Manager Sales

Peter Bartsch *****@************.*** +**.847-***-****

Innovative product professional with extensive experience managing and developing ecommerce, web, mobile and rich media

products for progressive, global organizations. Highly adept at defining & ensuring strategic vision is clearly executed, via roadmap

development and implementation, requirements articulation and team leadership. A history of developing successful products &

projects, on time and on budget, by leveraging emergent industry best practices.

AREAS OF EXPERTISE

Product Management Creative Design Management Video Compression & Delivery

Product Development User Experience Design (UX) Complex Systems & Hardware Integration

Strategy & Roadmaps Stakeholder Management Cartography

Agile & Waterfall Methodologies Mobile Development Emergent Technologies

EXPERIENCE

PRODUCT MANAGER, SIGNATURE SERVICES & INNOVATION / GOGO LLC / GOGOAIR.COM SEP 2011 PRESENT

Gogo Inflight Internet, available on over 4000 commercial flights, aboard over 1400 aircraft a day.

Champion the User Experience! Vet & develop proof of concept features. Listen, learn & refine with metrics & testing

Built proof of concept, now managing development of Gogo Flight Tracker, (deals with the unique realities of inflight Internet)

Work with Business Aviation and the new Global Sales group as needed, (half sales engineer, half product manager)

Work across teams, company wide, to identify, vet and ultimately champion innovation

Consultant for development of Business Aviation group s Inflight Android app

Increased revenue and retention with highest visited airborne portal feature; Flight Tracker, (with additional ad space & sponosorships

Developing Strategy & development partners for HTML5 based games, leveraging the unique realties of the inflight passenger

PRODUCT TEAM MANAGER WEB PRODUCTIONS / AIRCELL / ITASCA, IL OCT 2009 SEP 2011

Managed internal & remote developers, designers & information architects

Developed initial full sponsorship promotion model; increasing portal traffic, retention & revenue

Provided support & direction, as needed, to the Gogo Vision Inflight video project

Created the Gogo Mile High Badge with foursquare.com (concept / development / testing / marketing / metrics)

Worked with business development teams, (partnerships with Google, eBay, AMEX, T-Mobile, Honda, FedEx, Facebook, Coke)

Champion of contextually relevant ad targeting, (show ad if flight matched profile E.G only for flights to Vegas on a Friday evening)

R&D & Strategy for social & location based services

Managed development & UX of initial Gogo iOS & Blackberry apps

PRODUCT TEAM MANAGER AIRLINE CONTENT MANAGER / AIRCELL / ITASCA, IL APR 2008 OCT 2009

Responsible for all content on aircell.com, gogoinflight.com, & all airborne portals.

Managed external & in-house web development projects.

Ran Business User Acceptance Testing, (BUAT), Alpha & Beta testing for all airborne portals (laptop & mobile).

Produced "build to spec", high fidelity wire frames, comps & final assets for off shore development teams.

Produced creative as needed, (HTML, Photoshop, Flash, Video, etc).

Worked & QA d Internationalization of the Gogo Portal for Air Canada service, (English & French).

PRINCIPAL, DIGTHEPIXELS.COM JUL 2004 APR 2008

An Open Source digital agency; built d7tv.com and welovebeauty.com, and many other client sites.

Director, Online Productions / Cognistar.com / Southboro MA Jul 1999 Jul 2004

Sixth employee at startup. Became a leading provider of online continuing legal education with annual revenues over $2 MM.

One of four person team that developed prototype & versions 1.0 - 3.5 of Courseware & Learning Management System.

Instrumental in securing over $12 million in venture funding with functional prototypes, marketing collateral & strategy.

Designed process to capture, edit & encode all related media for courses. Then built a team & studio to scale.

Produced over 95 rich media courses, managing teams creating digital video, flash & HTML based courseware

On site manager nationwide for SME taping, including: top legal experts, Federal, Elected & Judicial officials.

ONLINE PRODUCER / SKYMALL.COM / NEW YORK OCT 1998 JUL 1999

Successfully pitched Connected DVD concept to SkyMall Board of Directors. Hired to produce DVD to be included in SkyMall cata-

log to offer rich media products & services to online browser who are otherwise limited by connection speeds.

Developed Broadband, D-TV & Connected DVD strategy & educational collateral on key concepts for VC road show.

Produced proof of concept web browser based 3D e-commerce demo for connected DVD with external developers.

INTERACTIVE SPECIALIST / LIFE FITNESS / FRANKLIN PARK, IL OCT 1994 JAN 1996

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Worked for the Director of New Product Development during the entire life of the Exertainment system; an interactive fitness

product for the SNES, made in partnership with Nintendo. I was involved in every major aspect of the product, including: research,

development, production, marketing & customer support, for both North America & Europe.

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Ran QA for 3 Exertainment / Super Nintendo (16 bit) titles; Speed Racer, Tetris, Mountain Bike Rally

Worked on prototyping, test marketing & refining modifications to the commercial version

Worked the Life Fitness booth @ several major shows in North America & Europe

Skateboard shop owner / F. A. Skates / Arlington Heights, IL Oct 1985 Jun 1988

Started skateboard shop from scratch, growing it to largest store by sales in Eastern US within

Full responsibility for Profit & Loss, purchasing, store management & HR

EDUCATION

Autodesk University, 3D Studio Max Certificate May 1998

Arizona State University, Tempe, AZ - BA Liberal Arts /Architectural Theory May 1993

School of the Art Institute of Chicago, Chicago, IL - Student-at-large Aug 1987 - Jun 1989

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