Sales Marketing
Resume:
Desired Job Title: Sales and Marketing executive
Current salary: $150000.00
Desired salary: $150000.00
First name: Joanne
Last name: Waage
Address: **** **** ******
State: California
Zip: 94109
City: San Francisco
Country: USA
Home Phone: 917-***-****
Email: ************@*****.***
Work Phone: Best time to call: Morning at home
Contact you at work:No
First contact: Email
Education level: College Degree
in Political Science
Interested to work in industries: Cable Television, E-commerce - Marketing and Sales, Entertainment, Executive, Management - Marketing, Management - Sales, Management - Upper Level $100k +, Marketing - Communications, Marketing - Direct, Marketing - Direct Mail, Marketing - International, Publishing, Sales - Business to Business, Sales - Outside Sales, Sales - Software, Sales - Telecommunications, Sales - Satellite, Telecommunications - Broadband, Telecommunications - Telephony, Telecommunications - Wireless, Sales and Marketing, Sales Representative, Sales Manager, Senior Manager/Executive, Marketing Manager, Marketing Director, Advertising - Sales, Marketing - Executive, Music, Sports
Looking for job in: USA
In USA states: CA - Oakland, CA - San Francisco, CA - San Jose, OR - Portland, WA - Seattle
over Letter/Skills Summary
To Whom It May Concern:
I am a sales and marketing executive with major brand experience (MTV, VH1, TV Land) seeking employment in the Bay Area, Seattle or Portland, Oregon.
In addition to media and cable, I am interested in pursuing opportunities in any of the following fields: advertising, publishing, telecommunications, environment/sustainability, software, internet/new media.
Over the last eight years, I have ranked in the top of my group in sales, successfully launched several media brands, spearheaded partnerships within the cable industry to drive sales of new technologies (broadband, digital, video on demand, etc.) and founded my own publishing company, Spirit Guides, Inc.
I believe my solid industry experience, strong sales and marketing background and entrepreneurial drive will be an asset to any company.
Attached is my resume. I look forward to speaking with you about any applicable opportunities.
Best,
Joanne Waage
esume
Joanne C. Waage
2440 Polk Street
San Francisco, CA 94109
************@*****.***
Summary of Qualifications:
Consultative sales and marketing executive with a broad understanding
of the media industry and major brand experience (MTV, VH1, and TV
Land). Adept at structuring, negotiating and closing regional
distribution deals. Skilled strategist, marketer and brand-builder;
able to leverage extensive sales, marketing and entrepreneurial
background (Spirit Guides, Inc.) to drive revenue, sales and customer
satisfaction from a 360 perspective.
Professional Experience
MTV NETWORKS
New York, NY 8/20027/2004
Consultant, MTV Affiliate Marketing12/2003-7/2004
Led development and implementation of 2004 trade strategy aimed at
reinforcing the image of MTV among affiliates as a uniquely valuable
brand and marketing partner.
Launched MTV trade image campaignthe first in six years.
Developed messaging and media plan.
Directed creation of MTV Choose or Lose 2004 affiliate
marketing campaign, introducing Hispanic, video on demand and high
speed internet access components. Worked closely with National Account
teams to create and sell-in customized revenue-generating
opportunities for major clients like Comcast and Time Warner Cable.
Composed MTV sales and brand strategy presentation for
affiliate sales force.
Consultant, VH1 Affiliate Marketing 8/2003-12/2003
Managed VH1s award-winning pro-social campaign, VH1 Save the
Music, in 28 markets.
Oversaw new partnership between VH1 Save the Music and Saks
Fifth Avenue that brought together local cable affiliates and Saks
stores to co-host charity shopping nights benefiting VH1 Save the
Music.
Consultant, TV Land Affiliate Marketing8/2002-12/2002
Created and developed the original local ad sales and affiliate
marketing promotion for the TV Land Awards, the most successful TV
Land local promotion through 2003.
SPIRIT GUIDES, INC
.
New York, NY 10/2000Present
Author/Publisher, The Spiritual Guide to New York 10/2000Present
First in a series of regional guidebooks to alternative spiritual
paths and places, The Spiritual Guide to New York boasts in-depth
introductions to major spiritual traditions and over 350 insightful
reviews of resources including yoga studios, meditation centers,
spiritual masters, alternative churches and synagogues, and more.
