Sales Marketing

*********@***.***

Years of Work Experience: ** to 20

Current Employer: Self

Current Title:

Owner

Current Salary: 100K to 149K

Current Duties: sales and marketing

Looking for: sales and marketing

Maximum Travel: 25

Position Type: Either

College Attended: Southwestern

Highest Degree Attained: Associates

Available Start Date

: 2003-08-12

Cover Letter

To Whom it May Concern:

Please review my resume and give me a call!

Thank you,

Kathryn McDonald

Resume

KATHRYN MCDONALD

523 Paseo Burga

~ Chula Vista, CA 91910

Home Phone: 619-***-****

~ Home Fax: 619-***-****

Cell Phone: 858-***-****

~ E-Mail: *********@***.***

Capabilities and Strengths: Extensive high level sales, promotional marketing, licensing

and strategic planning experience on a domestic and international level; strong

interpersonal, communication, leadership and problem solving skills; self-motivated,

assertive, detail oriented, well organized with the ability to excel in high pressure

environments.

PROFESSIONAL EXPERIENCE AND ACCOMPLISHMENTS

PRESIDENT / OWNER - MAY,

2001

to PRESENTTHE GLOBAL TOY BOX, LLC, San Diego, California

Established a consulting and premium sourcing company to represent companies such as Hong

Kong based Marlow International, and Fifth L'ement International and USA based Strottman

International, as well as my own business. The main purpose is to service existing clients

such as Microsoft, Fuji Film, Coca-Cola, Avon, Tricon, The March of Dimes, Reader's

Digest, Gillette and The Losani Group as well as to bring in new clients. Services include

the creation, presentation, sourcing, manufacturing and sale of promotional products to be

utilized as sales incentives, gift with purchase or self-liquidation offers. Products vary

from soft and hard goods, toys, apparel, office and lifestyle related items to traditional

corporate gifts.

Accomplishments: Successfully worked through a lengthy RFP process involving over 100

other suppliers to negotiate and win an exclusive agreement with ChevronTexaco for the

supply of promotional products and premiums for the Latin America and European markets

(estimated sales to be US$ 5 - 8 million annually). Launched a new product range

successfully for Fifth L'ement, acquired contract manufacturing for the Wunderman agency

for the manufacture of Chevron's Toy Car program. Additionally, have managed the RFP

process for Burger King, Hershey Foods and Deloitte opportunities. Travel both

domestically and internationally.

EXECUTIVE DIRECTOR

- MAY, 2000 to MAY, 2001APPLAUSE GLOBAL ALLIANCES, San Diego & Woodland Hills, California

Executive Director, for the Global Alliances division of Applause, Inc., a $100,000,000+

company with retail distribution worldwide. Reported directly to the Senior Vice President

and partner/owner. Hired to open a sales office in San Diego and to develop a new client

base and assist in the diversification of the company's product offerings and

manufacturing disciplines; create new business opportunities and develop long term

relationships with major premium clients both in the United States and internationally.

Brought in new clients such as The Reader's Digest, March of Dimes, Six Flags, the Losani

Group, and Big 5; managed existing clients such as Taco Bell and KFC International.

Traveled both domestically and internationally.

Accomplishments: Sold in approximately $6,000,000 worth of business in less than a 10

month time period, negotiated contract deals with the March of Dimes and The Losani Group

worth in excess of $4,000,000 a year; developed relationships with licensors which lead to

incremental premium business.

VICE PRESIDENT, PROMOTIONS - MARCH, 1999 to MAY, 2000

FOTOBALL USA, San Diego, California

Vice president of Promotions for the Fotoball Marketing division and a Director of

Fotoball USA, a publicly held company specializing in sports products for promotional use,

for sale at retail and contract manufacturing for large multinational entertainment

companies. Responsible for maximizing relationships with the company's licensors such as

NFL, MLB, NHL, Warner Bros., Nickelodeon, XFL, United Media and Coca-Cola by creating

promotional opportunities utilizing Fotoball products. Promotional partners included major

corporate sponsors and consumer products based companies such as Kraft, Nabisco,

Tropicana, XFL, Burger King, McDonald's and various financial institutions whereby

promotional products are used for trade and consumer incentives. Traveled throughout the

United States.

Accomplishments: Introduced new promotional partners and areas of business to the

company, we well as renewed and strengthened relationships with past partners. Sold in new

business with major consumer packaged goods companies and non-traditional avenues

utilizing the company's entertainment and sports products.

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Kathryn McDonald

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VICE PRESIDENT

SALES AND MARKETING - OCTOBER 1996 to MARCH 1999

LULIRAMA / MCMASON INTERNATIONAL, Laguna Niguel, California

Partner and co-founder responsible for developing new clients and business opportunities

and expanding the range of services and products provided by the company. Worked with

major licensors to assist in the development and sales of their properties by offering

innovative premium products for their promotional partners. Developed licensed and non-

licensed premium concepts and presentations in conjunction with the creative and

manufacturing departments for presentation to major clients such as Burger King, PepsiCo,

Frito-Lay, Little Caesars, Dole and Del Taco. Traveled extensively both domestically and

internationally.

Accomplishments: Brought new clients / business to the company such as Dole, Twentieth

Century Fox, Losani South America, Kellogg's South Africa, Del Taco and Burger King.

Developed and increased the range of premium products sold to new and existing clients.

