Marketing Vice President

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Steven Lynch

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Digitas, Boston, MA

Executive Vice President, Digital Marketing 2004 March, 2005

Led the Digital Marketing practice across three offices (Boston, New York, Chicago) to ensure

Digitas was second to none in creating active brand experiences that drove results via online

advertising, email, search, viral, and emerging technologies.

Established a creative marketing approach that drove innovation based on consumer insight and

an understanding of technology.

Pitched and won new digital marketing clients including AOL, Holiday Inn, and Terminix.

Served as Executive Creative Director (ECD) on key clients and interactive assignments: AOL,

Allstate, Intercontinental Hotels Group (Holiday Inn & Crowne Plaza), Gillette, and Terminix.

Executive Vice President, Executive Creative Director, Boston 2002-2004

Led a 150 person integrated creative department in Boston that included core creative staff

(art/copy/design/UI) and creative services personnel (studio/traffic/production) and helped steward

some of the best brands in the Fortune 500.

Managed creative department with $120 million per year in revenue/billings (roughly 25% of

total revenue for the Boston office).

Managed an annual fulltime and freelance payroll of $14 million.

During tenure as ECD, Digitas Boston took home some of most coveted prizes in the industry

winning top honors from the Cannes Lions International Advertising Festival, One Show

Interactive, Communication Arts, DMA International Echoes, John Caples International, and a

host of other national and regional shows.

Led new business initiatives and was involved in key accounts including AT&T and FedEx.

Senior Vice President, Creative Director 1999 to 2002

Led the Interactive Advertising (iAD) group and was responsible for serving the online advertising

needs of key clients. The iAD creative group had over 35 creative and technical specialists who

focused exclusively on interactive advertising.

Online advertising clients included: American Express, AT&T, Bank of America, General

Motors, Johnson & Johnson, L.L.Bean, and Neiman Marcus.

Strategic Interactive Group, Boston, MA

Vice President, Creative Director, 1997 to 1999

Led a 15-person interactive creative group located in Boston and New York. Served as creative lead

for three key accounts:

American Express: Led the redesign of americanexpress.com, strategic business unit initiatives,

and online advertising.

Harcourt: Reinvented Harcourt-Brace s brand both on- and off-line (created new logo design,

corporate identity system, etc.). Also led a creative team to design an umbrella web site for

Harcourt s 21 sub-brands.

L.L. Bean: Led the creative team from start to finish on the redesign and re-launch of llbean.com.

Directed L.L.Bean s interactive kiosk initiative at Disney s Epcot Center. Also worked on:

Adobe AT&T, FedEx and Kodak.

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Bronner Slosberg Humphrey, Boston, MA

Vice President, Creative Director, 1994 to 1997

Vice President, Associate Creative Director, 1993 to 1994

Associate Creative Director, 1992 to 1993

Senior Copywriter, June 1991 to 1992

Ran a 12-person creative group. Hired and managed full time and freelance staff. Creative direction,

direct marketing, print, TV, and radio experience on key accounts including:

AT&T / Consumer & Business

AT&T Universal Card Services

American Express

IBM

Cosmopulos, Crowley & Daly, Inc., Advertising, Boston, MA

Vice President, Associate Creative Director, 1990 to 1991

Associate Creative Director, 1988 to 1990

Senior Copywriter, 1985 to 1988

Print, TV and radio experience on key accounts including:

Allendale Insurance (industrial property insurance / business-to-business)

Fuddruckers (restaurants / consumer)

Massachusetts Convention Center (conventions / business-to-business)

Massachusetts Financial Services (mutual funds / business-to-business)

U.S. Environmental Protection Agency (public service / consumer)

Wang Laboratories, Inc., Lowell, MA

Associate Creative Director, Corporate Communications, 1983 to 1985

Ran an 11-person copywriting department that produced all of Wang s sales promotion materials.

Hired and managed full-time staff as well as freelance.

Senior Copywriter, 1983

Wrote award-winning brochures, direct response, posters, point-of-purchase and other collateral for

Wang hardware, software and services.

Factory Mutual Engineering and Research, Norwood, MA

Writer and Editor, 1978 to 1983

Produced advertising copy as well as wrote and illustrated a monthly newsletter & award-

winning annual report.

TEACHING

Emerson College:

Guest lecturer 2002 Present, Graduate School of Communication

Advertising Club Creative Concepts:

Co-taught 1998 Creative Concepts Class Concepting for the Web as part of the Advertising Club of

Greater Boston s Continuing Education Program

EDUCATION

B.A. in English and Literature from University of Massachusetts (Dartmouth), June 1978.

Post-graduate work includes advanced training in photography, illustration, PR, design, and HTML.