Researched and reviewed centers first-hand; wrote and produced
The Spiritual Guide to New York.
Built successful publishing business around The Spiritual Guide
series and secured distribution and placement for The Spiritual Guide
to New York in major outlets including Barnes & Noble and Amazon.com.
Developed an integrated brand identity for The Spiritual Guide
series including cover and interior design, series elements and logo.
Spear-headed marketing and publicity strategy, garnering
positive articles in Time Out New York, The Daily News, Yoga Journal
and other publications, as well as window and specialty table
placement in Barnes & Noble stores throughout New York City.
MTV NETWORKS
New York, NY 8/199610/2000
Director, VH1 Affiliate Marketing5/2000 -10/2000
Consulted on brand development, marketing and affiliate sales
strategy for re-launch of VH1 digital networksVH1 Classic, Country,
Soul and VHUno.
Established VH1s digital channels as independent brands, with
a particular focus on VH1 Classic.
Developed long-term affiliate and consumer marketing strategy
including a three-year marketing and press plan and budget.
Provided key sales support to national account VPs on brand
identity and marketing strategy.
Created sales strategy, pitches and materials and directed
affiliate events and conventions.
Account Manager, MTV Networks Affiliate Sales & Marketing
8/19985/
2000
Secured carriage for MTV, VH1, Nickelodeon, TV Land, Nick at Nite and
The Suite (digital channels) with cable operators in major Northeast
markets.
Consistently ranked within the top three out of 25 sales people
nationally.
Managed portfolio of over 80 accounts. Developed strong client
relationships and high levels of customer satisfaction.
Worked closely with senior executives at MTV Networks on
account planning and deal structuring.
Negotiated and closed distribution deals with regional
executives at AT&T, Comcast, Cox Communications and Charter
Communications.
Launched TV Land and VH1 to nearly 1.5 million subscribers in
the notoriously hard to get markets of Pittsburgh, PA and Hartford,
CT.
Developed innovative local promotions that drove consumer
demand for the channels while increasing affiliate revenue, subscriber
base and broadband sales.
Member of Affiliate Sales and Marketing special task force to
set career development benchmarks for the national sales team.
Marketing & Communications Manager, MTV Networks AS&M 8/19968/1998
Consultant for Affiliate Sales staff on cable marketing strategies
and promotions. Coordinated and supervised multi-channel (MTV, VH1,
Nickelodeon, TV Land, and Nick at Nite) marketing efforts involving
new product launches, trade shows and sales support materials.
Created and implemented merchandising strategies aimed at the
top ten cable operators to support contract negotiations.
Supervised and managed participation in cable marketing
cooperatives nation-wide; developed and defined overall MTV Networks
and individual channel goals, set budgets and negotiated contracts.
Increased return on $500,000 co-op investment from $1.5 mil. in
1996 to $2.5 mil. in 1997.
Tripled affiliate website user-base through successful creation
and implementation of direct mail and advertising campaign and on-line
sweepstakes.
Member of development team for MTV Networks first digital
channel package, The Suite.
Directed the creation and development of MTV Networks
advertising, promotions, premiums, monthly programming kits and
affiliate website.
VH1, MTV, PBS, Lifetime, fX and Paramount Television
New York, NY 1991 1996
From Researcher to Field and Segment Producer
Six years experience in television production for both fiction and
non-fiction programs. Integral in shaping the development of many
pilots and start-ups, from hiring talent, writers, set designers and
overall staffing, to monitoring scripts and pitching pilots to channel
executives. Programs include: Where in the World is Carmen San Diego
(PBS), The Maury Povich Show (Paramount), Personal fX: The
Collectibles Show (fX Television), This Week in the New England
Journal of Medicine (Lifetime Television), Alice in Videoland (VH1),
Spin This (MTV).
Education
Columbia University
New York, NY
BA,
Political Science, May 1990. Deans List.
University of Munich
Munich, Germany
September 1988
August 1989. ZIS Scholar.
Contact this candidate