Sales Marketing

John Harkola

**** **** **** *****, ******** FL, *4238

941-***-**** ********@*******.*** www.johnharkola.com/

**-**** ******** ****** ***** on Knowledge, Vision, Focus, Commitment and Leadership

Highly motivated, creative, and versatile C-level executive with 30 years of experience in marketing, leadership,

management and development in industries utilizing computer-based technology to communicate, motivate and sell.

Specialized in bridging the gap between business and technology with an eye on profitability.

A visionary especially skilled at planning, integration and marketing of technology and products into existing lines of

business, based on targeted ROIs. Extensive knowledge of the Internet, marketing, management practices, measured

accountability and performance tracking.

Committed to the highest level of professional and personal excellence.

Major Career Accomplishments

Created companies, products, services, processes, business plans, forecasts and structure

Provided creative direction and production of over 400 projects in print, web, video, exhibits and

multi-media for fortune 500 companies including Eastman Kodak, Xerox, IBM, Shakespeare Fishing Tackle,

Remington Arms and many more

Created marketing/advertising plans and programs for both B to B and B to C

Specialized in the development and marketing of technology-based solutions through in-depth understanding of

computer technology, the Internet and markets/trends

Proficient in business and technical software applications

Simultaneously executed management, estimation, budgeting, creative direction, client services and operations

roles

Strong group communicator with public speaking experience

Received multiple national and international awards

Career Summary

Marketing & Technology Consultant, Sarasota, FL 2010-present

Design and production of marketing materials for both print and web

Web and print marketing/advertising consultation

Vice President of Operations, Nelson Publishing Inc., Nokomis, FL 2007-June 2010

Nelson Publishing produces periodicals and peer-reviewed journals to an international audience for medical, industrial,

technology and engineering. Under my direct leadership the company appreciated a 400% revenue increase within 12

months after implementing a comprehensive online business/marketing plan and restructuring the Web/IT departments.

The technology restructuring was further leveraged throughout the company, increasing communications, productivity

and a 10% material cost savings.

Promoted from Director of Online Operations (IT/Web) in 2008

Managed IT/Web, Traffic, Circulation, Marketing and Sales departments

Reported to President/Owner

Responsible for P/L, budgeting, purchases, department allocations and contracts

Designed and developed multiple online product offerings, increasing online revenues 400% in 12 months

Implemented electronic document handling/editing process resulting in materials cost savings and a reduction of

10% in publication production labor costs

Directed modernization of all electronic products, applications and processes including data base conversion to

SQL and implementation of online content management systems

Pioneered cross-platform automatic subscriber lead generation and reporting system

Reduced overall operational costs by $1.8 million in 22 months

Chief Executive Officer, RDC International, Sarasota, FL 2000-2006

Retrieval Dynamics, a wholly-owned subsidiary of RDC International Inc. was a pioneer in B to B wireless business

applications serving real estate, sales and industrial chemical markets. RDC was one of the first acknowledged

independent software providers for Blackberry, Sprint and Motorola, to bring business applications designed for wireless

handheld devices to market.

Co-founder and innovator specialized in identifying, designing and developing marketable wireless applications

for B to B

Served as Chairman of the Board

Created all business plans and market analysis reports

Raised over $20 million through Private Placement Offering

Instrumental in the design, branding and marketing of multiple wireless software solutions designed for

handheld devices focused in the areas of financial, real estate and sales

Conceived and produced solutions, business plans, budgets and market analysis

Managed client/vendor relationships from developing new business to maintaining ongoing lines of business,

including contract creation/negotiations, letters of intent and partnerships

Oversaw daily operations and personnel recruitment

President/Co-founder, C3 Communications, Lincoln, NE 1994-2000

C3 Communications, a boutique marketing and advertising agency, brought fortune 500 expertise to the small and mid-

sized market. Specializing in print, Internet, media and special events, the agency developed a loyal client list including

its local competition. Within the first year the agency was recognized for cost effective creativity and marketing

effectiveness via multiple awards.

Identified market and created business plans

Instrumental in client development and retention

Responsible for organizational structure, daily activities, estimation and creative direction

Developed multiple campaigns, corporate identities, product development and websites

Produced, marketed and coordinated special events (eg. air shows, parades and festivals)

Executive Vice President and Director, Bob Wright Productions, Rochester, NY and Dallas, TX 1972-1993

Bob Wright Productions, a division of The Bob Wright Creative Group, specialized in corporate sales meetings, new

product announcements, theme installations and specialty marketing. Serving mostly fortune 100 clients, BWP

pioneered computer controlled multi image and automated permanent installations for Eastman Kodak, IBM, The Bass

Brothers and Disney World.

Founder Bob Wright Productions Creative Director/Manager Established and maintained profit center

accounting for over 50% of total company revenue

Specialized in producing corporate communications for large audiences; new product presentations, sales

meetings, conventions and permanent installations

Pioneered computer-controlled multi-image/media presentation technology in conjunction with Eastman Kodak,

winning international awards as well as servicing many Fortune 100 Companies

Responsible for organizational structure, management, P/L and new account development/retention

Provided daily creative leadership for teams in two locations

Innovated multiple photographic and control techniques

Patented a photographic process of color substitution

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