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November 21, 2012

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Table of Contents4.1 Interaction Design Association (IxDA)5.2 9th Brazilian Biennale of Graphic Design (“Design Memoirs” Category)Summary

Itamar Medeiros, from Brazil, currently lives in (China), where he works as at the Architecture, Engineering & Construction Industry Group of and helps promote Interaction Design as a for the Interaction Design Association .

Working in the industry since 1998, Itamar Medeiros has developed several websites and interactive media campaigns, both as and, later, as for several new media agencies in Pernambuco, Brazil.

As an specialist, served as board member of the, and held several lecturing positions, including at the Department of Design of (UFPE), of Cognition and Information Technologies at the of, and of the Visual Communication Department of at, China.

Recently, he has been awarded with an MA (with ) in at Northumbria University (Newcastle, UK) for his thesis Designing the User Experience: Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments .

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Experience

Senior User Experience Designer

Public Company; 5001-10,000 employees; ; Computer Software industry

August 2011 Present (1 year 1 month), China

In this position, I envision, research, design and validate new workflows and user interaction models for industry leading 3D design products, synthesizing user experience strategy, product management vision, user needs, and technology constraints to design and deliver user interaction prototypes and standards that optimize product usability, usefulness and user delight. I also evangelize next generation platform standards and work cross-functionally to evaluate, design, build, and test new product solutions.

This position is associated with:

1 Project:

Local Coordinator, Shanghai

Interaction Design Association (IxDA)

Nonprofit; 51-200 employees; Design industry

September 2007 Present (5 years), China

The Interaction Design Association (IxDA) is an international non-profit organization with a mission to advance the discipline of Interaction Design. We do this by creating platforms for our members to gather on, such as a 10,000+ member discussion list, annual conferences and local events. As local coordinator for Shanghai, I help the community organize events and facilitate face-to-face meetings that provide a platform of information/knowledge sharing, as well as networking opportunities.

This position is associated with:

1 Organization: Interaction Design Association (IxDA)

1 Project: Digital Culture in China: INTERACTION DESIGN

Principal Consultant

{ design@tive } information design

January 2004 Present

{ design@tive } information design is a design consultancy that helps new businesses with their brand development, web site traffic growth, web site UI and advertising revenue.

This position is associated with:

1 Honor or Award:

4 Projects

User Experience Manager

Public Company; 5001-10,000 employees; ; Computer Software industry

January 2008 August 2011 (3 years 8 months), China

In this position I manage a team of user experience professionals who’s duties include user research, interaction design, visual design, and usability engineering for Autodesk’s Infrastructure Modeling Product Line based in Shanghai, producing computer software for desktop Geospatial Information Systems (GIS) and Web Mapping.

This position is associated with:

2 Projects:

Product Designer

Public Company; 5001-10,000 employees; ; Computer Software industry

October 2007 December 2009 (2 years 3 months), China

Autodesk is the world’s leading design software and digital content company, offering customers progressive business solutions through powerful technology, products and services. Its recently established new research and development center in Shanghai with 1,500 employees is the biggest R&D center among multinational firms in China.

My roles at Autodesk include: researching and validating clear and achievable interaction design specifications for the company’s computer software products based on user input; translating customers needs into innovative design solutions; optimizing product usability, learnability and customer satisfaction; creating and documenting conceptual designs and feature specifications.

Assistant Program Director

Public Company; 1001-5000 employees; Education Management industry

October 2006 December 2007 (1 year 3 months), China

Raffles Design Institute is an enterprise of Raffles EducationCorp, which established its first college in Singapore in 1990, and is today the leading education group in Asia, with 15 Raffles Design Institutes in Singapore, Mumbai (India), Bangkok (Thailand), Kuala Lumpur (Malaysia), Sydney (Australia), Ho Chi Minh (Vietnam) and Auckland (New Zealand), and eight in China located in Shanghai, Beijing, Huizhou, Changchun, Guangzhou, Ningbo, Changzhou and Wuhan.

My roles at Raffles Design Institute included: manage an international faculty body of 27 teachers, coordinate two BA programmes (BA Hons Visual Communication & BA Hons Design for Multimedia), both validated by Northumbria University (Newcastle, UK); write/adapt/adjust the curriculum (module descriptions, lesson plans, and teaching materials) of the Interactive Media Design Diploma program.

Assistant Professor

March 2003 June 2005 (2 years 4 months), Brazil

Teaching the Human-Computer Interaction modules (Cognition & Information Technologies, e-Commerce) at the Information Systems undergraduate program at FACULDADE SANTA MARIA, Brazil.

Senior Consultant

Fundicao Design & Technology

June 2003 June 2004 (1 year 1 month), Brazil

Fundicao was the first design and usability research company to establish at the, the largest Information and Communication Technology Cluster in Brazil with a focus on software development, hosting over 100 companies that generate more than 3,500 jobs and is responsible for 3,5% of Gross State Product of, in the Northeast of Brazil.

