Sales Manager
Resume:
Sample Combination Resume
NAME
Street Address
City, State Zip
abppe6@r.postjobfree.com
Entrepreneurial and results-oriented leader with marketing and sales experience. Core competencies
include:
Branding Strategy Niche Expansion Sales
Market Research Product Development Web Development
SELECTED ACCOMPLISHMENTS
Market Research & Branding
Performed competitive analysis of Lego Bionicle brand as marketing model for $5,000,000 Zoids
Blox business.
Analyzed Transformers brand collector base and proposed actions to develop collector business from
13% to 15% or $13,000,000 of total revenue.
Assessed market demand for European luxury linens. Directed production, receipt and marketing of
$100,000 French provincial linen program.
Business Development
Launched $30,000 antique art business.
Grew retail comforter business by 25% to $6,000,000 in annual sales. Planned comforter assortment,
designed advertising layouts and negotiated promotions.
Personnel Management
Coordinated engineers, sales force and vendors to merchandise, promote and develop functionality in
channels.
Recruit, hire, and train entry level and mid career professionals.
Manage performance appraisal process for up to 8 direct reports.
Coordinate incentive and recognition programs.
EMPLOYMENT HISTORY
Founder and Owner, Parrish Blue, Dedham, MA 1995-2003
Responded to online auction opportunity by reorganizing business plan and marketing strategy from
offline wholesale to online retail. Grew business by 60%.
Sold merchandise through Parrish Blue Internet site, Ebay and trade publications.
Channel Manager,Terra Lycos, Inc., Waltham, MA 2000-2001
Managed Home & Garden and Gifts & Flowers channels of Lycos Shop e-commerce site.
Applied Parrish Blue experience to Lycos Shop by creating business model and recruiting merchants
for new Art & Antiques channel.
Assistant Buyer, May Company, Filenes, Boston, MA 1998-2000
Assisted in management of $18,000,000 home textiles business.
Awarded May Company Sales Increase Award for Fall 1999 and Spring 2000.
EDUCATION
Babson College F.W. Olin Graduate School of Business, Wellesley, MA 2003
Master of Business Administration
Awards: Hamilton Scholarship for Excellence in Entrepreneurship
Brandeis University, Waltham, MA 1997
Bachelor of Arts in European Cultural Studies, Cum Laude
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