VICE PRESIDENT WORLDWIDE PREMIUM SALES

- MAY 1993 to OCTOBER 1996

ALCONE MARKETING GROUP, Irvine, California

Vice President, Worldwide Premium Sales working on U.S. and international premium and

promotion sales for one of the top sales promotional agencies in the United States, with

sales of over 100,000,000 annually. Developed licensed and non-licensed premium concepts

and presentations in conjunction with the creative and manufacturing departments. Worked

with major studios and licensors such as Disney, Buena Vista International, Warner Bros.,

Marvel and Turner Home Entertainment. Traveled extensively both domestically and

internationally.

Accomplishments: Managed the US and International Burger King premium business with sales

of over $60,000,000 annually. Directly responsible for taking the sales of the Burger King

International account from $500,000 in 1993 to over $4,000,000 in 1994 and to over

$10,000,000 in 1996. Sold in premium programs such as The Hunchback of Notre Dame, Toy

Story Home Video and The Lost World to the Burger King US system. Directly responsible for

securing the Burger King international account as "Agency of Record" and exclusive premium

supplier. Responsible for developing yearlong "global" licensed premium programs /

calendars for the Burger King International system and negotiated and secured the

contracts for the licensed properties on behalf of Burger King. Brought in new, non-

Burger King clients such as Kodak Europe, BBDO Latin America, and Baskin-Robbins.

DIRECTOR, INTERNATIONAL DIVISION - APRIL 1991 to MAY 1993STROTTMAN INTERNATIONAL, Irvine, California

Established the international division for this leading sales promotional agency.

Researched and developed premium and promotion programs to clients in South America, The

Pacific Rim and Europe, as well as recruitment, negotiations and management of

international sales agents. Worked with major licensors to assist in the development and

sales of their properties to Strottman's clients. Also developed sales materials,

catalogs, customs sample packages, concepts and marketing information. Traveled both

domestically and internationally.

Accomplishments: Directly responsible for bringing sales from zero to over $750,000 in an

18 month period. Presented Strottman's capabilities to new and potential international

clients and agents. Established and managed a group of international agents to represent

Strottman's services worldwide. Sold in premium programs to KFC international, Hungry

Jack's (Burger King Australia) and a year long licensed program to Denny's Mexico.

MANAGER, LICENSING SERVICES - SEPTEMBER 1989 - APRIL 1991LIGHTING BOLT / INTERNATIONAL LICENSING CORPORATION, San Diego, California

Responsible for marketing and promotional activity, royalty reports, sales projections,

advertising and co-op budgets for 25+ domestic and international licensees. Responsible

for all domestic and international trade show participation, design of booth, set-up and

sales meetings. Developed new product category opportunities and activated sales

presentations to potential licensees. Worked in conjunction with advertising and public

relations agencies to develop direct mail, press and advertising programs. Traveled

domestically.

Accomplishments: Developed and implemented an efficient and cohesive licensing services

department for the Lighting Bolt brand.

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Kathryn McDonald

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LICENSING AND MARKETING MANAGER - AUGUST 1988

to SEPTEMBER 1989TOP HEAVY PTY., LTD

., Sydney, Australia

Responsible for establishing and maintaining an on going licensing and marketing program

for this major apparel manufacturer in Australia. Duties included expanding and developing

new product ranges, directing negotiations with licensing principals in Australia, the

United States and Europe. Responsible for art direction, sampling and royalty reporting.

Directed sales and merchandising to existing and new retail accounts. Traveled both

domestically and internationally.

Accomplishments: Negotiated contracts for licensed properties such as Harley-Davidson,

Batman, Looney Tunes, Marilyn Monroe, Guns 'n Roses and Pink Floyd. Responsible for

opening major new retail accounts.

ACCOUNT EXECUTIVE - JUNE

1987 to AUGUST 1988IN CHARACTER PTY., LTD. / WARNER BROS

., Sydney, Australia

Responsible for the fashion, accessories and textile accounts for this leading licensing

and marketing firm, which represented major U.S. and Australian corporations. Licensors

and properties included Warner Bros., MCA Universal, Columbia Pictures, Paramount

Pictures, DC Comics, Camp Beverly Hills, and the Australian television channels 7 and 10

network properties. Direct liaison with all major retailers and manufacturers, negotiated

contract details and assisted with art/design direction. Traveled domestically and

internationally.

Accomplishments: Developed major new retail accounts and licensees. Responsible for

signing the largest Batman apparel deal at the time, with royalties paid in excess of

A$1,000,000.

MARKETING AND MERCHANDISING ASSISTANT - JULY

1983 to MAY 1987HANG TEN / INTERNATIONAL LICENSING CORPORATION, San Diego, California

Assisted in developing, managing and maintaining the Hang Ten trade mark and the

licensing program for Dennis Conner in his effort to win back the America's Cup 1994-1987.

Coordinated with licensees worldwide, handling their needs for marketing, merchandising

and promotional aides. Assisted in preparing advertising campaigns and approval of sample

garments and accessories, artwork, and coordination of all trade shows and annual licensee

conventions.

Accomplishments: Developed a cohesive and effective marketing communications system while

developing my marketing and licensing skills and experience.

EDUCATION AND AFFILIATIONS

Southwestern College,

San Diego, California

Continued general education with emphasis on marketing and art/design

- 1980 to 1984

Graduate of the Phillip Crosby Quality College Program - 1993

Member of the International Marketing Association of Orange County

- 1991 to 1997

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