Project Manager Management

Cory Lebson, M.B.A., M.A.

***** ********** *****, ****** ******, MD 20902 - ****@**********.*** - 301-***-**** - @corylebson

CLEARANCE: TOP SECRET (ACTIVE)

Personal Profile

Eighteen years of experience in user research & evaluation, information architecture and data analysis

Dynamic training and presentation skills, comfortable with audiences of all levels

Extensive experience writing reports, RFPs, proposals, project plans, grants, book chapters, and articles

Established ability to manage user experience (UX) projects, research, staff and vendors

Passion for efficiency and improved productivity

Enjoyment of learning with degrees in business (M.B.A.), sociology (M.A.), and psychology (B.S.)

Research & Evaluation

Usability testing - Lab-based/remote/in the field, eye tracking, and expertise with TechSmith Morae

Heuristic reviews including evaluation of web content and use of plain language

Requirements gathering - Stakeholder/user interviews, reviews of documentation, and competitive analyses

Accessibility - Section 508 reviews and training, W3C WCAG

Market research - Both quantitative and qualitative

Survey design, implementation, and analysis

Focus groups related to websites and technology

Web analytics Google Analytics and WebTrends including synthesis with other forms of analysis

Information Architecture

Reviews of site structures and proposals for new organizational schemes and taxonomies

Card sorts including both online and offline efforts, creation and analys is of dendrograms

Search engine optimization, site search analytics, metadata, federated search, faceted classifications

Data Analysis & Reporting

Quantitative analysis of data with Microsoft Excel, SPSS Base and SPSS Custom Tables

Basic understanding of univariate and multivariate statistics

Design

Development of prototypes and wireframes with PowerPoint, Visio, Axure, and HTML

Cognitive walkthroughs of static and interactive designs with representative users

Projects for

Consulting Organizations Government Agencies Non-profit Organizations

American Institutes for Research Agency for Healthcare Research and Quality Airline Tariff Publishing Co.

CACI Bureau of Economic Analysis American Chemical Society

CSC Consulting Bureau of Labor Statistics Berman Jewish Policy Archive @ NYU

Design for Context Department of Defense Leading Age

Digital Management Department of Homeland Security NatureServe

Eureka Facts Department of Labor Neighborworks America

Eye Street Solutions Federal Bureau of Investigation Nemours

Fors Marsh Group Federal Emergency Management Agency North American Jewish Data Bank

IQ Solutions Internal Revenue Service

Educational Organizations

Key Lime Interactive Library of Congress

Limina Application Office National Aeronautics and Space Administration K12, Inc.

Mobiletech National Cancer Institute U.S. Dept. of Education

Motivate Design National Institute of Allergy and Infectious Diseases University of Connecticut

Navigation Arts National Institute of Child Health & Human Development Editorial Projects in Education EdWeek

Ukeles Associates, Inc. National Institute of Standards and Technology

Financial

UserWorks, Inc. National Library of Medicine (NLM)

Westat Nuclear Regulatory Commission Apple Federal Credit Union

Woodbourne Solutions Substance Abuse & Mental Health Service Administration Ernst & Young

United States Army Fast Enterprises

Telecommunications

United States Department of Agriculture Propark America

United States Patent and Trade Office

Arbitron Realized Financial Solutions

former Bell Atlantic Tele-TV Wittman, Inc.

eCommerce

Verizon Business Services

Avid Technology Other Commercial

Simplexity Wirefly

GlobalSpec Intel

Sprint

Rosetta Stone Kodak

Time Warner Cable

Louis Berger Group

Cory Lebson, page 2

Recent Projects

Federal Emergency Management Agency (Eye Street Solutions, 2008 - 2012)

Creation of two-day web usability workshop now offered both monthly at FEMA HQ and nationally to FEMA

regional offices and disaster field offices over 600 people trained

Disaster survivor usability studies with survivors in Galveston, Atlanta, Nashville, Chicago, Raleigh and Tampa

Disaster manager usability studies at conferences in Orlando, San Antonio, Toronto and Las Vegas

Interviews with Disaster Relief Center (DRC) and Joint Fie ld Office (JFO) staff

Usability studies of FEMA mobile sites and applications with disaster survivors and homeowners

Eye tracking usability study on disaster preparedness content for Ready.gov

Focus groups with disaster managers, disaster survivors, genera l public and disability leaders

Heuristic usability assessment of approximately 40 FEMA and DHS websites and mobile sites and apps

Card sorts with disaster survivors, disaster managers and the general public

Extensive user experience support for FEMA s new Drupal implementation and website migration

Developed new FEMA style guide that was adopted agency -wide

Extensive involvement in projects related to accessibility/section 508, SEO, web analytics and ForeSee surveys

Related Publication: Lebson, Cory. 2011. "The Critical Importance of Web Usability in Disasters: Efforts to Promote

Usability at FEMA." International Association of Emergency Managers (IAEM) Bulletin, V. 28 #11.

