Sales Manager
Resume:
William Skelley
Email: *********@********.***
Address: ** ******** ******
City: Longmeadow
State: MA
Zip: 01106
Country: USA
Phone: 860-***-****
Skill Level: Management
Salary Range: $150,000
Willing to Relocate
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
William Skelley
Longmeadow, MA * *********@********.*** * 860-***-****
SUMMARY
Profit-driven, results orientated Sales and Marketing professional with extensive experience partnering with customers, both internal and external, in delivering fact-based solutions on-time and within budget in the Consumer Products Industry. A high-energy self-starter with a reputation for getting the best out of people. Core competencies include:
* Sales Development * Space Management * Business and Advertising Planning
* Market and Sales Planning * Organizational Liaison * Retail Metrics to Actionable Insights
* Competitive Analysis * Consumer Insights * Account Management and Consultative Selling
PROFESSIONAL EXPERIENCE
LEGO Systems, Inc., Enfield, CT 2008 - Sept, 2012
Customer Marketing Division
Category Manager, Target Corporation 2010 - Sept, 2012
Responsible for owning overall Construction Toy development at Target stores. Planned assortment, circular advertising, and space allocation by sub-class working as an extension of Target`s buying team. Oversaw bi-annual Plan-o-gram transitions leading to sales increases of 30% above industry growth rates.
* Managed $300 million plus category to over 25% profitable annual growth while minimizing unproductive inventory.
* Led cross functional team to implement a market/demographic segmentation strategy for 1700+ Target stores. Resulted in approximately $20 million of incremental sales in 2011.
* Delivered business insights leading to assortment and linear footage increases for LEGO. Resulted in weighted average of 10% more sku`s and 22% increase of space.
* Designed and implemented a promotional effectiveness tool working with overseas programming staff which drove common advertising results and planning at LEGO. Direct feed to product development.
Demand Planning Consultant 2008 - 2009
Investigated current forecasting -planning system with outside consultants. Revamped old planning process from account based planning to product line planning. Forecast bias and item error were reduced in second year after implementation.
Valassis Communications, Inc., Windsor, CT
Print and digital advertising solutions across multiple industries.
Director Network Management 2006 - 2008
* Introduced -Market Optimization- as part of a cross functional team to National Sales teams. Using newspaper competitive intelligence, business insights, distribution gaps, and marketing analytics resulting in increased FSI customers in 6 million households.
* Reviewed and eliminated unprofitable markets while managing profitable growth in FSI package demand resulting in $25 million of distribution savings.
Design International Group, Los Angeles, CA
Diversified global trading company and manufacturer based in Taiwan
Vice President Sales and Planning 2003 - 2006
Managed new product development, coordinated market analysis, planning and support of the Division`s revenue and P&L objectives. Served as lead sales person for Wal-Mart, CVS, Walgreen`s, The Limited, Fred Meyer and others.
* Successful leadership and execution responsibility for penetrating the mass market.
* Developed direct import and domestic distribution flow of goods inventory strategy.
* Hired and developed manufacturer`s representative groups for complete market coverage.
William Skelley *********@********.*** 860-***-**** Page 2
Moon Products & ROSEART, Inc., Lewisburg, TN
Manufacturer of writing instruments and school supplies
Director of Sales to Vice President of Sales 2000 - 2003
* Managed the sales department for products offered by the Division - writing instruments, arts and crafts, and educational supplies.
* Managed all sales channels including Educational, OEM, Mass Merchants, Party, Distributors and catalogers.
* Grew sales from $11 million to $15 million in turbulent turnaround -workout- environment.
* Used excess manufacturing components to launch three new product lines of merchandise foregoing a $500,000 new mold investment.
LEGO Systems, Inc., Enfield, CT
Sales Planner, Planning Supervisor, Group Manager Sales Planning 1985 - 1995
Oversaw key account support teams with responsibility of sales analysis, presentations, annual business plans and forecasts. Led the development of consumer sales tracking system used as companies planning platform. Managed 8 people as Group Manager.
* M.V.P. award for Sales/Marketing contribution in planning and execution achievement`s.
* Major contributor of -fact based- selling approach for National and Key accounts using consumer P.O.S. and inventory information. Established Account planning laptop system to automate process successfully.
* MRP committee co-chairman cross functional responsibilities between sales, Marketing, and Manufacturing.
OTHER RELEVANT EXPERIENCE
Hallmark Cards, Inc., Enfield, CT
Section Manager and Assistant Transportation Manager
General Cigar, Inc., Bloomfield, CT
Sales Manager and Category Manager for CVS
EDUCATION
MBA, Western New England College, Springfield, MA
BS, Business, University of Maryland, College Park, MD
JDA Plan- o- gram Level II Certification
Category Management Association
Strategic Planning and Management Certification - William and Mary
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