AWARDS & ACCOMPLISHMENTS

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New England Direct Marketing Association, 2005

Holiday Inn E-Book Best of Show, Best Direct Mail & Best Interactive Work

Adrian Awards, 2005

Holiday Inn Egg-a-Gram Email Campaign Gold, Platinum and Best of Show in the

largest award show in the hotel and hospitality industry

Advertising Club of Boston Hatch Award, 2004

Holiday Inn Egg-a-Gram Best Email Campaign

AdTech, 2004

Holiday Inn Egg-a-Gram Best Viral Marketing

E-Tail Awards, 2004

Holiday Inn Egg-a-Gram Best Email Marketing Campaign

MITX (Massachusetts Interactive Technology Awards), 2004

Holiday Inn E-Booklet Best Interactive work for Travel, Tourism & Hospitality

New England Direct Marketing Association, 2003

FedEx Gold Awards for Online Ad Campaign and Direct Mail

John Caples Direct Marketing Award, 2003

FedEx Finalist for Business Direct Mail

Advertising Club of Boston Hatch Award, 2000

American Express Online Banking Best online ad

Mass Multimedia Council, 2000

Johnson & Johnson / Clean and Clear Best online ad campaign

Mass Multimedia Council, 2000

Llbean.com Best Business to Consumer Web Site

AdTech, 2000

llbean.com Best Interactive Design

New England Web Design, 2000

llbean.com Best Navigation / Architecture

Web Marketing Association Web Site Awards, 1999

llbean.com Standard of Excellence Award; americanexpress.com Standard of

Excellence Award; harcourt.com Best Education Web Site Award

New York Festivals Finalist, 1999

L.L. Bean online advertising

Entertainment Weekly, 1999

L.L. Bean voted one of the best retail shopping sites

American Marketing Association Edison Award, Best Retail Web Site, 1998

llbean.com

Best of New England Broadcasting/Interactive, 1998

Best banner advertising for American Express, L.L. Bean, and Kodak

New England Direct Marketing Association, Bronze Award, 1997

Concept/copy for AT&T Universal Card Radio (image/brand building category)

Direct Marketing Association, International ECHO Awards, 1993

Concept & copy for AT&T Direct Mail Campaign

New England Direct Marketing Association, Gold Award, 1993

Concept & copy for AT&T Direct Mail Campaign

John Caples Direct Marketing Award, 2nd Place, 1992

Concept & copy for AT&T Direct Mail Campaign

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Best of New England Broadcasting, 1991

Concept & copy for Honey Baked Ham Radio Commercial

HOW Magazine Honorable Mention, 1990

Concept and copy for Agency Self Promotion

International Radio Festival of New York, Bronze Medal, 1989

Concept & copy for Susse Chalet Radio Commercial

Clio Merit Award, 1988

Concept and copy for Fuddruckers / Outdoor Advertising

International Radio Festival of New York, Gold Medal, 1988

Concept & Lyrics for Fuddruckers Jingle / Best Original Music

Telly Awards, Silver, 1988

Concept and copy for Salvation Army / TV Public Service

Boston Creative Club, Bronze, 1988

Concept, copy and illustrations for Agency Self-Promotion

Advertising Club of Boston Hatch Award, Merit, 1988

Concept and copy for Susse Chalet Radio Commercial

Clio Merit Award, 1987

Concept and copy for Boston Metropolitan Zoo / Outdoor Advertising

Concept, copy and illustrations for Agency Self-Promotion

Advertising Club of Boston Hatch Award, 2nd Place, 1987

Concept, copy and illustrations for Agency Self-Promotion

Advertising Club of Boston Hatch Award, Merit, 1986

Concept, copy and art direction for Direct Mail

JUDGING

Cannes Advertising Festival, 2004 chosen as sole U.S. judge on Lions Direct International Jury

John Caples International, 2004 judged the final for interactive and direct mail categories

Clio Awards, Internet Jury, 2004 judged preliminary round for all interactive categories

New England Web Design Awards, 2001

Virgin Island Advertising Awards Show, 2000

New York Festival Award Show, 1997

Maine Advertising Award Show, the Brodersons, 1994

PUBLICATIONS

DM News, October 2004, wrote article on email issues caused by technology and legal changes

Wall Street Journal, 2001, interviewed and featured in special section on viral marketing

Digitrends Magazine, December, 2000, wrote feature article on getting results with online advertising

Appeared on 5-story billboard in NYC as Bluestreak s featured Interactive Creative Director, 2000

Adweek, Direct Magazine, 1992, featured in Creative Breakthroughs column

HOW: The Magazine of Ideas and Techniques in Graphic Design, work featured in Nov/Dec 1990

International Archive, work featured in Vol. 6 - 1987

Art Direction Magazine, work featured in Creativity 86 Annual.

Print Magazine, work featured in Regional Design Annual, 1983 and 1984, copy & illustration

CONFERENCES

MIT Sloan Marketing Conference: Moderated Innovating Online: the Rise of Internet

Marketing, 2004

Jupiter Advertising Forum Roundtable, Key Panelist on Effectiveness of Online Branding,

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2003

Conference Board of Canada, Featured Speaker on the Power of Viral Marketing, 2002

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