Related conference presentation includes: Lebson, Cory. 2010. How can FEMA s Individual -Assistance Web

Resources Be Improved? Individual Assistance ESF #6 Conference, San Diego, California, April 28, 2010.

Westat (2008 - 2012)

Information architecture analysis of intranet with card sort activity and "first click" analysis

Heuristic reviews, card sorts and wireframe mockups for existing Westat government clients

Navigation Arts (2009-2012)

Part of extended team leading usability tests for existing Navigation Arts clients

Limina Application Office (2010 - 2012)

Four-day experiential learning training for Limina client on usability testing process

Stakeholder and user interviews and usability tests for existing Limina clients

Design for Context (2012)

Part of extended team, leading usability studies and focus groups for exi sting Design for Context government

clients.

Key Lime Interactive (2012)

Conduct mobile usability tests for existing Key Lime private sector clients

Eureka Facts (2010-2011)

Mentored market research staff in conducting usability testing and using Morae software

Conducted card sort and heuristic review of Nuclear Regulatory Commission (NRC) site

Fast Enterprises (2010 - 2011)

Consulted on custom implementation of tax payment portal for City of Arlington

Usability testing of tax payment process for the States of Alabama and Mississippi

UserWorks, Inc. (1994 - 2011)

Intern (1994), staff human factors engineer (1995), director (2004 -2007),

Contractor (1996 - 2004; 2007 - 2011)

Member of management team: company operations, client relations and business dev elopment

Managed projects involving user research, SEO, web analytics, and information architecture

Created wireframes, web prototypes and web sites

Developed and managed 40,000 person recruitment and reminder system

Responsible for internal IT operations: management of IT team, usability labs and staff support

Cory Lebson, page 3

Selected Past Projects

IQ Solutions (2005 2009)

FBI, 2005: Stakeholder interviews, user interviews and multiple rounds of usability testing

NIDA, 2006: Usability tests of NIDA drug awareness games, user research at student fair

Consulting services to social market research team to streamline data collection and analysis

K12, Inc. (2007 - 2008)

Managed staff and external vendors as Usability & Market Research Director

Advocated for usability and user research throughout the company

Oversaw usability tests of distance learning products

Drafted RFPs and managed vendors for satisfaction surveys that required third -party validation

Directly involved with all aspects of survey design, implementati on, analysis and reporting

Responsible for survey analysis mainly using SPSS, Access, and Excel to analyze Vovici output

Digital Management (2008)

Expert reviews for a number of Interactive Tables applications

Provided documentation detailing places where existing applications were not 508-compliant

Developed supplemental wireframes to illustrate recommendations

Airline Tariff Publishing Co. (ATPCO) (CSC Consulting, 2007)

Senior consultant/Usability Engineer for CSC

Involved in project to convert TN3270 "green screen" systems into web-based applications.

Managed user experience activities for "batch processing"

Meetings with business teams, requirements gathering, heuristic reviews, and wireframes

Department of Education (UserWorks, 2006)

Information architect for Federal Resources for Educational Excellence (FREE) site

Analysis of IA for both web-based front-end and Oracle-driven back-end

Produced IA evaluation that recommended changes to data structure and site architecture

Managed production of high-fidelity site prototype, then performed cognitive walkthroughs

Produced database to help staff catalog, tag and visualize data structures for web resources

Note of appreciation is included on FREE site's "About" page

University of Connecticut Health Center (1998 - 2004)

Research Associate in the Department of Family Medicine

Project to integrate handheld computers into the medical school curriculum

Managed program to train UCHC faculty on the educational uses of handheld computers

Developed mobile student encounter log: creation of wireframes and interactive prototype

Managed programmers to develop final product subsequently utilized by the medical school

Medical sociology research on quality of care for asthmatic children in impoverished areas

Education

Master of Business Administration (M.B.A.) University of Connecticut 2001

Areas of interest: Management of technology and marketing

Master of Arts in Sociology (M.A.) University of Connecticut 1999

Areas of interest: Quantitative and qualitative research methods, technology and religious demography

Bachelor of Science (B.S.) with Honors in Psychology University of Maryland Honors Program 1994

Areas of interest: Research methods and human factors

Extensive hardcopy portfolio that illustrates work efforts is available for in-person presentation.