My roles at Fundicao included: planning Information Architecture for new media projects; research & development of usability solutions for software interfaces;

Lecturer

Universidade Federal de Pernambuco (UFPE)

Educational Institution; 501-1000 employees; Computer Software industry

March 2002 March 2004 (2 years 1 month), Brazil

Teaching position of Hypermedia classes at the undergraduate graphic design program at the Design department at the UNIVERSIDADE FEDERAL DE PERNAMBUCO, Brazil

Coordinate research activities of the design interns at the at the UNIVERSIDADE FEDERAL DE PERNAMBUCO, specifically in the area of technology.

This position is associated with:

3 Projects:

Freelance Photographer

July 1998 March 2004 (5 years 9 months)

Covered major Music Festivals in Pernambuco, Brazil:

-Abril pro Rock;

-P -no-Rock,

-S.O.S. para Vida.

Creative Director

[ interative media ]

March 2001 June 2002 (1 year 4 months)

In May 2007, GLOBAL TECH and PIXEL8 merged their operations under a new brand, launching FISHY. The new company starts with a portfolio of over 60 clients and a team of 30 professionals.

My roles at PIXEL8 included: planning Information Architecture, Branding and Advertising strategies for companies/products on the Internet; design web sites in the company’s portfolio;

This position is associated with:

1 Project:

Art Director

Privately Held; 11-50 employees; Internet industry

March 2000 June 2001 (1 year 4 months), Brazil

Icorp is an interactive media agency specialized in planning and development of digital enterprises, with more than 10 years of experience operating in Brazil.

My roles at Icorp included: execution of Information Architecture, Branding and Advertising strategies for companies/products on the Internet; design, implement and maintain websites in the company’s portfolio;

This is associated with:

1 Project:

Web Designer

Radix

Privately Held; 11-50 employees; Computer Software industry

June 1999 June 2000 (1 year 1 month)

Radix was the biggest search engine in the Brazilian Internet. Radix’s engine is based on robots that automatically index Internet pages, adding 500,000 sites per day to its database. The service was rendered obsolete by the rise of Google.

My roles at Radix included: brand development; web site UI; advertising/brand strategy; Interface Design of software of both Desktop Applications and the Internet.

This position is associated with:

1 Project:

Graphic Designer

Nonprofit; 501-1000 employees; Information Technology and Services industry

February 1998 January 2000 (2 years), Brazil

C.E.S.A.R, Recife Center for Advanced Studies and Systems, is one of the main providers of Information Technology and Communication solutions for the Brazilian market. C.E.S.A.R has the international CMM level 2 certification for its software development process. In addition, it is an institution recognized by Brazil’s Science and Technology Ministry to perform R&D projects for hardware producing enterprises.

My roles at C.E.S.A.R included: Interface Design of software of both Desktop Applications and the Internet, collaborating with Software Engineers and Project Managers on producing documentation; Execution of advertising campaigns, specifically for the web; design, implement and maintain web sites in the company’s portfolio.

Education

Northumbria University

2007 2008

Grade:

Awarded with DISTINCTION in the MA Design Professional Practice at in Newcastle upon Tyne (UK), with the thesis Designing the User Experience: Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments

This education is associated with:

1 Honor or Award:

Universidade Federal de Pernambuco

2000 2001

Dissertation Title: “Beauty is in the Eye of the Beholder: a panorama of the discussion on Usability and Aesthetics issues on the Web”, 2002

Activities and Societies: Coordinate the distance learning research activities of the interns for the, Board of Directors of the

Universidade Federal de Pernambuco

1998 2000

Major: Graphic Design

Activities and Societies: Center of Arts and Communication Basketball Team,

OrganizationsInteraction Design Association (IxDA)

July 2005 to Present

Sociedade Brasileira de Design de Informa o

July 2003 to December 2004

The Brazilian Society of Information Design (SBDI) is a scientific society that brings together scientists, lecturers and graphic design professionals, raising awareness of problems regarding the management and production processes of visual information.

I served a two-year term as the treasurer of the BRAZILIAN SOCIETY OF INFORMATION DESIGN

Honor and AwardsDISTINCTION in the MA Design Professional Practice

July 2009

Awarded with in the MA Design Professional Practice at Northumbria University in Newcastle upon Tyne (UK), with the thesis Designing the User Experience: Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments

9th Brazilian Biennale of Graphic Design (“Design Memoirs” Category)

Associa o de Designers Gr ficos (ADG Brasil)

February 2009

“” exhibition selected for the 9th Brazilian Biennale of Graphic Design (Category “Design Memoirs”), 2009