Vice President Software

Robert

W. Warfield

831-***-**** (Home)

408-***-**** (Mobile)

***@************.***

Professional Employment

**** ** *******, ******** ****, CA

Executive Vice President of Products. Responsible for

delivering the user experience through engineering, operations,

and product management. More news after I've been there awhile!

Callidus

Software

2001 to 2007, San Jose, CA

CTO and Senior Vice President of Research and Development.

Responsible for all Engineering at Callidus, the market leading

vendor of On-premise and On-demand Enterprise Incentive Management

software. Organization of 80 included development, QA, and docs.

Participated in all aspects of product development, design, and

vision for the product line. Took the company's products, strategy,

and positioning from pre-public part of the pack to an IPO'd undisputed

market leader. Made CTO presentations to customers in over $36

million in successful sales cycles. Handled level 2 and 3 support

escalations. Built 3 of the company's 4 major releases of TrueComp.

Expanded product line from TrueComp and reporting to include a

business process/workflow product and an analytics offering. Developed

the company's rule based grid computing positioning and competitive

strategy. Delivered the technology that enabled the company to

enter the OnDemand/SaaS market with the same product, and to develop

a series of Web 2.0-based products.

iMiner / PriceRadar.com

1998 to 2001, Campbell, CA. Executive Vice President of Products and Services, CTO.

Co-founded a startup in the e-commerce infrastructure space that

developed a proprietary textual data mining system. This system

was used to analyze buying patterns on eBay and other auction sites

to allow optimized listings of retail merchandise on these dynamically

priced exchanges. The company secured a number of top-tier retail

clients including Sharper Image, West Marine, and Good Catalogs.

Responsible for all product and content development, product marketing,

product management, company strategic direction, and business model.

Technology sold to eBay. PriceRadar had to scale for massive data

volume. We processed all of eBay's auctions daily, and PriceRadar

was the auction search partner for AskJeeves for whom we had infrastructure

to handle 10,000 simultaneous users of the service.

Rational

Software

1997 to 1998, Cupertino, CA. Vice President of Research and Development. Joined PureAtria

as part of Integrity acquisition to serve as the Vice President

of R&D for the Software Testing Business Unit, reporting to the

General Manager. Pure Atria was then acquired by Rational where

I continued to manage software development for the Test Factory

(Integrity QA technology) automated QA testing system.

Integrity QA Software

1996 to 1997, Campbell, CA. Vice President of Research and Development, CTO. Co-founded

a venture-backed startup that developed an automated software-testing

tool based on proprietary genetic algorithm software. The product

created an entirely new category in the software testing market.

Conceptualized product, built a team of 12, and managed them through

alpha test. Based on customer feedback from the alpha tests, Integrity

was acquired after less than a year of operation by Pure Atria (now

Rational) software for $43.5 million.

1995 to 1996, Santa Cruz, CA. Vice President of Desktop Development. Responsible for

startup of an Oracle product development organization to be focused

on creating world class Windows products. Responsible for proposing

products, specification, hiring, and all other aspects of the effort.

Reported to Senior Vice President Jerry Baker.

Self-Employed.

1994 to 1995. Consultant. Served as a consultant for many startup companies

and venture capital funds. Assisted startups in refining their visions

and adding process to their development programs. Assisted venture

capitalists in evaluating business plans and doing technical diligence

investigations. Worked with funds such as Kleiner Perkins, Mayfield,

Mohr Davidow, and Benchmark.

Louis H. Borders New Media Ventures

1993 to 1994, Palo Alto, CA. General Partner, Vice President of Systems. One of four

general partners of the venture capital fund. Responsible for refining

the business concepts, selecting appropriate business plans for

investment, and monitoring the performance of the portfolio companies.

Also responsible for staffing, architecture, and management of a

project to create a complete electronic retail system that included

CD-ROM multimedia catalog, online access, and a complete client/server

Backbone to manage all aspects of the business.

