Design Engineer

Molly Hammar Cloyd phone: 303-***-****

***** ***** ***** **** ******, CO 80403 email: *****@*************.***

web: www.acclarodesign.com

User Experience Consultant

Human factors professional with 17 years of experience designing products that provide exceptional

customer experiences.

Skills Summary

Interaction Design Usability Evaluation Requirements Management

Translating user requirements Conducting usability tests, Gathering user requirements

into usable designs. ranking usability issues by through contextual inquiry,

severity, and recommending focus groups, participatory

Designing mobile applications

short and long-term solutions. design, and interviews.

for iPhone and Android smart

Conducting heuristic reviews Creating user personas, goal

phones.

and recommending ways to and task analyses,

Designing consumer-facing rich

improve usability and navigational frameworks,

internet applications (RIAs).

website conversion. and site maps.

Designing enterprise

Working on-site with Creating user interface

applications for technical

customers to gather specification documents.

audiences.

feedback on products in the Supporting Agile

Creating user interface wire context of real-world usage. development processes.

frames and specifications using

Setting up permanent and

Axure, Visio, and Fireworks.

portable usability test labs.

Work History

User Experience Consultant and Principal, Acclaro Design, Inc., April 2001 present.

Using human factors design principles and customer analysis techniques, Acclaro helps clients to

transform product visions into usable products with exceptional user experiences. Services include

designing rich internet applications, performing expert (heuristic) reviews, conducting customer

interviews, identifying and prioritizing user requirements, planning and running usability tests, and

creating company UI style guides.

Acclaro works for clients ranging from early startups to Fortune 500 companies. Recent clients include

Vehix, IHS, Makeover Solutions, Computer Associates, Quark, FedEx, American Express, Local Matters,

PublicEarth, Yieldex, the State of Colorado, IHS, Quark, Dot Hill Systems, and LeftHand Networks.

Websites include www.vehix.com, http://www.dailymakeover.com/virtual-makeover,

www.homesdatabase.com, www.quarkpromote.com, www.Yellow.co.nz, and www.canoe411.ca, and

www.guidespot.com.

Co-founder and VP, User Experience, Rezora, March 2009 present.

Co-founded a software-as-a-service company that provides email marketing to real estate agents. My

role in the company is to create product roadmaps, design user interfaces, and work with customers to

continuously improve user experience. Rezora participated in the 2009 Boulder Techstars program.

www.rezora.com.

Molly Hammar Cloyd page 2

Human Factors Engineer, Broadbase Software (now KANA), March 1999 April 2001.

Started the User-Centered Design (UCD) group. Educated executive, product management, and

development teams about UCD processes and usability testing methods. Published a case study of this

effort in IEEE Software Magazine.

Introduced UCD processes to product management and development groups, wrote company-wide UI

design and accessibility standards, and set up a usability test lab.

Human Factors Consultant, Lucent Technologies (Avaya), September 1997 March 1999.

Co-wrote a proposal and was awarded $250,000 to integrate UCD methods into development

processes. Resulting UI design surpassed existing Lucent products and competing products in ease-of-

use by between 45% and 72%.

Communications Analyst, Comtech Services (JoAnn Hackos and Assoc.), April 1995 Sept. 1997.

Conducted focus groups, contextual inquiry sessions, customer interviews, customer partnering, and

usability tests for clients such as Cisco Systems, Xerox, IBM, Motorola, and Compaq.

UI Design Tools

Axure RP; Adobe Fireworks; Visio

Education

Bentley College. Graduate Certificate in Information Design in progress. Coursework includes Managing

a User-Centered Design Process, Usability Inspection Methods, Human Factors in Information Design,

Web 2.0 Design, and Usability Testing.

University of Colorado Health Sciences Center, Department of Preventive Medicine. Graduate

Certificate in Public Health.

Pomona College. BA in Science, Technology, and Society. Designed a course of study focusing on

human-technology interactions.

Certification, Honors, Publications, and Professional Presentations

Human Factors International Certified Usability Analyst. Certification exam passed in 2002.

Molly Cloyd, Selling User-Centered Design. Usability Interface, vol. 8, issue 2, October, 2001.

Molly Hammar Cloyd, Developing a User-Centered Web Application in Web Time. IEEE Software

Magazine, vol. 18, no. 1, January/February, 2001, pp. 62-69.

Creating a User-Driven Development Process: In Web Time, Presented at the HF Web 2000

conference.

JoAnn T. Hackos, Molly Hammar, and Arthur Elser, Customer Partnering: Data gathering for complex

online documentation. IEEE Transactions on Professional Communication, vol. 40, no. 2, June, 1997.

Presented this paper at the 1996 IEEE IPCC conference.

Received a Lucent Technologies Trailblazer Award for redefining Lucent development processes to

include User-Centered Design, October 1998.

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