See recommendations on LinkedIn (http://linkedin.com/in/lebson)

This resume was last updated on November 14, 2012. (Most recent version at www.lebsontech.com)

Cory Lebson, page 4

2012 User Experience Community Activities

User Experience Professionals Association (UXPA) Leadership ( since 2009)

UXPA DC Chapter - President 2010 - 2012 (Board member since 2009) - Responsible for running one of the

strongest US chapter with the help of the board and volunteers, and for overseeing monthly event planning and

events, web and membership management and social media pages. Also heavily involve d with UserFocus 2010,

2011 and 2012 conference planning.

UXPA International - Board of Directors (Director of Strategic Partnerships since 2012) - Responsible for reaching

out to national and international organizations in order to establish connections a nd cross-promote activities and

ideas, served on elections committee and involved with 201 3 conference planning.

Publications

Lebson, Cory. 2012. Making Usability a Priority: Advocating for the Value of User Research Intercom

Magazine. October 2012.

Lebson, Cory. Publication pending 2012. Care About Your UX Career? Network Now! User Experience

Magazine, Volume 11, Issue 4.

Radio Shows

Lebson, Cory. 2012. User Experience: What s it all about and why does it matter? IMI Tech Talk (KFNX News -

talk Radio 1100, Phoenix, AZ). July 15, 2012.

Lebson, Cory, Morgan Reed, Greg Flory and Briand David George. 2012. User Experience and Technology.

The Kojo Nnamdi Show: Tech Tuesday (NPR affiliate WAMU 88.5, Washington, DC). April 10, 2012.

Conference Presentations

Lebson, Cory. Do you care about your career? Network now! User Experience Professionals Association DC

Chapter UserFocus 2012 Conference, Washington DC: October 19, 2012.

Lebson, Cory. User Experience Evaluation: What You Need to Know! Mid-Atlantic Developer Expo (MADExpo),

Hampton VA: June 27 & 28, 2012.

Lebson, Cory. Web Accessibility: What s it all about? Mid-Atlantic Developer Expo (MADExpo), Hampton VA:

June 27 & 29, 2012.

Lebson, Cory. 2012. "Shout it from the Rooftops: Raising awareness of UX throughout your organization. 2012

Conference, Las Vegas NV: June 7, 2012.

Lebson, Cory, Lorie Whitaker, Chris Hass. 2012. "Ask not what your chapter can do for you, but ask what you can

do for your chapter! 2012 Conference, Las Vegas NV: June 6, 2012.

Meetup Presentations

Lebson, Cory. The Brand is You: Market Yourself with LinkedIn, Facebook, Twitter and Google JobAssist, Silver

Spring MD: November, 12, 2012.

Lebson, Cory. Network Now to Enhance your UX Career: Boston and (Way) Beyond UXPA Boston World

Usability Day Event, Cambridge MA: November 8, 2012

Lebson, Cory. What Every Researcher Should Know about Qualitative user Experience Studies Qualitativ e

Research Consultants Association (QRCA), Rockville MD: September 21, 2012.

Lebson, Cory. User Experience: What s does it really mean and why should a project manager care? The

Capital Technology Management Hub, McLean VA: June 12, 2012.

Lebson, Cory and John Whalen. "Mobile UX: Burning Questions about Mobile Usability" MoDevDC Meetup,

McLean VA: April 11, 2012.

Live Webinars

Lebson, Cory. Making Usability a Priority: Advocating for the Value of User Research Society for Technical

Communication (STC). October 23, 2012.

UX Community Service

McGovern, Joanne, Ron Jones, Jessica Skretch, Cory Lebson and Steve Krug. 2012. Win a Usability Test Video

Content Panel of Judges for GSA. Washington DC: March 2012.

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