Borland International

1988 to 1993, Scotts Valley, CA. Senior Vice President of R&D. Responsible for all product

development at Borland. Departments included Engineering, Quality

Assurance, and Publications with a total of over 350 employees.

Joined Borland when they acquired Surpass. Took overall development

responsibility during a major restructuring and workforce reduction.

Maintained high morale with low attrition and kept products such

as Quattro Pro for Windows 5.0 on schedule. Re-engineered and standardized

development practices to make reductions in R&D expenditures one

of the most important expense reductions of the restructure. During

this time I was directly responsible for shipping 3 releases of

Quattro Pro for Windows, Paradox for Windows 1.0, 5 releases of

Quattro Pro for DOS, dBase for Windows, and numerous other products.

Reported to CEO and Sr. Vice President of Products.

Surpass Software

1984 to 1988, Novato, CA. CEO and President. Wrote business plan, raised venture

capital, founded, and managed all aspects of a PC software company

employing 30. Chief architect for all products including a Modula-2

compiler (M2SDS), an integrated spreadsheet/word processor/database

(Farsight), and Surpass, a 1-2-3 compatible spreadsheet that received

critical praise from the industry press. Managed the company to

profitability before Borland later acquired this technology and

team and released the Surpass product as Quattro Pro. Borland sold

$100M+ of the product in its first year.

Qualifications

22 years of executive experience with software and Internet companies

from early startup to industry-behemoth stage managing organizations

ranging from 6 to 350. Founded 3 startups. Run from startup stage through acquisitions and IPOs. Holder of 9 patents. Responsible

for product and business model conception, positioning, technology,

architecture, and hiring. Built many world-class teams that have successfully

delivered millions of lines of state-of-the-art code, much of it for

products that experts said "couldn't be built". Products have won scores

of awards. Responsible for numerous innovative marketing and creative

ideas. Supported sales and helped close large enterprise accounts and

strategic relationships. Participated in many merger and acquisition transactions both as the acquirer and the acquiree.

Strong sales capability. Made direct CTO presentations to customers

that resulted in over $36 million in successful sales cycles during

my tenure at Callidus selling to Global 2000 CxO's. Have raised nearly

$20 million in early stage venture capital money for 3 startups.

Development methodologies led to a paper published by AT&T Labs

researcher James Coplien in June 1994 showing the Quattro Pro for Windows

team had the highest productivity they had measured as part of their

Pasteur project to understand software development productivity. The

paper was entitled, "Borland

Software Craftsmanship: A New Look at Process, Quality and Productivity."

Today, this approach is widely used under terms such as Extreme Programming

(XP), Agile Programming, and Scrum.

Detailed understanding of a wide range of technologies including:

Enterprise-grade high-volume high-availability software both On-premise and On-demand

Distributed software and Databases

Grid computing

OnDemand / Saas / SOA architectures

E-commerce infrastructure and ERP

Business Intelligence, Reporting, Portals, and Analytics

Enterprise Application Integration including Service Oriented

Architectures (SOA), Web Services, and ETL-based approaches

Internet and related technologies including Web 2.0 technologies

and AJAX.

Data Mining, including Full-text Retrieval

Genetic Algorithms

User Interface Design

Business Process and Workflow

Software Development Process and Productivity

Education

May 1983. Bachelor of Arts in Computer Science, Rice University.

February 1984. Graduate Studies in Computer Science and Business

Administration, Rice University. Completed all requirements for

PhD except thesis.

Published Articles

Sandhill.com

Software

Business Online

Software

Business Executive Report Newsletter

Software Platforms

Java, J2EE (WebLogic, WebSphere, and JBOSS), .NET, VB, C++,

Oracle, SQL Server, DB2, Actuate, Business Objects, Hyperion Essbase,

NT, Solaris, AIX, HP/UX, Linux, SAP "Powered By" NetWeaver.

All material 2001-2006, Robert

W. Warfield.

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