AMANDA C. CLEVELAND

abpy68@r.postjobfree.com

EDUCATION

University of Florida, Hough Graduate School of Business, Gainesville, Florida August 2013

Master of Arts in International Business GPA: 3.85/4.00

University of Florida, Warrington College of Business Administration, Gainesville, Florida May 2013

Bachelor of Science in Business Administration, Major: Marketing, Minor: Entrepreneurship GPA: 3.89/4.00

St. John s University, Paris, France January-

May 2012

Heightened cultural awareness and enhanced French language skills

Barcelona Study Tour for MAIB, Barcelona, Spain May 2012

Engaged with Catalan companies to network and learn differences in business culture

PROFESSIONAL EXPERIENCE

Nielsen, The Modeling Group Customs Analytics Intern, Wilton, CT June 2012-

August 2012

Optimized trade promotion spending through marketing mix modeling for the Personal Power and Household Care division of P&G

Created a Business Review of 4 key brands to increase internal communication of market trends and increase productivity of our team in India

Collaborated on projects in Turkey, France, and the United Kingdom utilizing cultural insights and analytical skills to solve marketing ROI

Altria Group Distribution Company, Sales Intern, Orlando, FL May 2011-

August 2011

Enhanced analytical and data processing skills on evaluating a $29 million marketing program in Florida

Initiated group collaboration and displayed quick feedback turnaround to create four strategies to increase ROI

Executed marketing plan through effective communication to influence Top CPG products in 200+ independent and chain accounts

LEADERSHIP

Career and Academic Peer Mentor, Mentor April 2012-

Present

Mentored and encouraged 50+ undergraduate students to engage in professional development through workshops and meetings

Advised students on effective networking, mock interviews, and resume critiques through use of effective communication skills

Warrington Diplomats, Vice President of Programming April 2011-

Present

Selected to be one of 31 official ambassadors to the Warrington College of Business to serve as a role model

Motivated peers and provided professional development through resume critiques and seminars

Led the Events Committee of 15 Diplomats to produce 12 professional development programs

Master of Arts in International Business Program Ambassador, New Student Chair January 2011-

Present

Selected to be one of ten official graduate ambassadors to market and recruit degree option to potential students

Planned and conducted international awareness and professional events for graduate students, alumni, and employers

Mentored new students accepted into the program by managing expectations and providing insight to create a smooth transition

Florida Business Leadership Society, Historian, Secretary January 2010-

December 2011

Created visual presentations and a scrapbook to communicate club opportunities to current and potential members

Facilitated listserv, email, and attendance of 100+ club members to manage club relations with members and employers

Florida Leadership Academy, Class VII, Historian April 2010-

April 2011

Inducted as one of the top 100 Sophomores in Warrington College of Business from a competitive pool of applicants

Engaged in professional development and networking with top companies and peers

Day of Difference, Role Model March & October 2010

Demonstrated positive character and service to society as a role model to 25 high-

needs students

Taught students subjects ranging from business and economics to commercialization

AWARDS

Anderson Scholar with Distinction (Fall 2011) WCBA Dean s List (6/6 Semesters) President s Honor Roll (Spring 2011)

Florida Academic Scholar WCBA Road to Success Recipient AP Scholar with Distinction

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