Manager Sales
Resume:
John Iannuzzo
Email: *********@********.***
Address: *** * ******* **** *
City: Houston
State: TX
Zip: 77006
Country: USA
Phone: 713-***-****
Skill Level: Management
Salary Range: $75,000
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
John W.B. Iannuzzo
505 W. Alabama Unit D
Houston, TX 77006
*********@********.***
PROFESSIONAL PROFILE
Strategic and creative thinker with demonstrated ability to develop and implement efficient and effective marketing and business operations initiatives. Proven strengths in delivering high impact sales and marketing techniques to achieve results. Intuitive, dynamic public speaker adept at engaging audiences and leading teams to drive consistent brand messages and sales. Creative development and delivery of interactive and participatory corporate training programs both nationally and internationally. Exemplary residential property management skills with solid track record of increasing customer satisfaction and loyalty with existing residents and setting up well organized and fully leased new property developments.
BACKGROUND SUMMARY
Leadership Training Education
Marketing Strategies Plans
Business Start-Ups
Recruiting Development
Market and Competitive Analysis
Multi-Site Operations
Presentations Public Speaking
Prospecting / Lead Development
Budgeting Forecasting
Brand Identity
Social Interactive Media
Expense Analysis Review
Corporate Publications
Contract Review Negotiation
Due Diligence
Customer Client Satisfaction
Policies Procedures
Risk Management PROFESSIONAL ACCOMPLISHMENTS
Compass Rock Real Estate
2012
Regional Property Manager
Houston, TX
Transitioned multi-family class C apartment community in foreclosure to bank assigned management. Evaluated and stabilized staff. Introduced Yardi accounting software and integrated operations to create financial packages for review and asset manager approval. Bid, analyzed and prioritized $1M of capital improvements. Punch listed community exterior paint and foundation repair. Addressed criminal activity at community with local law enforcement. Result: Increased occupancy 9% and successfully addressed safety concerns, avoiding daily nuisance fine.
Transitioned employees of Peter Cooper Village / Stuyvesant Town to bank assigned management. Integral team member of on-boarding process for over 500 employees for 11,000 apartment units housing approximately 30,000 residents, in the largest multi-family project in North America located on the East Side of Manhattan, NY. Result: Over 500 employees processed in 4-day period for all payroll and employee benefits.
Created and documented leasing/marketing policies and procedures. Reviewed and evaluated existing policy and procedure. Created and wrote new policy adopted by company as standard operating procedure. Result: Marketing and Leasing Manual created and documented.
Dickson Furniture Manufacturers
2012
Marketing Consultant
Houston, TX
Evaluated four distinct business segments and evaluated and created material for each business. Assessed current marketing collateral, web sites, power point sales presentations, and trade show exhibits. Collaborated with design agencies revamping current web site, for overarching business and creating materials focused on the furniture hospitality segment of the business. Other business segments being audited are student furniture, international shipping, and contract and corporate sales. Result: Web site re-launched in three months.
Campus Living Villages
1990 - 2011
Vice President of Sales and Marketing (2008-2011)
Houston, TX
Launched new department, separate from Operations department to focus on sales, marketing and new development operations. Developed goals of the new department; identified new talent to drive results; supervised and managed 8 direct reports; prioritized actions; managed and created budgets in excess of $1.5 million. Set up operations and pre-leased 6 housing communities. Result: Achieved highest historical occupancy of 95% for existing portfolio and opened new communities at 98% or better. Delivered rental revenues up an average 4%.
Designed and implemented powerful and effective training programs. Recruited talent on a national platform. Planned and created multiple Regional Manager, Property Manager and Marketing and Sales meetings per year, utilizing a variety of teaching and delivery methods both nationally and internationally. Offered and implemented personal development elective training capsules for employees. Assessment and review of learning outcomes through evaluation and employee performance review. Expert speaker at national conferences. Result: Designed and implemented greater than 50 training programs in career history.
Strategized and developed marketing campaigns to reposition troubled acquisitions. Analyzed market demographics; created SWOT analysis; identified target markets; created and developed printed collateral to market villages; coordinated social media plan to advertise villages. Result: Improved occupancy by 60% in selected markets in 9 month period.
