Marketing Management

About Mike (CV)

Mike Jesky

internet, social media & marketing consultant

pennsylvania - new jersey - new york

• Web, marketing & photography consulting

• Follow me on Twitter @mjesky

• View LinkedIn profile

• My CV / resume

The long tale… Mike’s CV / resume

901 Princeton Avenue, Suite 205

Palmerton, PA 18071

phone: 610-***-**** email: ******@**.***

find me online web: blog:

twitter: @mjesky linkedin: www.linkedin.com/in/michaeljesky

COMMUNICATIONS EXECUTIVE

Marketing / Advertising / Public Relations / Internet Specialist

Experienced advertising agency executive with a focus on Internet and social media marketing integration is seeking a Director of Marketing or Chief Marketing Officer (CMO) position with a progressive business / corporation that wants to invigorate its marketing efforts.

SUMMARY OF QUALIFICATIONS

An advertising agency vice president who helped grow and develop the agency over a 12-year period in an entrepreneurial fashion, taking it from out of the owner s basement and turning it into a respected agency serving a wide variety of clients. Experienced in all facets of advertising, marketing, public relations and web development, including a great deal of highly technical skill including web development, social media, photography and video production.

SKILLS

An experienced agency professional

Capable of dealing with challenging circumstances and last-minute changes

Internet and social media specialist

Keeps up-to-date constantly with the latest Internet advances and industry challenges

Integrated marketing plan development

Market research and analysis

Proven team leadership skills

Event planning and management

Media coordination and planning

Proposal writing and pitching

Extensive technical skills

Graphic design

Print production specifications

Advertising (print, outdoor, radio, television and Internet)

Television production

Radio production

Scriptwriting

Press release writing

Web development

Content management systems (Joomla, Wordpress and Drupal)

HTML email campaign creation and management

Google Adwords campaign management

Google Analytics report creation and interpretation

Search engine optimization (SEO)

Deep linking

Microsoft Access and MySQL database management and programming

CAREER EXPERIENCE

Vice President, Precision Design, Hazleton, PA July 1999 - Present

Agency co-director who helped grow a small startup firm from a basement (literally) to a medium-sized regional advertising agency with $1.5 million in billings, a nine-person staff, professional offices and a broad portfolio of clients spanning various industries such as health care, education, economic development, politics, industrial, retail, etc.

Second only to the owner of the company, was responsible for day-to-day management of the agency, including maintaining client relationships, facilitating project management and handling personnel matters.

Championed and led the agency s web development program, serving as the firm s chief web developer, architect and designer using HTML, ASP, PHP, CFM, Microsoft Access and MySQL coding skills.

Web sites developed by Mike Jesky include the firm s own, as well as some recent client websites such as,,,,, and .

Developed brand identity and marketing campaigns from start to finish for a wide variety of clients, including initial client meetings to determine their needs, proposal writing and presentation, graphic design, media buying, and prepress check for print materials.

Over the past 12 years, handled tasks and responsibilities for various agency positions including creative director, account executive, graphic designer, web developer and video editor.Journalist, Hazleton Standard-Speaker, Hazleton, PA January 1995 - July 1999

Journalist, photographer and editor at community newspaper serving 24,000 readers. Wrote news and human-interest articles on a daily basis. Later served as the only featured staff writer for the newspaper s inaugural Sunday edition, having been chosen for the position over several veteran writers. Identified the growing importance of the Internet in the 1990s and convinced newspaper owners to invest in building the company s first web site. Developed the newspaper s first Web site in 1997 as an independent subcontractor, coding the website by hand and developing an automated system for publishing classified advertisements to the site.

EDUCATION

Penn State University, State College, PA Bachelor of Arts, Journalism, December 1994

WHAT THEY SAY ABOUT ME

Mike is a self-starter with a sharp, creative mind. Probably Mike s biggest contribution at the Standard-Speaker was his versatility, as he was always willing and able to do any job including graphics, writing or editing. He is an independent thinker who always brings fresh perspective to every project.

Jeff Cox, Editor in Chief, Standard-Speaker, August 19, 2010

Mike is a creative, detail oriented, and personable individual who can always be relied upon to deliver quality work on time.

Christopher J. Haran, President and Chief Executive Officer at Northeastern Pennsylvania Technology Institute, August 17, 2010

Michael was a tremendous asset to the Berwick Industrial Development Association, Inc. (BIDA), when the economic development organization was developing its web page. He performed all of his assignments in a professional, conscientious and timely manner. His ideas were fresh and easily accessible. BIDA and its staff would highly reccommend him to any prospective client.

Stephen E. Phillips, Executive Director, BIDA, August 9, 2010

Mike and the Precision Design team have been an important resource for Penn State Hazleton for many years. We always know our projects, which span many departments across campus, will be completed with the highest levels of professionalism, creativity, quality and timeliness.

Susan Bartal, Public Information Coordinator, Penn State Hazleton, July 30, 2010

Mike knows his stuff. He is easy to work with, is very flexible and is a very good troubleshooter. He excels in Web design and provides an excellent product at a tremendous value.

James A. Cummings, Vice President, Marketing, Mericle Commercial Real Estate Services, July 30, 2010

Don t be shy drop me a line at ******@**.***

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