Sales Manager

SKILLS

PUBLISHING EXPERIENCE

ACADEMIC EXPERIENCE

EDUCATION

HONORS

SKILLS

Web site design. Writing, editing, and research. Promotion and marketing. Project management and personnel supervision; ability to work with varied clients, colleagues, and suppliers. Experience with academic life and ability to communicate with scholars and university administrators. Manuscript acquisition and evaluation. Design of promotional pieces. Evaluation of publishing software and hardware; automation of promotional functions; desktop publishing. Languages (French, Hebrew, Greek, Latin).

PUBLISHING EXPERIENCE

Web site designer, 1996-present

Designed web site for G.C. Pontius Architect Chartered, Baltimore, MD (first phases completed at http://www.gcp-architect.com ).Redesigned and maintain web site for Bernstein Bernstein and Krawec law firm, downtown Pittsburgh, PA (http://www.bernsteinlaw.com). Designed and maintain web site for Temple Sinai, Pittsburgh, PA (http://uahc.org/pa/pgh_sinai ). Designed online family album (http://www.cs.cmu.edu/~abetensk/family ). Worked on web site prototype for Pittsburgh Magazine (a group project of the Online Information Design class at Carnegie Mellon University, spring 1997).

Marketing Manager

University of Pittsburgh Press, Pittsburgh, PA, 1995-1996

Planned and executed promotion campaigns and budget for 75 new titles and existing inventory of 600 titles covering poetry, literature, natural history, regional history, and social sciences. Wrote and supervised design, production, and mailings of seasonal catalog, brochures, subject catalogs, flyers, and press releases. Supervised scheduling and production of space ads and sending out of review copies. Obtained endorsements and wrote jacket and cover copy. Maintained author contact. Initiated sales meetings with sales representatives and book buyers.

Freelance editor, 1993-1995

Director of Marketing/Special Projects, 1987-1993

Advertising and Promotion Manager, 1983-1986

Scarecrow Press, Metuchen, NJ

Marketing

Planned and executed promotion campaigns and budget for 100+ new titles a year and existing inventory of 1800 titles (library science texts; reference books and monographs in humanities, business, and the social sciences). Maintained contact with authors from production through publication and throughout the life of the book.

Automation

Automated invoicing, sales reports, accounting, inventory management, and royalty processing through installation of The Cat's Pajamas publishing software. Automated production of camera-ready promotional literature through desktop publishing. Designed and maintained database for catalog and sales information to produce listings, forms, and reports. Helped develop and market Scarecrow's library software products. Supervised office computer network.

Editorial Acquisitions

Acquired manuscripts in film, literature, and women's studies at scholarly conferences and through author contacts. Spearheaded CD-ROM publishing effort for reference titles. Managed subsidiary rights program and in-house paperback publishing program.

Associate Director of Marketing

Humanities Press, Atlantic Highlands, NJ, 1982

Associate Editor

Holmes & Meier Publishers, New York, NY, 1981

Freelance editor, rewriter, copy editor and proofreader, 1980-1982

ACADEMIC EXPERIENCE

Assistant Professor of Classics

Cornell University, Ithaca, NY, 1973-1978

Had full responsibility for courses in classical languages and literature and English composition; headed departmental committees; advised students; lectured at other universities and at professional meetings; published scholarly papers.

EDUCATION

Ph.D., Yale University, Classics

BA, Barnard College, cum laude, honors in Greek; English minor; Phi Beta Kappa

Summer Publishing Institute, New York University

Online Information Design, Carnegie Mellon University

HONORS

NEH Research Fellowship; Cornell University Humanities Faculty Research Grants;

Yale University Graduate Fellowships and Travel Grant

References upon request.

Resume

Aya Betensky

Web Site Design

918 Hastings Street

Pittsburgh, PA 15217

voice 412-***-**** / fax 412-***-****

********@**.***.***

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