Coordinated and implemented new global brand roll out for US division. Identified US agency to interpret brand in US market and to collaborate with agency of record in Australia; communicated brand architecture; evaluated and recommended new logo design; created and deployed new company branded web sites. Result: Successful rebrand throughout US.
Directed public relations activities to enhance market visibility. Authored PR statements; prioritized and planned media coverage; implemented and wrote communication plan to support strategic global objectives. Tendered, evaluated and selected PR agency to collaborate on crisis response and management. Result: Doubled positive media coverage in year one.
Communicated and delivered presentations to solicit new business opportunities. Delivered integral portions of presentations; organized bid response panel, evaluated and rehearsed speakers; wrote dynamic copy for written leave behind. Influenced CEO to identify speakers with dynamic and engaging speaker skills. Result: Awarded business contracts in excess of $150 million.
Analyzed and initiated social media and web site campaigns and content. Reviewed and analyzed web analytics and evaluated web sites for search engine optimization driving traffic to optimize business performance. Trained employees on use of social media response to customer satisfaction posts. Created and implemented HTML and Text Message Campaigns. Result: Increased Facebook fans 95% and increased traffic to company web site by 25 % in 2010.
Integral in refinance of Campus Living Village's original 16 site portfolio. Verified documents demonstrating successful occupancy and rental growth over life of portfolio for offering memorandum. Presented marketing strategies and historical perspectives to potential investors. Result: Assisted in sourcing $120 million of debt through a US Private Placement to eliminate future refinancing risk.
Vice President of Marketing and Operations (2001-2008)
Managed the overall operating business generating revenue in excess of $500 million. Implemented and supervised marketing and sales strategies to achieve budgeted targets. Evaluated revenue and expense cash basis budgets. Identified and proposed capital spending plans with supporting research and documentation. Projected and prepared monthly cash flow results and held monthly reviews for all facilities. Result: Company net operating income increased 3% each year.
Coordinated and supervised operations start ups at student housing villages. Successfully implemented marketing and operations at villages across the US. Facilitated dialogue between all stakeholders and mediated and resolved problems. Researched and complied to all local and state laws associated with each market. Result: Successfully opened 10 villages at 8 colleges and universities.
Responded to crisis events impacting people and property. Harnessed resources to respond to a variety of crisis situations. Established a communication protocol. Responded to Hurricane Katrina impacting the property. Communicated effectively with stakeholders concerning health and safety issues. Result: Instrumental in reopening of site in New Orleans in just 5 months after Katrina disaster.
Marketed key business points to sell CCHM. Rehearsed and communicated presentations to potential owners. Collected and verified data. Provided documentation to facilitate negotiations with potential buyers. Coordinated due diligence visits for interested parties. Result: Company sold for greater than $200 million.
Regional Manager (1996-2001)
Supervised employees and operations at multi-site student housing villages. Directed leadership at site level in marketing and sales, facility and human resource management, finance and accounting, crisis management, and university relationships impacting residents of a student housing community. Developed and monitored budgets and provided cash flow and expense variances. Set up operations and pre-leased four communities. Result: Portfolio consistently exceeded sales goals and expenses delivered under budget. New communities leased to 100%.
General Manager (1990-1996)
Opened first privatized student housing business for the company. Served as first General Manager for the company prototype community and leased and operated community. Responded to new construction warranty issue. Developed policies and procedures that provided principles and structure for future projects and backbone of the overall company. Result: Transformed original operating model to accommodate special needs of students renting apartments. Opened at 100% occupancy.
EDUCATION / TRAINING
Master of Education, Student Personnel, University of South Carolina,
Bachelor of Science, Psychology, Ursinus College
Texas Real Estate Broker License
CERTIFICATIONS / PUBLIC SPEAKING ENGAGEMENTS
Accredited Resident Manager Institute of Real Estate Management
Interface Student Housing Conference Trends in Student Marketing April 2010
Interface Student Housing Conference Report from the Frontlines 2011 Leasing Real Time April 2011
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