Marketing Sales

Location:

Fair Oaks, CA

Posted:

November 23, 2012

Contact this candidate

Resume:

Ira “Dave” Wilde

SENIOR LEVEL MANAGEMENT: Chief Marketing Officer Vice President, Marketing

Categories:

Resume

IRA DAVID WILDE

**** ******* ***** **** ****, California 95628

916-***-**** ********@********.***

irawilde.com

SENIOR LEVEL MANAGEMENT: Chief Marketing Officer Vice President, Marketing

Results-oriented marketer with extensive experience creating and implementing marketing and communications programs to build brand awareness and increase profitability/sales. Effectively manage strategic planning and tactical details of large, complex campaigns. Expert in identifying new customers, developing new products and unearthing revenue streams. Drives a culture of excellence organization-wide and focuses on team building to ensure success.

Strategic Marketing & Business Planning Corporate Brand Development and Multi-Product Brand Management CRM & Data Mining Strategies Business Analytics New Consumer Product Development Product Pricing Marketing Communications Public Relations Direct Targeted Marketing Community Relations ROI & Cost Control Market Research Website Development & Maintenance Internet & Email Marketing Social Networking Integration & Development Competitive Analysis Project Management Team Leadership Board Relations Team Building Collateral Development Product Messaging Sales Development and Leadership

PROFESSIONAL EXPERIENCE

STRATEGIC MARKETING SOLUTIONS Sacramento, California 2008 Present

Firm which partners with companies/organizations to provide objective, strategic, actionable, marketing direction. Specialist with an expertise and focus on creating value, maximizing growth and/or improving the business performance of an organization.

PrincipalDevelop marketing and communications strategies and initiatives, utilizing all forms of traditional and electronic media, designed to realize corporate strategic objectives.Recommend and implement social media initiatives focused on increasing brand and product/sales.Carry out research, data collection and conduct analysis. Present results to client s employees, management team and other stakeholders.Work inter-departmentally to insure client receives appropriate assistance necessary to implement recommendations and initiatives.Facilitate focus groups and workshops and prepare summary results business proposals.

BLOODSOURCE Sacramento, California 2007-2008

One of the largest nonprofit blood and blood component collection companies in the United States with annual revenue in excess of $70 million and locations in 25 California counties.

Director of Marketing

Recruited to establish a marketing department, initiating comprehensive and tactical strategies to improve brand and attract new customers. Partnered with senior executives to review organizational goals and establish programs/campaigns supporting long- and short-range objectives. Recognized company expert in customer demographics and enhancing marketing effectiveness. Developed site-specific demographic and psychographic customer profiles used to segment customers with targeted messages. Effectively distributed $1 million marketing budget on a wide variety of marketing tools, including promotional materials, advertising, direct mail and website content. Managed Customer Service Department as well as 5-person marketing staff. Achieved an estimated 12% increase in production within 1 year by coordinating the development and implementation of an online delivery channel.Developed the organization s first comprehensive marketing plan, including a broad public relations effort that achieved an average of 5 announcements per week in local newspapers. Initiated the use of segmented direct mail, improving response rate to 5.9% with a 210% ROI.

HERITAGE COMMUNITY CREDIT UNION Sacramento, California 1999-2007

Financial services company and $250 million in assets and 30,000 members.

Senior Vice President / Chief Marketing Officer

Executive leader developing strategic direction for the marketing and sales departments, overseeing all aspects of business development, public relations, community involvement and media relations. Key advisor providing regular reports to Board of Directors to ensure achievement of departmental goals in alignment with corporate objectives. Employed database analysis, customer surveys and focus groups to establish corporate brand and identify profitable new products. Managed departmental budget, maximizing return on various sales and marketing initiatives. Established online channel for sales and marketing, increasing users by 18% within 6 months.Raised customer base 4% in just 6 months by negotiating a contract to provide financial services to the City of Rancho Cordova.Significantly increased profitability and customer satisfaction by initiating unique products such as a checking account that achieved 23% penetration, online bill pay that achieved 49% usage and teen programs that achieved 37% usage, all within 1 year.Enhanced brand awareness by securing a multi-year title sponsorship of the California Capital Airshow with attendance of more than 100,000 people.Honored with multiple industry awards, publication in industry magazines and Chamber of Commerce committee appointments.

AMERICAN RIVER HEALTHPRO CREDIT UNION Sacramento, California 1997-1999

Financial services cooperative with more than $200 million in assets and 20,000 members.

Vice President, Marketing

Directed entire marketing process, establishing strategies and developing programs to increase and retain membership during transition of charter and a significant acquisition. Conceptualized and implemented initiatives in business development, public relations, community branding and media relations. Administered marketing budget and reported to Board of Directors on departmental effectiveness. Developed successful marketing campaign that secured member approval for merger with another financial institution. Initiated new brand for merged company and gained quick acceptance.Slashed $2 million from annual overhead while increasing product penetration 17% by streamlining and better focusing product offerings.Established the online platform, achieving 28% member adoption within 1 year.

Career Note: Previous experience includes Vice President with Andermahr & Company as well as Vice President, CUSO and Assistant Vice President of Marketing with SAFE Credit Union. Full details available on request.

EDUCATION

Bachelor of Science in Business Administration, Concentration in Finance, Insurance & Real Estate

California State University Sacramento, California

PROFESSIONAL DEVELOPMENT

Western CUNA Management School Graduate

Executive Management / Development Program for Future Credit Union Executives

Chairman of the Board Rancho Cordova Chamber of Commerce

Director Rancho Cordova Chamber of Commerce and Political Action Committee

9:29 am

0 Responses

Stay in touch with the conversation, subscribe to the feed for comments on this post.

">Some HTML is OK

Name (required)

Email (required, but never shared)

Web

About Ira "Dave" Wilde

Welcome to my web site. I am a results-oriented marketing executive with extensive experience creating and implementing targeted communications programs employing electronic media, advertising and public relations to build brand awareness and increase sales. I effectively manage both strategic planning and tactical details of large, complex campaigns. Expert in identifying new customers, developing new products more