting model.
Sr. Exec. VP, Corporate Media Director, VITT MEDIA INTERNATIONAL, INC. 1989-1993
Managed the business of VMI with CEO and President. Led a marketing/media staff of director-caliber senior media professionals, providing media and marketing services to major national advertisers who sought out specialized media/marketing consulting and buying service. Responsibilities also included marketing/media research department, new business leadership, consulting operations, computer modeling services and MIS.
New Business wins: Continental Cablevision, AdCouncil / U.S. Census, Clearly Canadian, Pudgie's Fried Chicken, Gentleman's Wearhouse, Tarkett Flooring, Fleer Trading Cards, Bridgestone Tires, Kinko's, Herr's Snacks, RC Cola Hispanic, NYS DSS Domestic Violence, Genie Garage Door Opener.
Created and directed Ambassador Media International, a multinational media service network.
SAATCHI & SAATCHI
1985-1989Senior V.P., Media Director, Cadwell Davis Partners 19871989
Led Media Department of a $50 Million Saatchi/Compton subsidiary. Responsibilities included client service, new business, general management via Agency's four member executive committee. Built agency's Media Department from scratch, including computer network, accounting and traffic systems. Addressed industry conferences and client sales meetings. Regularly quoted and published in Ad Age, TV/Radio Age, Folio. Key clients: Johnson & Johnson, HBO, LIU, Cond Nast, AARP's Modern Maturity magazine.
Senior VP, Director
of Media Services, Saatchi & Saatchi Compton 19851987
Managed Media Research and Local Broadcast Buying functions, supervised Planning group. Produced MediaFact media factbook system, client seminars, media plans and new business presentations. Published and quoted frequently in trade media. Clients included Procter & Gamble, Johnson & Johnson, British Air, AMC, IBM, Krystal, NY City Department of Health.
Reduced department overhead by $300K annually by computerizing a Media Department of 120
VP, New York Operations, STRATEGY RESEARCH CORPORATION 19841985
Opened New York office of a major media and marketing research firm. Developed and successfully introduced Spanish television reach and frequency systems.
Generated new revenues accounting for 25% of companys total revenues in first 10 months.
Repeatedly outsold entire headquarters staffs quarterly omnibus study billings.
EDUCATION
B.A
. Sociology / Demographics, SUNY Stony Brook.
Rsum of Abbott Wool Page 3
INDUSTRY LEADERSHIP
Published / Cited in: Speaker at:
Advertising Age Houston Chronicle Media/Marketing Education Week Media Research Club of Chicago
Folio Inside Media ARF Media Research Workshops CNBC Morning Business Report
Television/Radio Age Wall Street Jnl On-line ARF Radio Workshop Telemundo Affiliates' Conf.
Entrepreneur MediaWeek ARF Annual Conference Univision Stations' Sales Conf.
Broadcasting New York Times ARF Ethnic Research Workshop Cable Ad Bureau Annual Conf.
Mktg / Media Decisions AdWeek ARF Electronic Workshop Fashion Group Director's Conf.
Research and Media Editor, Hispanic Mkt Weekly Hispanic Business Magazine's Se Habla Espaol conferences
Professional activities:
Editorial Advisory Board, Journal of Advertising Research Chairman, ARF Internet Universe Subcommittee
Chairman, ARF Hispanic Radio Committee Chairman, ARF Ethnic Research Steering Committee
ARF Media Communications Council Chairman, Spanish Radio Advisory Council
AAAA Media Research Committee American Marketing Association
Publication Highlights
Ask the Media Guru online Media and Media Research Question and Answer Page (Advertising Media Internet Center (AMIC.com), 1995-present)
Contact this candidate